Available to hire
I transform ideas into concrete projects by combining creativity with a holistic, results-driven approach.
I am an experienced Project Leader in packaging, communication, brand development, and events, having successfully organized 100+ international events. I coordinate cross-functional initiatives, develop branded products, and improve processes with a focus on quality, efficiency, and customer experience. I thrive in dynamic environments where expertise, accountability, and a human-centered approach drive meaningful results.
Language
Italian
Fluent
English
Advanced
French
Beginner
Work Experience
Own Brand Project Leader at Metro Italia S.p.A.
October 1, 2022 - November 24, 2025Manage integrated brand communication across online and offline touchpoints, coordinating cross-functional teams and driving packaging redesign initiatives. Led the consolidation of 1,500 packaging items into Shelf Ready Packaging, achieving substantial annual savings and improving product presentation. Directed end-to-end product development from needs definition and benchmarking to supplier selection, sustainability, compliance, and positioning.
Co-fondatore ed Event Manager at Old Farts Promotions
January 1, 2010 - November 24, 2025Founded and operated an event management venture, organizing over 100 international events (Psychobilly, Neo-Rockabilly, Country, Garage Rock). Full management responsibility including budgeting, booking, contracts, logistics, hospitality, ticketing, and digital communication.
Category Specialist at Metro Italia S.p.A.
September 1, 2022 - September 1, 2022Managed assortments for 50 stores and developed private-label products. Negotiated with suppliers, managed promotions, and maintained commercial relationships. Served as project lead for Milano Expo 2015 and Roma è Servita 2015.
Commercial Auditor at Metro Italia S.p.A.
March 1, 2011 - March 1, 2011Conducted audits, provided training, and commercial support ensuring compliance. Project lead for Vinitaly 2006 and Metro Exhibitions 2005.
Responsabile help desk at Metro Italia S.p.A.
December 1, 2002 - December 1, 2002Coordinated a team of 10 and managed day-to-day technical support operations.
Operatore CED e addetto vendite at Metro Italia S.p.A.
August 1, 1999 - August 1, 1999Managed IT systems and operational activities in stores.
Education
Diploma in Accounting at I.T.C. Piero della Francesca
July 1, 1991 - November 24, 2025Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services, Manufacturing
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