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Hello, I’m Zsófia Szabó, a Hungarian graphic designer and art director with over a decade of experience blending branding, product design, and visual storytelling. I enjoy leading creative teams, shaping brand identities, and turning ideas into coherent visual systems that work across digital and print. I’m passionate about sustainable family businesses, book publishing, and capturing culture through thoughtful design. When I’m not designing, I explore markets, sailing, and enjoying gastronomy, always seeking fresh collaborations.…Hello, I’m Zsófia Szabó, a Hungarian graphic designer and art director with over a decade of experience blending branding, product design, and visual storytelling. I enjoy leading creative teams, shaping brand identities, and turning ideas into coherent visual systems that work across digital and print. I’m passionate about sustainable family businesses, book publishing, and capturing culture through thoughtful design. When I’m not designing, I explore markets, sailing, and enjoying gastronomy, always seeking fresh collaborations.

Zsófi Szabó

Graphic Designer, Art Director, Product Designer, +5

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Hello, I’m Zsófia Szabó, a Hungarian graphic designer and art director with over a decade of experience blending branding, product design, and visual storytelling. I enjoy leading creative teams, shaping brand identities, and turning ideas into coherent visual systems that work across digital and print. I’m passionate about sustainable family businesses, book publishing, and capturing culture through thoughtful design. When I’m not designing, I explore markets, sailing, and enjoying gastronomy, always seeking fresh collaborations.…Hello, I’m Zsófia Szabó, a Hungarian graphic designer and art director with over a decade of experience blending branding, product design, and visual storytelling. I enjoy leading creative teams, shaping brand identities, and turning ideas into coherent visual systems that work across digital and print. I’m passionate about sustainable family businesses, book publishing, and capturing culture through thoughtful design. When I’m not designing, I explore markets, sailing, and enjoying gastronomy, always seeking fresh collaborations.

Available to hire

Hello, I’m Zsófia Szabó, a Hungarian graphic designer and art director with over a decade of experience blending branding, product design, and visual storytelling. I enjoy leading creative teams, shaping brand identities, and turning ideas into coherent visual systems that work across digital and print.

I’m passionate about sustainable family businesses, book publishing, and capturing culture through thoughtful design. When I’m not designing, I explore markets, sailing, and enjoying gastronomy, always seeking fresh collaborations.

Skills

Branding

Brand Identity

Experience Level

Branding

Expert

Brand Identity

Expert

Language

Hungarian

Fluent

English

Fluent

German

Advanced

Italian

Beginner

Work Experience

Senior Graphic Designer at Hiflylabs Zrt.

January 1, 2025 - November 25, 2025

Hiflylabs’s end-to-end solutions ensure that data works for people by leveraging industry best practices to optimize every step of the AI and data journey. Responsible for supporting the company's presence on LinkedIn and across other online and offline channels, while leading a team of designers.

Communication Specialist at National Bank of Hungary

December 31, 2024 - December 31, 2024

Briefing creative agencies, project management, event branding and identity designs; designing online and offline creative materials (books, social media etc.). Drive creative direction decisions, ensuring marketing effectiveness, visual appeal, and brand consistency. Develop design strategies for various marketing campaigns and platforms. Research, design, implement, and manage high-quality marketing design solutions.

Project Manager & Graphic Designer at Imagine Breakfast Club Kft.

December 31, 2022 - December 31, 2022

Marketing design, product design, identity design, branding, creative project management. Leading design teams.

Art Director, Product Designer at Hosszúlépés.Járunk?

December 31, 2018 - December 31, 2018

Preparation and management of changing the brand identity: comprehensive brand strategy, logo design, UI design, target audience definition, user journey. Management and execution of a 15-person photo shoot, contacting and managing subcontractors.

Art Director & UI Designer at Artlocator Magazin

December 31, 2019 - December 31, 2019

Art direction, UI design, branding, and related design work.

Graphic Designer at Scolar Publishing

December 31, 2014 - December 31, 2014

Graphic design work for publishing projects.

UI Designer at WeLoveBudapest.com

December 31, 2014 - December 31, 2014

UI design for digital platform.