Over the past several years I’ve built brand voices from scratch, moved product at scale, and picked up a simple rule along the way: your gut knows best, don’t waste time and second guess. At Cisco I handled digital content strategy across global and regional channels, built out lifecycle journey assets, and led video strategy for a platform that reached millions of people. Outside of that, I’ve run my own brand from the ground up — identity, social, paid media, talent partnerships, production — so I’ve seen marketing from the operator’s side, not just the writer’s. Before that, in field marketing, I helped turn community activations into real engagement. What ties it together is pretty simple: I like building things that work, and I pay attention to whether they actually do.
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