Over the past several years I've built brand voices from scratch, moved product at scale, and picked up a simple rule along the way: your gut knows best, don't waste time and second guess. At Cisco I handled digital content strategy across global and regional channels, built out lifecycle journey assets, and led video strategy for a platform that reached millions of people. Outside of that, I've run my own brand from the ground up — identity, social, paid media, talent partnerships, production — so I've seen marketing from the operator's side, not just the writer's. Before that, in field marketing, I helped turn community activations into real engagement. What ties it together is pretty simple: I like building things that work, and I pay attention to whether they actually do.

Zachary Soulios

Over the past several years I've built brand voices from scratch, moved product at scale, and picked up a simple rule along the way: your gut knows best, don't waste time and second guess. At Cisco I handled digital content strategy across global and regional channels, built out lifecycle journey assets, and led video strategy for a platform that reached millions of people. Outside of that, I've run my own brand from the ground up — identity, social, paid media, talent partnerships, production — so I've seen marketing from the operator's side, not just the writer's. Before that, in field marketing, I helped turn community activations into real engagement. What ties it together is pretty simple: I like building things that work, and I pay attention to whether they actually do.

Available to hire

Over the past several years I’ve built brand voices from scratch, moved product at scale, and picked up a simple rule along the way: your gut knows best, don’t waste time and second guess. At Cisco I handled digital content strategy across global and regional channels, built out lifecycle journey assets, and led video strategy for a platform that reached millions of people. Outside of that, I’ve run my own brand from the ground up — identity, social, paid media, talent partnerships, production — so I’ve seen marketing from the operator’s side, not just the writer’s. Before that, in field marketing, I helped turn community activations into real engagement. What ties it together is pretty simple: I like building things that work, and I pay attention to whether they actually do.

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Language

English
Fluent

Work Experience

Digital Content Manager at Cisco
September 1, 2023 - April 1, 2026
Designed customer-facing lifecycle journey content across email, website, and social channels for global and regional assets using Adobe Experience Manager, Adobe Premiere, Jira, Miro, and Cisco Circuit AI. Piloted the Cisco Community video strategy via bi-weekly cross-architectural meetings with global and regional Community team managers and weekly content pipeline deliverables. Reported monthly and quarterly metrics of Community videos and Community Live email campaigns to the Digital Customer Experience team newsletter. Built dashboard interfaces to streamline project management intake tasks across the team through prompt engineering.
Field Marketing Coordinator at EIGHT Brewing Co.
March 1, 2023 - September 1, 2023
Executed targeted field campaigns in the Austin and South-Central Texas markets to boost brand awareness and drive lead generation and account conversion. Managed grassroots events with activation experiences and lead capture, resulting in a 20% growth in qualified Austin market leads. Converted new accounts, driving ~30% increase in brand activation engagement.
Business Development & Marketing Associate at SG Blocks, Inc.
March 1, 2021 - August 1, 2022
Direct reporting line to the company's founder and Vice President. Managed a portfolio of 1,000+ client accounts and active projects through Salesforce CRM. Developed tailored marketing ad mats monthly for digital and offline client-facing distribution.
Digital Marketing Manager at Loud Crowd LLC. & TRIO
November 1, 2019 - April 1, 2021
Spearheaded a client avatar-driven approach to optimize targeted marketing materials and messaging through SEO, social ad display, and A/B testing market research. Led a new ambassador program to amplify brand visibility for a new target audience.

Education

Bachelor of Science in Marketing at College of Charleston, School of Business
January 11, 2030 - July 6, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet