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Hi there! I’m Korina Villanueva, a marketing and communications professional with a passion for turning creative ideas into measurable growth. I build cross-functional teams, design scalable marketing programs, and transform business objectives into ROI-driven campaigns. I thrive in international settings and love collaborating with partners to create lasting impact. Hi, I’m motivated by complex challenges and enjoy crafting clear, data-informed strategies that boost brand visibility and customer engagement across markets. When I’m not leading campaigns, I enjoy mentoring teams, developing knowledge management systems, and exploring new channels for storytelling.…Hi there! I’m Korina Villanueva, a marketing and communications professional with a passion for turning creative ideas into measurable growth. I build cross-functional teams, design scalable marketing programs, and transform business objectives into ROI-driven campaigns. I thrive in international settings and love collaborating with partners to create lasting impact. Hi, I’m motivated by complex challenges and enjoy crafting clear, data-informed strategies that boost brand visibility and customer engagement across markets. When I’m not leading campaigns, I enjoy mentoring teams, developing knowledge management systems, and exploring new channels for storytelling.

Korina Villanueva

Content Creator, Copywriter, Project Manager, +3

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Hi there! I’m Korina Villanueva, a marketing and communications professional with a passion for turning creative ideas into measurable growth. I build cross-functional teams, design scalable marketing programs, and transform business objectives into ROI-driven campaigns. I thrive in international settings and love collaborating with partners to create lasting impact. Hi, I’m motivated by complex challenges and enjoy crafting clear, data-informed strategies that boost brand visibility and customer engagement across markets. When I’m not leading campaigns, I enjoy mentoring teams, developing knowledge management systems, and exploring new channels for storytelling.…Hi there! I’m Korina Villanueva, a marketing and communications professional with a passion for turning creative ideas into measurable growth. I build cross-functional teams, design scalable marketing programs, and transform business objectives into ROI-driven campaigns. I thrive in international settings and love collaborating with partners to create lasting impact. Hi, I’m motivated by complex challenges and enjoy crafting clear, data-informed strategies that boost brand visibility and customer engagement across markets. When I’m not leading campaigns, I enjoy mentoring teams, developing knowledge management systems, and exploring new channels for storytelling.

Available to hire

Hi there! I’m Korina Villanueva, a marketing and communications professional with a passion for turning creative ideas into measurable growth. I build cross-functional teams, design scalable marketing programs, and transform business objectives into ROI-driven campaigns. I thrive in international settings and love collaborating with partners to create lasting impact.

Hi, I’m motivated by complex challenges and enjoy crafting clear, data-informed strategies that boost brand visibility and customer engagement across markets. When I’m not leading campaigns, I enjoy mentoring teams, developing knowledge management systems, and exploring new channels for storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Slovak

Fluent

English

Fluent

Danish

Beginner

German

Beginner

Italian

Beginner

Work Experience

Communications and Outreach Analyst at United Nations Office for Project Services (UNOPS)

January 1, 2019 - Present

Planned, created, implemented and revised communications strategies across Thailand, Indonesia and the Pacific, positioned UNOPS at key global events (G20, COP26/27, ASEAN) and increased engagement; developed blogs, articles, factsheets, social media, website content, presentations, brochures and videos; launched a corporate knowledge management platform; contributed to a 90M engagement increase in 2020 and supported expansion including opening an office in Papua New Guinea.

Marketing and Communications Manager at IAESTE

January 1, 2021 - Present

Development and implementation of IAESTE marketing strategy; redesign of global communications functions and processes.

Marketing Manager at SEER DATA & ANALYTICS

January 1, 2023 - Present

Implemented marketing strategy with a focus on customer retention, loyalty, and lead generation; exceeded targets by 120%.

Marketing Specialist at CBHS Health Fund

January 1, 2023 - December 31, 2024

Developed and managed effective communications to members, including retention programs, product promotion, and various marketing and trigger campaigns; managed a group of stakeholders to deliver project communications.

Internal Communications at United Nations Office for Project Services

January 1, 2017 - December 31, 2017

Prepared presentations, briefs, promotions, campaigns and communications materials to launch People Survey 2017; enhanced 16% response rate by co-designing the campaign; organized high-level meetings for senior management to communicate results and next steps.

Research Assistant at University College of Northern Denmark

January 1, 2014 - December 31, 2015

Research assistant duties (2014-2015).

Co-Founder & Co-Organizer at TEDx Aalborg Cinema

January 1, 2013 - December 31, 2014

Co-founded and organized TEDx Aalborg Cinema events; contributed to program development, partnerships and event execution.

Business Development Trainee at Cluster Hotels Hilton Prague & Hilton Prague Old Town

January 1, 2012 - December 31, 2013

Trainee focusing on business development activities in the Czech Republic.

Head of Marketing at ZU Creative Communications

January 2, 2025 - February 2, 2026

Owned and optimized core revenue KPIs across 9 client accounts; translated commercial objectives into performance marketing strategies; led lifecycle marketing; drove end-to-end delivery of marketing projects; supported client partnerships; led press relations and multi-channel campaigns; built knowledge management system; planned and executed international events.

Head of Global Marketing Strategy at Independent / Consultancy

September 1, 2021 - January 1, 2026

Led global marketing strategy across 80+ countries; aligned brand positioning; developed cross-functional leadership; executed global campaigns; built cross-border partnerships; managed budgets and ROI; led multi-channel marketing initiatives and governance; collaborated with boards and external partners.

Communications & Business Development Lead at Thailand, Indonesia, Philippines, Vietnam operations

September 1, 2021 - February 28, 2023

Led planning, creation, and implementation of communications and business development strategies across Thailand, Indonesia, the Philippines, and Vietnam; boosted stakeholder engagement; built multi-channel campaigns; expanded regional partnerships; developed strategic content and outreach.