I create content that doesn’t just look good — it performs. From planning content calendars and producing videos to managing influencer campaigns and covering international sporting events, I’ve helped brands turn moments into measurable impact. One of my proudest highlights was leading social media coverage for the Maybank Championship 2025 LPGA, driving a 634.7% increase in reach through strategic content and real-time storytelling. Backed by a diploma in Mass Communication and a degree in Business Administration, I blend creativity, strategy, and structure to build brands that people actually connect with.

ZULAIKHA BINTI ABU BAKAR

I create content that doesn’t just look good — it performs. From planning content calendars and producing videos to managing influencer campaigns and covering international sporting events, I’ve helped brands turn moments into measurable impact. One of my proudest highlights was leading social media coverage for the Maybank Championship 2025 LPGA, driving a 634.7% increase in reach through strategic content and real-time storytelling. Backed by a diploma in Mass Communication and a degree in Business Administration, I blend creativity, strategy, and structure to build brands that people actually connect with.

Available to hire

I create content that doesn’t just look good — it performs. From planning content calendars and producing videos to managing influencer campaigns and covering international sporting events, I’ve helped brands turn moments into measurable impact.

One of my proudest highlights was leading social media coverage for the Maybank Championship 2025 LPGA, driving a 634.7% increase in reach through strategic content and real-time storytelling.

Backed by a diploma in Mass Communication and a degree in Business Administration, I blend creativity, strategy, and structure to build brands that people actually connect with.

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Language

English
Advanced

Work Experience

On-Site Junior Digital Marketer (Internship) at Kuala Lumpur Golf & Country Club - Sime Darby Property
March 1, 2025 - August 31, 2025
Executed integrated digital marketing and brand communication initiatives across KLGCC, SDCC, and 18 Lab social media platforms to enhance brand positioning and audience engagement. Supported end-to-end campaign execution for F&B promotions, corporate events, golf tournaments, and membership drives; coordinated with internal teams and external agencies. Produced and edited digital content including videos, visual creatives, and copywriting; drafted promotional briefs; curated newsletter content and club-wide communications. Planned monthly social media content calendars; developed storyboards for video shoots; managed influencer campaigns; captured event and sports photography to support promotional content.
On-Site Junior Digital Marketer at Kuala Lumpur Golf & Country Club - Sime Darby Property
September 1, 2025 - December 31, 2025
Executed integrated digital marketing and brand communication initiatives across KLGCC, SDCC, and 18 Lab social media platforms to enhance brand positioning and audience engagement. Supported end-to-end campaign execution for F&B promotions, corporate events, golf tournaments, and membership drives; coordinated with internal teams and external agencies. Produced and edited digital content including videos, visual creatives, and copywriting; drafted promotional briefs; curated newsletter content and club-wide communications. Planned monthly social media content calendars; developed storyboards for video shoots; managed influencer campaigns; captured event and sports photography to support promotional content.
Content Creator at LUMIROUS
February 1, 2025 - March 31, 2025
Developed and managed engaging content across multiple social media platforms, including TikTok, Instagram, Facebook, and YouTube, to enhance brand visibility and audience engagement. Designed and optimized product pages for the company website to improve user experience and drive conversions. Conducted on-site visits for interviews and content gathering, ensuring high-quality and authentic storytelling. Edited and curated multimedia content to maintain a cohesive brand image and messaging. Conceptualized and strategized creative content ideas to align with marketing goals and audience preferences.
TikTok Live Host at MODERNLOOK
August 1, 2024 - October 31, 2024
Conducted engaging TikTok live sessions to promote and showcase products, emphasizing features, benefits, and usage to attract viewers and drive sales. Managed inventory, tracked orders, and interacted with customers via TikTok Shop Seller Center, ensuring smooth fulfillment. Consistently met and exceeded sales targets within two-hour live sessions.

Education

BBA (Hons.) Business Administration (Human Resource Management) at UiTM Puncak Alam
October 1, 2022 - August 1, 2025
Diploma in Mass Communication & Media at UiTM Lendu
October 1, 2020 - August 1, 2022
Sijil Pelajaran Malaysia (SPM) at SMK Saujana Impian
January 1, 2014 - December 1, 2018

Qualifications

Vice-Chancellor's Award
January 11, 2030 - February 3, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Real Estate & Construction, Professional Services, Software & Internet