Available to hire
Hi, I’m Cruz Montero de Andrés, a graphic designer based in Madrid with more than ten years of experience. I work with internal and external clients at national and international levels, including markets in the USA, Europe, Asia, and the Emirates. I enjoy turning creative concepts into cohesive visual campaigns, branding, and packaging that boost brand image and appeal.
I bring strong attention to detail, excellent aesthetic sense, and knowledge of marketing. I have led product launches and brand adaptations in more than 52 countries, and I thrive in collaborative environments with marketing, sales, and operations teams to deliver impactful visuals and multimedia content.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Spanish; Castilian
Fluent
French
Intermediate
Work Experience
Art Director at Castillo D'Canena
January 1, 2018 - June 6, 2024Responsible for web page and social media content design, logo design, visual image development, package design, advertising campaigns, and updating design trends. Collaborated with sales, operations, and marketing teams. Coordinated production of audiovisual and printed materials, developed interactive projects, created videos, animations, visual shorts, and photography. Managed team and communicated with clients.
Graphic Design at NH Hoteles
January 1, 2017 - December 31, 2018Maintained and updated corporate manual, designed web content, corporate advertising campaigns, promotional materials, signage, and iconography. Handled visual imagery, photography, social network content design, presentations, and internal design projects.
Graphic Design at BBVA
January 1, 2016 - December 31, 2017Designed corporate merchandising, posters, infographics, and network communications. Produced newsletters, mailings, visual identity development, and photographic and creative proposals. Redesigned and implemented the corporate manual and collaborated with the marketing department.
Graphic Design at Summa
January 1, 2012 - December 31, 2014Designed merchandising, benchmarking, branding, creative conceptualization, advertising campaigns, brand image, packaging, promotional and corporate materials, web and social media content, and image and video editing.
Art Director at Castillo de Canena
January 1, 2018 - June 20, 2024Managed web page and social media content design, logo design, visual image development, package design, advertising campaign design, and brand image development. Coordinated with sales, operations, and marketing departments to ensure updated design trends and consistency. Led production of audiovisual and printed materials, developed interactive projects, and created videos, animations, visual shorts, and photography. Also managed the team and client communication.
Graphic Design at NH Hoteles
January 1, 2017 - December 31, 2018Maintained and updated the corporate manual, designed web content, corporate advertising campaigns, promotional materials, signage, iconography, and visual image. Produced photography and content for social networks, presentations, and internal designs.
Graphic Design at BBVA
January 1, 2016 - December 31, 2017Handled corporate merchandising, poster design, infographics, network communications, newsletters, mailings, visual identity development, photographic and creative proposals. Redesigned and implemented the corporate manual and collaborated with the marketing department.
Graphic Design at SUMMA
January 1, 2012 - December 31, 2014Worked on merchandising design, benchmarking, branding, creative conceptualization, advertising campaign design, brand image design, packaging design, promotional and corporate material design, and web and social media content design. Also managed image and video editing.
Art Director at Castillo D'Canena
January 1, 2018 - June 6, 2024Responsible for webpage and social media content design, logo design, visual image development, package design, advertising campaign design, and updating the latest design trends. Collaborated with sales, operations, and marketing departments, coordinated the production of audiovisual and printed materials, updated design templates and style guides, developed interactive projects, and created videos, animations, visual shorts, and photography. Managed the team and maintained client communication.
Graphic Designer at NH Hoteles
January 1, 2017 - December 31, 2018Maintained and updated the corporate manual, designed web content, corporate advertising campaigns, promotional materials, signage, iconography, visual identity, photography, social network content, presentations, and internal designs.
Graphic Designer at BBVA
January 1, 2016 - December 31, 2017Designed corporate merchandising, posters, infographics, and network communications, newsletters, mailing, visual identity development, photographic and creative proposals, redesigned and implemented the corporate manual, and collaborated closely with the marketing department.
Graphic Designer at SUMMA:
January 1, 2012 - December 31, 2014Focused on merchandising design, benchmarking, branding, creative conceptualization, advertising campaign design, brand image design, packaging design, promotional and corporate material design, web and RSS content design, and image and video editing.
Art Director at Castillo D´Canna
January 1, 2018 - June 4, 2024Responsible for web page and social media content design, logo design, and visual image development. Managed advertising campaigns, package design, and collaborated with sales, operations, and marketing departments. Coordinated the production of audiovisual and printed materials, updated design templates and style guides, developed interactive projects, and created videos, animations, visual shorts, and photography. Led the design team and maintained client communications.
Graphic Design at NH Hoteles
January 1, 2017 - December 31, 2018Maintained and updated corporate manuals, designed web content, corporate advertising campaigns, promotional materials, signage, and iconography. Developed visual images and photography content for social networks, presentations, and internal designs.
Graphic Design at BBVA
January 1, 2016 - December 31, 2017Worked on corporate merchandising, poster design, infographics, and network communications. Created newsletters, mailings, visual identity development, photographic and creative proposals. Redesigned and implemented the corporate manual and collaborated with the marketing department.
Graphic Design at Summa
January 1, 2012 - December 31, 2014Designed merchandising, conducted benchmarking, branding, creative conceptualization, advertising campaigns, brand image design, packaging design, promotional, and corporate material design. Created web and RSS content design, image, and video editing.
Art Director at Castillo de Canena
January 1, 2018 - PresentWorked as Art Director overseeing web content design, logo design, visual image development, package design, advertising campaigns, updating design trends, coordinating cross-department collaboration, production of audiovisual and print materials, updating templates and style guides, photo shoots, interactive projects, creation of videos, animations, visual shorts and photography. Managed teams and clients over a six-year period.
Graphic Designer at NH Hotels
January 1, 2018 - August 24, 2025Progressed from junior to senior graphic designer, responsible for maintaining and updating the corporate manual, web content design, advertising campaigns, promotional material, signage, iconography, visual image, photography, social network content design, presentations, and internal communications while maintaining close relationships with departments. Worked in a strong client environment with some creative restrictions.
Graphic Designer at BBVA
January 1, 2017 - August 24, 2025Focused on corporate merchandising, poster design, infographics, network communications, newsletters, mailings, visual identity development, photographic and creative proposals, redesign and implementation of the corporate manual, and collaboration with marketing team. Enhanced skills and strengthened client relationships.
Graphic Designer at Summa Comunicación
January 1, 2014 - August 24, 2025Managed merchandising design, benchmarking, branding, creative conceptualisation, advertising campaign design, brand image design, packaging design, promotional and corporate material design, web and RSS content, image and video editing, and collaboration with different departments and numerous clients. Gained valuable professional experience.
Education
Degree at UEM
January 1, 2008 - December 31, 2012Mass Media Grade at E.F London
January 1, 2014 - December 31, 2015Grado of Advertising and Communication at UEM
January 1, 2008 - December 31, 2012Mass Media Grade at E.F London
January 1, 2014 - December 31, 2015Bachelor's Degree at Universidad Europea de Madrid (UEM)
January 1, 2008 - December 31, 2012Mass Media Grade at E.F. London
January 1, 2014 - December 31, 2015Grado (Bachelor's Degree) at Universidad Europea de Madrid (UEM)
January 1, 2008 - December 31, 2012Mass Media Grade at E.F London
January 1, 2014 - December 31, 2015Advertising and Communication Grade at European University, Madrid
January 1, 2008 - January 1, 2012Creative Design and Advertising Grade at European University, Madrid
January 1, 2010 - January 1, 2012Master Creative Advertising at Luis Bassat (Ogilvy Agency, Madrid)
January 1, 2011 - January 1, 2012Advertising SPOT at Green Peace, Madrid
January 1, 2011 - January 1, 2012Mass Media Grade at EF, Londres
January 1, 2014 - January 1, 2016Creative Animation in Social Media Course at Cámara de comercio, Madrid
January 1, 2021 - January 1, 2022Video Recording and Editing Course at Escuela Internacional de Especialización Fotográfica, Madrid
January 1, 2022 - January 1, 2023Digital Product Editing Course at Escuela Oficial de la Comunidad de Madrid
January 1, 2025 - August 24, 2025Web Page Construction Course at Escuela Oficial de la Comunidad de Madrid
January 1, 2025 - August 24, 2025Degree in Advertising Communication at UEM
January 1, 2008 - January 1, 2012Mass Media Grade at E.F London
January 1, 2014 - January 1, 2015Animation at Cámara Oficial de Comercio, Industria y Servicios Madrid
January 1, 2021 - January 1, 2022Video Recording and Editing at Escuela Internacional de Especialización Fotográfica Madrid
January 1, 2022 - January 1, 2023Digital Product Editing at Madrid
January 1, 2025 - September 8, 2025Construction of web pages at Madrid
January 1, 2025 - September 8, 2025Degree in Advertising Communication at UEM
January 1, 2008 - January 1, 2012Mass Media Grade at E.F London
January 1, 2014 - January 1, 2015Animation at Cámara Oficial de Comercio, Industria y Servicios Madrid
January 1, 2021 - January 1, 2022Video Recording and Editing at Escuela Internacional de Especialización Fotográfica Madrid
January 1, 2022 - January 1, 2023Digital Product Editing at Madrid
January 1, 2025 - January 1, 2025Construction of web pages at Madrid
January 1, 2025 - January 1, 2025Qualifications
Animation Course
January 1, 2021 - December 31, 2022Video Recording and Editing Course
January 1, 2022 - December 31, 2023Animation Course
January 1, 2021 - December 31, 2022Filmed and Edition Video Course
January 1, 2022 - December 31, 2023Animation Course
January 1, 2021 - December 31, 2022Filmed and Edition Video Course
January 1, 2022 - December 31, 2023Animation Course
January 1, 2021 - December 31, 2022Filmed and Edition Video Course
January 1, 2022 - December 31, 2023B2 First Certificate
January 11, 2030 - September 8, 2025B2 First Certificate
January 11, 2030 - September 8, 2025Driving Licence
January 11, 2030 - September 8, 2025Industry Experience
Media & Entertainment, Financial Services, Travel & Hospitality, Consumer Goods, Retail, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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