I build brands and products as systems that increase perceived value, justify pricing, and improve conversion. I’ve worked across fashion, beauty, FMCG, media, and B2B - leading projects from concept to execution, including building brands from zero; designing e-commerce experiences; directing campaigns and content systems; acquiring and onboarding early-stage users (B2B & B2C) and developing positioning that enables premium pricing I focus on: turning products into perceived value; turning brands into revenue drivers; turning ideas into scalable systems…

Zuza Będkowska

I build brands and products as systems that increase perceived value, justify pricing, and improve conversion. I’ve worked across fashion, beauty, FMCG, media, and B2B - leading projects from concept to execution, including building brands from zero; designing e-commerce experiences; directing campaigns and content systems; acquiring and onboarding early-stage users (B2B & B2C) and developing positioning that enables premium pricing I focus on: turning products into perceived value; turning brands into revenue drivers; turning ideas into scalable systems…

Available to hire

I build brands and products as systems that increase perceived value, justify pricing, and improve conversion. I’ve worked across fashion, beauty, FMCG, media, and B2B - leading projects from concept to execution, including building brands from zero; designing e-commerce experiences; directing campaigns and content systems; acquiring and onboarding early-stage users (B2B & B2C) and developing positioning that enables premium pricing

I focus on: turning products into perceived value; turning brands into revenue drivers; turning ideas into scalable systems

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Skills

Experience Level

Language

English
Fluent
Polish
Fluent
French
Beginner
Arabic
Beginner

Work Experience

Co-Founder & Product & Revenue Lead at MAJI
November 1, 2024 - March 1, 2026
Building a SaaS and marketplace platform for wellness studios and users, enabling booking, payments, and access management within a unified system. Defined product vision, positioning, and hybrid business model (SaaS + marketplace). Led go-to-market strategy, onboarding flows, partnerships, and initial sales processes; built and optimized marketing strategy and product UX/UI; collaborated with development to prioritize features and iterations; launched MVP with live B2B partners and active B2C users.
Senior Designer at Kubota
November 1, 2019 - Present
Led visual direction across e-commerce and marketing channels; managed a 2+ creative team; designed UX/UI solutions to support conversion; developed brand assets and campaign systems; collaborated with cross-functional teams on product and communications strategy; contributed to improved conversion through UX/UI redesign.
Creative Manager at Best Fashion Media Group
April 1, 2022 - August 1, 2023
Managed brand communication and campaigns for digital media titles; led marketing strategies, influencer campaigns, and PR concepts; built branding assets and multi-channel campaigns; cultivated client relationships; delivered branding and creative assets across campaigns.
Creative Manager at 2KOMA7
July 1, 2023 - December 1, 2023
Built and managed a 4+ creative team; developed marketing campaigns and communication strategies; led branding and design execution across projects; represented the agency in client pitches and tenders; analyzed audience insights and campaign performance.
Visual Designer at Schneider Electric (EMEA)
June 1, 2019 - May 1, 2021
Developed global creative assets across digital and offline channels; designed branding systems for complex B2B industries; created campaign visuals, presentations, and communications materials; collaborated with international teams on large-scale projects.
Managing Partner & Brand Lead at Słodki Ząb Patisserie
April 1, 2022 - August 1, 2023
Co-founded and managed business operations and brand strategy; built brand identity and communications; managed finances, operations, and customer experience; developed marketing strategy and executed campaigns.
PR & Social Media Manager at Chłodna15 Restaurant
June 1, 2016 - October 1, 2018
Managed PR, social media, and brand communication; created and executed content strategies; produced marketing materials and event communications; coordinated brand collaborations and events.

Education

Master of Arts at Academy of Fine Arts in Warsaw
October 15, 2020 - July 6, 2022
Visual arts and conservation of works of art in the field of intermedia
Bachelor at Academy of Fine Arts in Warsaw
October 15, 2016 - July 7, 2019
New Media Arts: Multimedia specialisation
MA in Fine Arts & Intermedia at Academy of Fine Arts, Warsaw
January 11, 2030 - May 10, 2026
BA in Multimedia Arts at Multimedia Arts Academy of Fine Arts, Warsaw
January 11, 2030 - May 10, 2026

Qualifications

Google UX Design Professional
December 6, 2022 - July 20, 2023
Foundations of User Experience (UX) Design
Art Branding
November 1, 2022 - November 3, 2022
New Ideas Creation - Art branding PRET-A-CREATE
This is Animation
January 11, 2030 - May 10, 2026
UX Design
January 11, 2030 - May 10, 2026
Product Design
January 11, 2030 - May 10, 2026
Laws of Visual Perception
January 11, 2030 - May 10, 2026
Art Branding
January 11, 2030 - May 10, 2026
Sony Animation
January 11, 2030 - May 10, 2026
Coursera – Google Udacity Courses
January 11, 2030 - May 10, 2026

Industry Experience

Consumer Goods, Life Sciences, Healthcare, Manufacturing, Media & Entertainment, Software & Internet, Travel & Hospitality, Retail, Professional Services, Education

Skills

Experience Level