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I’m a one-person digital studio owner and Shopify developer/ecommerce operator focused on end-to-end store builds that actually perform—theme development in Liquid/HTML/CSS/JavaScript, conversion-focused landing pages for paid campaigns, subscription and app integrations, analytics and tracking, and lifecycle email/SMS flows using Klaviyo and Omnisend. I’ve spent years as the sole owner for multiple brands’ technical and operational stacks, which means I work with full autonomy, deliver fast turnarounds, and handle “gets it fixed” operations as well as the build—so ideas turn into storefronts that drive results.…I’m a one-person digital studio owner and Shopify developer/ecommerce operator focused on end-to-end store builds that actually perform—theme development in Liquid/HTML/CSS/JavaScript, conversion-focused landing pages for paid campaigns, subscription and app integrations, analytics and tracking, and lifecycle email/SMS flows using Klaviyo and Omnisend. I’ve spent years as the sole owner for multiple brands’ technical and operational stacks, which means I work with full autonomy, deliver fast turnarounds, and handle “gets it fixed” operations as well as the build—so ideas turn into storefronts that drive results.

John Elijah Richards

Web Developer, Front-End Developer, Back-End Developer, +2

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I’m a one-person digital studio owner and Shopify developer/ecommerce operator focused on end-to-end store builds that actually perform—theme development in Liquid/HTML/CSS/JavaScript, conversion-focused landing pages for paid campaigns, subscription and app integrations, analytics and tracking, and lifecycle email/SMS flows using Klaviyo and Omnisend. I’ve spent years as the sole owner for multiple brands’ technical and operational stacks, which means I work with full autonomy, deliver fast turnarounds, and handle “gets it fixed” operations as well as the build—so ideas turn into storefronts that drive results.…I’m a one-person digital studio owner and Shopify developer/ecommerce operator focused on end-to-end store builds that actually perform—theme development in Liquid/HTML/CSS/JavaScript, conversion-focused landing pages for paid campaigns, subscription and app integrations, analytics and tracking, and lifecycle email/SMS flows using Klaviyo and Omnisend. I’ve spent years as the sole owner for multiple brands’ technical and operational stacks, which means I work with full autonomy, deliver fast turnarounds, and handle “gets it fixed” operations as well as the build—so ideas turn into storefronts that drive results.

Available to hire

I’m a one-person digital studio owner and Shopify developer/ecommerce operator focused on end-to-end store builds that actually perform—theme development in Liquid/HTML/CSS/JavaScript, conversion-focused landing pages for paid campaigns, subscription and app integrations, analytics and tracking, and lifecycle email/SMS flows using Klaviyo and Omnisend.

I’ve spent years as the sole owner for multiple brands’ technical and operational stacks, which means I work with full autonomy, deliver fast turnarounds, and handle “gets it fixed” operations as well as the build—so ideas turn into storefronts that drive results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Beginner

Language

English

Fluent

Work Experience

Shopify Developer & Commerce Operator (Fo under) at RELICED DIGITAL × ATLANTA

January 1, 2021 - Present

One-person digital studio serving DTC brands entirely through referrals. Acts as each client’s embedded Shopify developer and ecommerce operator—owning store front-end development (custom themes/sections in Liquid/HTML/CSS/JavaScript), conversion-focused paid landing pages with Meta Pixel event tracking, subscription program setup and troubleshooting (Recharge, Skio, gift/subscription logic and checkout validations), lifecycle email through Klaviyo/Omnisend (segmentation, flow architecture, automation triggers), and performance auditing/reporting. Manages Meta ad account optimization and conversion tracking repair, produces client-facing performance reports, and builds/maintains full client app stacks and integrations (e.g., Rebuy, Loop, Returns, Wholesale portals) including QA and ongoing maintenance. Handles infrastructure details such as SPF/DKIM/DMARC and DNS management via Cloudflare; often leads end-to-end build, iteration, and operational support.

Ecommerce Manager at VIETRI, INC

October 1, 2020 - July 1, 2024

Managed consumer-facing and back-office ecommerce sites supporting VIETRI’s retail and sales representatives. Partnered with the VP of Sales & Marketing on sales goals, branding, and promotional email calendar planning.

Ecommerce Manager at Citizen Supply

March 1, 2020 - March 1, 2021

Director of ecommerce responsibilities (brand/operations context) supporting ecommerce growth and online merchandising and operational execution.

Director of Ecommerce at EVERTRAIN

December 1, 2017 - June 1, 2020

Founder & Brand Strategist at OD WE MUST

May 1, 2014 - March 1, 2021

Founded and led DTC ecommerce brand operations and digital marketing activities, including website development and lifecycle/fulfillment processes.

Senior Sales Manager at Terminus Tees

October 1, 2010 - May 1, 2014

Managed sales and account development; oversaw ecommerce website updates during sale periods and product releases, developed and managed email marketing campaigns, and supported ecommerce and digital promotion efforts.

Owner / Web Developer (Shopify stores) at Terminus Tees (web development across two Shopify webstores)

January 1, 2010 - May 1, 2014

Owned and developed web site experiences across two Shopify stores: content optimization, product catalog management, usability enhancements, and functional improvements. Developed, tested, implemented, and maintained web-based applications following approved lifecycle methodologies. Created/optimized Facebook and Instagram buying strategies and online promotions, built marketing calendars/programs using historical/trend data, crafted customer journey flows by segment, structured paid social strategies against ROAS benchmarks, maintained site updates for sale periods and stock changes, and supported the ecommerce user experience including navigation, content, checkout, conversion funnel, and promotional campaigns. Built and launched DTC ecommerce brand end-to-end (creative direction, customer journey, and omnichannel presence) and implemented email marketing campaigns end-to-end (copy/design/technical build) plus fulfillment operations and automations.