I'm a Toronto-based filmmaker and digital content creator with a strong fashion aesthetic, specializing in producing, shooting, and editing short-form social content for Instagram, TikTok, and brand campaigns. I have experience in visual storytelling, trend-driven content, and fast-paced creative production. I recently won Best Music Video at the Toronto Independent Film Festival 2025.…

ZHANG XINYI

I'm a Toronto-based filmmaker and digital content creator with a strong fashion aesthetic, specializing in producing, shooting, and editing short-form social content for Instagram, TikTok, and brand campaigns. I have experience in visual storytelling, trend-driven content, and fast-paced creative production. I recently won Best Music Video at the Toronto Independent Film Festival 2025.…

Available to hire

I’m a Toronto-based filmmaker and digital content creator with a strong fashion aesthetic, specializing in producing, shooting, and editing short-form social content for Instagram, TikTok, and brand campaigns.

I have experience in visual storytelling, trend-driven content, and fast-paced creative production. I recently won Best Music Video at the Toronto Independent Film Festival 2025.

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Language

English
Fluent
French
Intermediate
Chinese
Fluent

Work Experience

Digital Creative Manager at Volvo Cars
January 1, 2021 - December 31, 2023
Communicated with global and local marketing strategy teams. Responsible for branding external assets, including TV commercials and key visuals. Led and mentored a team of designers and copywriters through constructive feedback and working sessions, ensuring delivery of high-quality assets. Hands-on involvement in the creative process including set design and trailer editing.
Senior Art Director at NIO Cars
January 1, 2020 - December 31, 2021
Pioneered branding initiatives for NIO Life, the lifestyle and merchandise division of NIO. Delivered compelling TV commercials and captivating key visuals enhancing brand resonance. Maintained hands-on visual involvement throughout entire projects from concept to post-production to ensure cohesion and brand adherence.
Entrepreneur at DIONY Paris
January 1, 2017 - December 31, 2019
Founded and developed a skincare brand selling facial masks in six pharmacies across Paris. Expanded product line both online and offline over two years. Responsible for brand building, product development, and market presence.
Freelance Filmmaker & Content Creator at Independent / Freelance
January 1, 2024 - November 2, 2025
Produce, shoot and edit commercials, music videos and social content. Manage crews, lighting, locations and client communication. Deliver cinematic, brand-aligned visuals from concept to final export.
Videographer & Editor at Forest City Film Festival
December 31, 2024 - December 31, 2024
Shot and edited festival coverage, interviews and BTS content. Coordinated schedules with producers and filmmakers; handled media and post-production delivery.
Digital Creative Manager at Volvo Cars
December 31, 2023 - December 31, 2023
Produced branded video and photo content across campaigns and social platforms. Worked with marketing and design teams; managed timelines, visuals and deliveries.
Senior Art Director at NIO Life (NIO Cars)
December 31, 2021 - December 31, 2021
Directed lifestyle visual campaigns and photo/video shoots. Developed concepts, styling and ensured consistent brand aesthetics.
Freelance Content Creator & Filmmaker at Freelance
January 1, 2024 - Present
Produce and edit short-form social content (Reels/TikTok) for brands, artists and lifestyle clients. Create visual concepts aligned with brand tone; execute shoots in-store, on-location and in-studio. Track performance and refine content based on audience engagement.
Senior Art Director at NIO Life (NIO Cars)
January 1, 2020 - January 1, 2021
Directed lifestyle visual campaigns and photo/video shoots. Developed concepts, styling and ensured consistent brand aesthetics.

Education

Diploma at ESMOD FRANCE Fashion Design
January 1, 2014 - December 31, 2017
Diploma at FANSHAWE COLLEGE Advanced Filmmaking
January 1, 2023 - December 31, 2024
Post-Graduate Diploma at Fanshawe College
January 1, 2023 - January 1, 2025
Diploma at ESMOD France
January 1, 2014 - January 1, 2018
Post-Graduate Diploma in Fashion Design at ESMOD France
January 1, 2014 - January 1, 2018
Advanced Filmmaking & Visual Effects at Fanshawe College
January 1, 2023 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services
    paper .E.S

    Award: Winner (the best music video 2025)– Toronto Independent Film Festival

    “E.S.” is a music video — it is an act of resistance.
    A futuristic visual poem that transforms a radical feminist manifesto into cinematic form, inspired by the Chilean collective LasTesis and their 2019 performance Un violador en tu camino.

    Structured as a triptych — Gaze · Awakening · Reconstruction — the film deconstructs the patriarchal gaze and questions how women can reclaim autonomy when both their language and bodies are absorbed by the system.

    Blending CG environments, symbolic compositions, and rhythmic editing, E.S. creates a fractured visual space where observation becomes control, and resistance turns into creation. Drawing on Simone de Beauvoir’s philosophy and the Kuleshov effect, the film challenges viewers t