Available to hire
Hi, I’m Joanna Christou, a creative, results-driven social media manager and writer with a passion for food, luxury, and hospitality. I specialise in strategy, content creation and influencer activation, and I love building authentic brands that connect with audiences in real time.
I’m committed to innovative, consistent methods to expand reach and engagement while keeping a social-first approach. I thrive in collaborative environments and enjoy turning ideas into engaging content across channels for Gordon Ramsay Restaurants and other brands.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Greek, Modern
Advanced
English
Fluent
Work Experience
Social Media Manager and Lead Content Writer at OnBrand Group II
July 1, 2021 - October 21, 2025Responsible for social media strategy, content creation, and influencer activation with a focus on expanding audience reach and engagement while maintaining a social-first approach and ensuring the brand stays ahead of digital trends.
Freelance Social Media Manager and Copywriter at Freelance
October 1, 2019 - October 21, 2025Freelance social media management and copywriting for various brands, delivering engaging content and campaigns aligned to brand voice.
Food Editor and Lead Copywriter at Marks & Spencer
July 1, 2020 - October 21, 2025Edit and craft food-related content, lead copywriting across campaigns, ensuring clear, engaging editorial standards and brand voice.
Online Content Copywriter and Sub Editor at Karen Millen, MatchesFashion, Radley London and more
July 1, 2018 - October 21, 2025Online content copywriting and sub-editing; inclusive of marketing and digital (emails, homepage and articles).
Social Media Manager and Creative Writer at Gordon Ramsay Restaurants
January 1, 2023 - PresentLed social media strategy, content creation and influencer activation to elevate brand visibility across channels; collaborated with brand partnerships and campaigns.
Freelance Social Media Manager and Copywriter at Olive Marketing Agency
October 1, 2019 - October 23, 2025Managed social media strategy, community management and paid advertising for high-profile clients (Evian, Activia, Sushi Daily); produced engaging copy and content.
Food Editor and Lead Copywriter at Marks & Spencer
July 1, 2020 - October 23, 2025Created food-focused editorial content and led copy for campaigns; collaborated with marketing teams on product storytelling.
Online Content Copywriter and Sub Editor at Karen Millen
July 1, 2018 - October 23, 2025Produced and edited website content, emails, and articles; supported fashion brand communications across digital channels.
Online Content Copywriter and Sub Editor at Matches Fashion / Radley London
July 1, 2018 - October 23, 2025Involved in marketing and digital content for luxury fashion brands; produced site content, emails, and articles.
Social Media Manager and Creative Writer at Gordon Ramsay Restaurants
July 1, 2023 - PresentStrategic social media management, content creation and influencer activation for hospitality brand; responsible for growing audience engagement and maintaining a social-first brand voice.
Social Media Manager and Lead Content Writer at OnBrand Group II
January 1, 2022 - October 23, 2025Inclusive of strategy, PR and community management; lead content writer for campaigns.
Freelance Social Media Manager and Copywriter
October 1, 2019 - October 23, 2025Freelance social media management and copywriting for various clients.
Food Editor and Lead Copywriter at Marks & Spencer
July 1, 2020 - October 23, 2025Food editor and lead copywriter; responsible for partnerships and digital channels.
Online Content Copywriter and Sub Editor at Karen Millen, Matches Fashion, Radley London and more
July 1, 2018 - October 23, 2025Online content copywriter and sub-editor; marketing and digital (emails, homepage and articles).
Education
BA in Professional Writing and English Literature at University of Hertfordshire
January 11, 2030 - October 21, 2025BA in Creative Writing at University of Hertfordshire
January 11, 2030 - October 23, 2025MA in Creative Writing at Anglia Ruskin University
January 11, 2030 - October 23, 2025Qualifications
Industry Experience
Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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