A boutique fitness studio, designed to be more than a gym - it's a community-driven space that inspires people to push their limits while having fun.
PulseFit is a bold, community-driven fitness brand built on energy, inclusivity, and motivation. Focused on high-intensity, functional training, it creates an environment where people can push limits, grow stronger, and connect with others who share the same drive. With values rooted in authenticity, health, and empowerment, PulseFit’s goal is to make fitness both challenging and fun, while inspiring individuals to unlock their full potential and become part of a thriving, supportive community.
For this project, I was tasked with creating the brand identity for this brand, including the logo and it's variants, the whole brand guidelines detailing how to properly use it, as well as a cohesive colour palette, typographies and additional collateral.
Here I will take you through my thought process and work flow to answer this brief.…A boutique fitness studio, designed to be more than a gym - it's a community-driven space that inspires people to push their limits while having fun.
PulseFit is a bold, community-driven fitness brand built on energy, inclusivity, and motivation. Focused on high-intensity, functional training, it creates an environment where people can push limits, grow stronger, and connect with others who share the same drive. With values rooted in authenticity, health, and empowerment, PulseFit’s goal is to make fitness both challenging and fun, while inspiring individuals to unlock their full potential and become part of a thriving, supportive community.
For this project, I was tasked with creating the brand identity for this brand, including the logo and it's variants, the whole brand guidelines detailing how to properly use it, as well as a cohesive colour palette, typographies and additional collateral.
Here I will take you through my thought process and work flow to answer this brief.WW…