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I am a Digital Media Marketing & Paid Media Specialist with a track record of designing and executing campaigns across 50+ international markets. I lead strategic media recommendations and hands-on buying across programmatic display, video and paid social, leveraging DV360, The Trade Desk, Xandr and Google Ads, while coordinating social activations (LinkedIn, Meta, YouTube, TikTok) to drive traffic and sales on brand sites such as af.com. I enjoy turning objectives into actionable plans, optimizing performance, and collaborating with cross-functional teams to deliver measurable ROI. I thrive in fast-paced environments, bringing strong emotional intelligence and stress management to the table. Objections become opportunities with a constructive mindset, and I’m committed to mentoring teammates, sharing best practices, and continuously evolving campaigns through data-driven insights and creative asset optimization.…I am a Digital Media Marketing & Paid Media Specialist with a track record of designing and executing campaigns across 50+ international markets. I lead strategic media recommendations and hands-on buying across programmatic display, video and paid social, leveraging DV360, The Trade Desk, Xandr and Google Ads, while coordinating social activations (LinkedIn, Meta, YouTube, TikTok) to drive traffic and sales on brand sites such as af.com. I enjoy turning objectives into actionable plans, optimizing performance, and collaborating with cross-functional teams to deliver measurable ROI. I thrive in fast-paced environments, bringing strong emotional intelligence and stress management to the table. Objections become opportunities with a constructive mindset, and I’m committed to mentoring teammates, sharing best practices, and continuously evolving campaigns through data-driven insights and creative asset optimization.

Alison Kienga

Marketing Strategist, PPC Manager, Social Media Manager, +5

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I am a Digital Media Marketing & Paid Media Specialist with a track record of designing and executing campaigns across 50+ international markets. I lead strategic media recommendations and hands-on buying across programmatic display, video and paid social, leveraging DV360, The Trade Desk, Xandr and Google Ads, while coordinating social activations (LinkedIn, Meta, YouTube, TikTok) to drive traffic and sales on brand sites such as af.com. I enjoy turning objectives into actionable plans, optimizing performance, and collaborating with cross-functional teams to deliver measurable ROI. I thrive in fast-paced environments, bringing strong emotional intelligence and stress management to the table. Objections become opportunities with a constructive mindset, and I’m committed to mentoring teammates, sharing best practices, and continuously evolving campaigns through data-driven insights and creative asset optimization.…I am a Digital Media Marketing & Paid Media Specialist with a track record of designing and executing campaigns across 50+ international markets. I lead strategic media recommendations and hands-on buying across programmatic display, video and paid social, leveraging DV360, The Trade Desk, Xandr and Google Ads, while coordinating social activations (LinkedIn, Meta, YouTube, TikTok) to drive traffic and sales on brand sites such as af.com. I enjoy turning objectives into actionable plans, optimizing performance, and collaborating with cross-functional teams to deliver measurable ROI. I thrive in fast-paced environments, bringing strong emotional intelligence and stress management to the table. Objections become opportunities with a constructive mindset, and I’m committed to mentoring teammates, sharing best practices, and continuously evolving campaigns through data-driven insights and creative asset optimization.

Available to hire

I am a Digital Media Marketing & Paid Media Specialist with a track record of designing and executing campaigns across 50+ international markets. I lead strategic media recommendations and hands-on buying across programmatic display, video and paid social, leveraging DV360, The Trade Desk, Xandr and Google Ads, while coordinating social activations (LinkedIn, Meta, YouTube, TikTok) to drive traffic and sales on brand sites such as af.com. I enjoy turning objectives into actionable plans, optimizing performance, and collaborating with cross-functional teams to deliver measurable ROI.

I thrive in fast-paced environments, bringing strong emotional intelligence and stress management to the table. Objections become opportunities with a constructive mindset, and I’m committed to mentoring teammates, sharing best practices, and continuously evolving campaigns through data-driven insights and creative asset optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Intermediate

Chinese

Beginner

Work Experience

Media Trader Senior - Marketing at Air France

May 1, 2024 - September 30, 2025

Gestion des campagnes programmatiques display, video et paid social à l’échelle internationale, de la stratégie média à la mise en œuvre sur plus de 50 marchés, avec pour objectif de générer trafic et ventes sur le site af.com (périmètre Asia-Pacific).

Media Trader Senior - Marketing at Publicis Media

August 1, 2023 - February 28, 2024

Conseil et trading médias pour des clients France et internationaux (Sephora, Tiffany & Co, Le Bon Marché, Hennessy, Ruinart, La Poste).

Media Trader - Marketing at GROUPE WPP Mindshare

April 1, 2022 - August 31, 2023

Trading et conseil stratégique sur les plateformes (The Trade Desk, Google, Xandr); reporting et veille concurrentielle; coordination avec régies et clients.

Chargée de projet de communication et marketing digital at G.A.C. GROUP

December 1, 2020 - March 31, 2022

Gestion du site web, SEO (optimisation + 150 mots-clés identifiés), ROI des campagnes marketing, gestion CRM et envois newsletters; création et suivi des stratégies marketing.

Chargée de projet de communication et évènementiel at TOTAL MARKETING & SERVICES – Direction Europe

July 1, 2019 - September 30, 2020

Planification et organisation d’événements (séminaires 500 participants, 10 filiales); campagnes de communication et marketing; gestion budgétaire et prestataires.

Chargée de projet de communication at USIDE – Cabinet de conseil et bien-être au travail

October 1, 2017 - July 31, 2019

Création de la stratégie de communication, animation des réseaux sociaux, organisation d’événements et pilotage des relations presse.

Assistante de direction et communication at POULMAIRE AVOCAT & FIDUCIAIRE

September 1, 2016 - July 31, 2017

Gestion des agendas, rédaction de supports de communication, création du site internet, réflexion sur l’évolution du système d’information interne.

Assistante de communication et marketing at ASENDIA MANAGEMENT – Filiale du groupe La Poste

October 1, 2015 - July 31, 2016

Communication interne et organisation d’événements; supports de communication et visibilité lors des grands événements du Groupe La Poste.

Assistante RH at RECRUTOP

May 1, 2015 - June 30, 2015

Rédaction et traitement de notes, sourcing et entretiens.

Media Trader Senior at AIR FRANCE

May 1, 2024 - September 1, 2025

Missions opérationnelles et stratégiques: construire des recommandations médias (programmatiques display, vidéo et paid social), créer et piloter des campagnes médias sur plus de 50 marchés internationaux, avec objectif trafic et ventes sur af.com.

Media Trader at Mindshare

April 1, 2022 - August 1, 2023

Trading sur différentes plateformes (Google, Xandr) et négociation gré à gré; recommandations digitales, reporting et veille concurrentielle; optimisation des performances.

Chargée de projet de communication et événementiel at TOTAL MARKETING & SERVICES – Direction Europe

July 1, 2019 - September 1, 2020

Communication interne/externale et événementiel pour 10 filiales européennes; organisation de séminaires (500 participants) et gestion budgétaire.

Chargée de projet de communication et bien-être au travail at USIDE – Cabinet de conseil et bien-être au travail

October 1, 2017 - July 1, 2019

Stratégie de communication du cabinet (rebranding), organisation d’événements, relations presse; animation des réseaux sociaux, SEO, blog, newsletter interne; création de visuels.

Assistante de communication et marketing at ASENDIA MANAGEMENT

October 1, 2015 - July 1, 2016

Communication globale sur le réseau Internet; onboarding des collaborateurs; participation à l’organisation d’événements; contribution à l’évolution des supports internes.

Media Trader Senior at Publicis Media

August 1, 2023 - February 1, 2024

Advisory and trading for France and international clients (e.g., Sephora, Tiffany & Co, Hennessy). Built media recommendations, executed buys across The Trade Desk and Xandr, maintained client relationships, and conducted regular reporting and market monitoring.

Chargée de projet de communication et marketing at TOTAL MARKETING & SERVICES – Direction Europe

July 1, 2019 - September 1, 2020

Internal and external communications across 10 European subsidiaries; events organization (up to 500 attendees); budget management; newsletters and email campaigns; content creation for sales and marketing.

Chargée de projet de communication et marketing at USIDE

October 1, 2017 - July 1, 2019

Branding and communication for a wellness-oriented consultancy; press relations, digital comms, social media management, website SEO, blog and newsletter creation; content development for marketing materials.