Digital Marketing Team Lead at Upscale Valley

Launched data-driven email and LinkedIn outreach campaigns using HubSpot, Mailchimp, and ActiveCampaign, increasing qualified B2B leads across the sales funnel. Drove alignment between sales and marketing teams, resulting in higher lead conversion and improved client retention. Built lifecycle content strategies that boosted user engagement through tailored, value-focused messaging. Created performance dashboards via GA4 and HubSpot Analytics, enabling data-backed optimization decisions. Streamlined internal operations using Trello, Notion, and Slack for content scheduling and project tracking. Spearheaded brand storytelling across digital channels, enhancing audience connection and campaign consistency. Crafted GTM strategies and messaging for APIs and platform tools, driving adoption and enabling technical stakeholders. Optimized Amazon listings through keyword research (Helium 10, SEMrush), A+ Content creation, and SEO-rich copy, supporting improved visibility and conversions.

Marketing Executive at Weavos

Led LinkedIn campaigns targeting Amazon sellers, increasing inbound leads by 35% in 3 months. Built strategic content calendars and high-converting posts to position Weavos as an authority in Amazon growth. Automated outreach workflows using Sales Navigator, Apollo, Zapier, and Typegrow, ensuring consistent engagement. Managed multi-platform tools (Notion, Airtable, Trello) to keep lead generation and brand messaging aligned.

Marketing Executive at UFONE (Nestlé Project)

Delivered customer engagement campaigns for Nestlé Water via WhatsApp and Instagram, driving real-time interactions. Managed CRM tools (Activewhere, Sprinklr) to resolve queries, generate leads, and maintain communication pipelines. Directed qualified prospects to the sales team, contributing to increased conversions through rapid follow-ups.

Cold Calling Specialist at Crecentech

Generated real estate leads through outbound calls, qualifying prospects for high-intent property investments. Maintained detailed CRM records and ensured organized tracking, enhancing sales team efficiency.

Marketing Intern at E-Commerce Unlock Agency

Launched the '3D Wallpaper Awareness Campaign' reaching 22,779 people at PKR 15.99 CPM, with strong ROI. Drove 221 store sessions, 4 orders, and PKR 2,088 in sales within 2 days via Shopify optimization and targeted ads. Optimized Facebook and Google Ads campaigns based on real-time performance data and A/B testing insights. Contributed to client pitches and campaign reports, building hands-on experience in full-funnel execution.

Deputy Manager at Global Genesis Solutions (Agile Falcon Strategic Group)

Promoted from Research Executive to Deputy Manager after consistently exceeding outreach and sponsor targets. Led C-level engagement for pharma summits, securing speakers, sponsors, and partners through high-impact email and LinkedIn campaigns. Built a B2B content strategy that improved CTR and impressions through client stories, industry insights, and trend-based posts. Analyzed post-performance metrics to continuously refine content formats and timing for maximum impact.

Digital Marketing Team Lead at Upscale Valley

Launched data-driven email and LinkedIn outreach campaigns using HubSpot, Mailchimp, and ActiveCampaign, increasing qualified B2B leads across the sales funnel. Drove alignment between sales and marketing teams, resulting in higher lead conversion and improved client retention. Built lifecycle content strategies that boosted user engagement through tailored, value-focused messaging. Created performance dashboards via GA4 and HubSpot Analytics, enabling data-backed optimization decisions. Streamlined internal operations using Trello, Notion, and Slack for content scheduling and project tracking. Spearheaded brand storytelling across digital channels, enhancing audience connection and campaign consistency. Crafted GTM strategies and messaging for APIs and platform tools, driving adoption and enabling technical stakeholders. Optimized Amazon listings through keyword research (Helium 10, SEMrush), A+ Content creation, and SEO-rich copy, supporting improved visibility and conversions.

Marketing Executive at Weavos

Led LinkedIn campaigns targeting Amazon sellers, increasing inbound leads by 35% in 3 months. Built strategic content calendars and high-converting posts to position Weavos as an authority in Amazon growth. Automated outreach workflows using Sales Navigator, Apollo, Zapier, and Typegrow, ensuring consistent engagement. Managed multi-platform tools (Notion, Airtable, Trello) to keep lead generation and brand messaging aligned.

Marketing Executive at UFONE (Nestlé Project)

Delivered customer engagement campaigns for Nestlé Water via WhatsApp and Instagram, driving real-time interactions. Managed CRM tools (Activewhere, Sprinklr) to resolve queries, generate leads, and maintain communication pipelines. Directed qualified prospects to the sales team, contributing to increased conversions through rapid follow-ups.

Cold Calling Specialist at Crecentech

Generated real estate leads through outbound calls, qualifying prospects for high-intent property investments. Maintained detailed CRM records and ensured organized tracking, enhancing sales team efficiency.

Marketing Intern at E-Commerce Unlock Agency

Launched the '3D Wallpaper Awareness Campaign' reaching 22,779 people at PKR 15.99 CPM, with strong ROI. Drove 221 store sessions, 4 orders, and PKR 2,088 in sales within 2 days via Shopify optimization and targeted ads. Optimized Facebook and Google Ads campaigns based on real-time performance data and A/B testing insights. Contributed to client pitches and campaign reports, building hands-on experience in full-funnel execution.

Deputy Manager at Global Genesis Solutions (Agile Falcon Strategic Group)

Promoted from Research Executive to Deputy Manager after consistently exceeding outreach and sponsor targets. Led C-level engagement for pharma summits, securing speakers, sponsors, and partners through high-impact email and LinkedIn campaigns. Built a B2B content strategy that improved CTR and impressions through client stories, industry insights, and trend-based posts. Analyzed post-performance metrics to continuously refine content formats and timing for maximum impact.

Digital Marketing Expert(Team Lead) at Upscale Valley

Executed targeted email and LinkedIn outreach campaigns for B2B lead generation using HubSpot, Mailchimp, and Active Campaign. Collaborated with sales teams to drive pipeline growth and improve lead conversion. Managed workflow automation and content scheduling with tools like Trello, Notion, and Slack. Developed lifecycle marketing content and created data-informed reports using Google Analytics 4, optimizing campaign performance. Supported loyalty-building efforts through personalized messaging and social media engagement. Experienced in product marketing for APIs and technical products with go-to-market execution and messaging strategy.

Marketing Executive at Weavos

Led LinkedIn marketing campaigns promoting Amazon services, using LinkedIn Sales Navigator and Apollo for lead generation. Developed content calendars and crafted posts resulting in a 35% increase in lead engagement over 3 months. Utilized tools like Notion, Trello, Airtable, Slack, HubSpot, Zapier, and LinkedIn Typegrow to manage workflows and maintain social media presence. Skilled in content creation, digital storytelling, and copywriting, especially in wellness and lifestyle sectors.

Marketing Executive at UFONE (Nestlé Project)

Supported marketing and customer engagement for Nestlé Water by promoting offers on social media. Managed and followed up with leads through calls, emails, and messages across WhatsApp, Instagram, and other channels. Used CRMs like Activewhere and Sprinklr to monitor, respond, and generate leads, directing qualified prospects to the sales team and maintaining ongoing engagement.

Cold Calling Specialist at Crecentech

Conducted outbound calls to generate real estate leads and qualified potential clients. Focused on property-related outreach campaigns to connect with homeowners, buyers, and investors. Maintained records in CRM for organized lead tracking and supported the sales team by delivering high-intent leads.

Marketing Intern at E-Commerce Unlock Marketing Agency

Gained practical experience in Shopify store management, Facebook Ads, Google Ads, and SEO. Managed awareness campaigns, optimized ad variations, contributed to content creation and outreach strategies. Participated in client pitches and campaign reporting, learning full-funnel digital marketing execution.

Deputy Manager at Global Genesis Solutions (Agile Falcon Strategic Group)

Led speaker and sponsor recruitment for pharma summits with end-to-end outreach campaigns targeting C-level professionals and thought leaders. Managed digital campaigns, client communications, and social media content. Developed results-driven content strategies including testimonials, educational posts, storytelling, and trend updates to boost engagement and thought leadership within the pharma B2B audience.

Digital Marketing Expert(Team Lead) at Upscale Valley

Executed targeted email and LinkedIn outreach campaigns for B2B lead generation using HubSpot CRM, Mailchimp, and Active Campaign. Collaborated with sales teams to align campaign messaging and drive pipeline growth. Utilized tools like Trello, Notion, Slack for workflow automation and content scheduling. Developed lifecycle marketing content to increase engagement, created data-informed marketing reports and dashboards with GA4 and analytics tools, supported loyalty-building via personalized messaging and social media engagement. Worked on product marketing for APIs and developer tools, collaborated cross-functionally to drive market adoption and revenue strategy.

Marketing Executive at Weavos

Led LinkedIn marketing campaigns focused on Amazon services, using LinkedIn Sales Navigator and Apollo for targeted outreach generating qualified leads for Amazon account management and PPC services. Developed content calendars and high-converting posts enhancing lead engagement by 35% in three months. Managed workflows via Notion, Trello, Airtable, Slack, HubSpot, Zapier, and LinkedIn Typegrow. Skilled in content creation and digital storytelling for wellness and lifestyle, using Canva, CapCut and scheduling platforms while meeting deadlines independently.

Marketing Executive at UFONE (Nestlé Project)

Supported marketing and customer engagement by promoting Nestlé Water offers through social media platforms. Managed lead follow-up via calls, emails, and social media channels. Utilized CRMs like Activewhere and Sprinklr to monitor customer queries and generate leads, directing prospects to sales team and maintaining ongoing engagement.

Cold Calling Specialist at Crecentech

Conducted outbound calls to generate and qualify real estate leads. Maintained CRM records for efficient pipeline management and supported sales with high-intent leads for closing.

Marketing Intern at E-Commerce Unlock Marketing Agency

Gained practical experience managing Shopify store, Facebook Ads, Google Ads, and SEO for clients. Executed awareness campaigns and optimized ad performance, improving conversion rates. Contributed to content creation and outreach strategies blending paid and organic tactics, participated in client pitches and campaign reporting.

Deputy Manager at Global Genesis Solutions (Agile Falcon Strategic Group)

Promoted from Research Executive to lead speaker and sponsor recruitment for pharma summits. Managed outreach campaigns engaging C-level professionals and sponsors via email and LinkedIn. Planned digital campaigns and social media content to enhance event visibility. Developed trust-building and educational content to improve CTR and engagement, using audience insights to refine strategies.

Digital Marketing Expert (Team Lead) at Upscale Valley

Executed targeted email and LinkedIn outreach campaigns for B2B lead generation using HubSpot CRM, Mailchimp, and Active Campaign. Collaborated with sales teams to align messaging and drive pipeline growth. Managed workflow automation and content scheduling with tools like Trello, Notion, and Slack. Developed lifecycle marketing content aligned with customer journeys, created marketing reports with Google Analytics 4, and supported loyalty-building efforts through personalized messaging and social media engagement. Skilled in product marketing for APIs and technical products with strong cross-functional collaboration.

Marketing Executive at Weavos

Led LinkedIn marketing campaigns promoting Amazon services, generating qualified leads for account management and PPC services. Developed content calendars and high-converting posts increasing lead engagement by 35%. Utilized LinkedIn Sales Navigator, Apollo, Notion, Trello, Airtable, Slack, HubSpot, Zapier, and LinkedIn Typegrow to manage workflows and maintain social media presence. Skilled in content creation, digital storytelling, and copywriting for the wellness and lifestyle sectors.

Marketing Executive at UFONE (Nestlé Project)

Supported marketing and customer engagement for Nestlé Water offers on social media. Managed leads through calls, emails, and messages on WhatsApp and Instagram. Used CRMs like Activewhere and Sprinklr to monitor and respond to queries, generate leads, and direct qualified prospects to sales. Maintained consistent engagement and follow-ups with potential buyers.

Cold Calling Specialist at Crecentech

Conducted outbound calls to generate and qualify real estate leads. Maintained CRM records for lead tracking and supported the sales team by providing high-intent leads for further engagement and closing.

Marketing Intern at E-Commerce Unlock Marketing Agency

Gained experience in Shopify store management, Facebook Ads, Google Ads, and SEO. Managed brand awareness campaigns and optimized ad variations based on performance. Supported Shopify store operations, content creation, and outreach strategies. Participated in client pitches and full-funnel digital marketing campaigns.

Deputy Manager at Global Genesis Solutions (Agile Falcon Strategic Group)

Promoted from Research Executive to lead speaker and sponsor recruitment for pharma summits. Managed outreach campaigns to engage C-level professionals and sponsors via email and LinkedIn. Planned digital campaigns, managed client communication, and developed content strategies to boost engagement and thought leadership in the B2B pharma sector.

Digital Marketing Expert at DVRD Productions

Executed data-driven marketing strategies for e-commerce clients in healthcare, real estate, and industrial sectors; managed over $60,000 in ad spend across Meta and Google Ads achieving a 7.05x ROAS. Designed and optimized ad creatives and landing pages for increased conversions and developed performance dashboards to monitor KPIs and campaign metrics.

Team Lead BD (Marketing) at Upscale Valley

Led client acquisition and lifecycle marketing with focus on brand consistency and storytelling across digital platforms. Executed B2B lead generation campaigns using HubSpot CRM, Mailchimp, and Active Campaign, collaborating closely with sales teams for improved pipeline growth. Gained hands-on experience with multiple tools for workflow automation, content scheduling, and performance tracking. Specialized in product marketing for APIs and ecosystem platforms with strong messaging and go-to-market execution skills.

Marketing Executive at Weavos

Led LinkedIn marketing campaigns promoting Amazon services, executed targeted outreach generating qualified leads, developed strategic content calendars, and increased lead engagement by 35% via consistent outreach. Gained expertise in LinkedIn Sales Navigator and managed workflows using various tools like Notion, Trello, Airtable, Slack, HubSpot, Zapier, and LinkedIn Typegrow.

Marketing Executive at UFONE (Nestlé Project)

Supported marketing and customer engagement for Nestlé Water through social media promotion, managed leads via multiple channels, utilized CRMs for monitoring and engagement, and coordinated with sales teams for lead conversion and follow-up.

Cold Calling Specialist at Crecentech

Conducted outbound calls for real estate lead generation, qualified potential clients, maintained CRM lead tracking, and supported the sales team by delivering high-intent leads.

Marketing Intern at E-Commerce Unlock Marketing Agency

Handled Shopify store management, Facebook and Google Ads, and SEO for freelance clients. Managed awareness campaigns reaching over 22,000 people and optimized ads based on performance metrics. Supported store generating 221 sessions and increasing sales, while also contributing to content creation and client pitching.

Deputy Manager at Global Genesis Solutions (Agile Falcon Strategic Group)

Promoted from Research Executive to lead speaker and sponsor recruitment for pharma summits. Managed outreach and digital campaigns targeting C-level professionals, developed content strategies to enhance audience engagement, and improved social media visibility and thought leadership in the B2B pharma sector.

Social Media Manager at Pak Lunch

Led end-to-end management of LinkedIn, Instagram, and Facebook; achieved 798.1K+ views, 8.6K interactions, and 940 new followers within a single campaign window; launched and scaled the Bazaar on ARY lead generation campaign, increasing signups from 10 to 782 in under 2 weeks and surpassing 6,000+ total signups; managed 20+ Meta ad campaigns with budgets Rs. 1,000–6,000/day; shifted TV-to-digital marketing funnel; produced organic content with top posts achieving 17K+ views and 3,121 likes in a week; developed an SEO-driven content calendar to support paid campaigns.

Team Lead BD (Marketing) at Upscale Valley

Drove brand consistency, storytelling, and copywriting across digital channels; executed targeted email and LinkedIn outreach for B2B lead generation using HubSpot, Mailchimp, and Active Campaign; collaborated with sales to align messaging and drive pipeline growth; implemented lifecycle content and supported loyalty initiatives.

Marketing Executive at Weavos

Led LinkedIn campaigns to promote Amazon services; used Sales Navigator and Apollo to generate qualified leads; created strategic content calendars and high-converting posts; contributed to a 35% increase in lead engagement in 3 months; leveraged Notion, Trello, Airtable, Slack, HubSpot, Zapier, and LinkedIn Growth tools to manage workflows.