Challenge: Establish Trilligent as a leader in virtual spaces by creating a distinctive, immersive environment that redefines brand interaction.

Process: I led a cross-functional team of visual artists (ALT/SHIFT) in meticulously designing and crafting intricate 3D models that reflected our overarching concept. Using tools like Blender for 3D modelling and Trello for project tracking, I ensured seamless collaboration and timely progression. I also oversaw the rendering process in Decentraland (DCL), optimising the final product to provide an engaging metaverse experience.

Result: Delivered an innovative virtual space that showcased Trilligent’s commitment to digital transformation, strengthened their brand positioning, and set a benchmark in virtual engagement and collaboration.

Challenge: Inform the general population about the importance of accurate data collected by Eurostat, showcasing its value in shaping policies and socio-economic understanding.

Process: I crafted a comprehensive narrative highlighting the significance of reliable data, collaborating with design and content teams to produce engaging materials such as infographics, videos, and data visualisations.

Result: Increased public awareness and appreciation for Eurostat’s work, evidenced by a rise in social media engagement and positive audience feedback. The campaign reinforced the value of fact-based information in contributing to a well-informed society.

Challenge: Engage teachers and high school students to drive participation in EU Code Week and increase traffic to the campaign website.

Process: I developed a strategic plan, creating compelling content such as interactive posts, informative videos, and educational infographics tailored to the target audience. I worked with design and content teams to deliver materials that showcased the benefits of Code Week and encouraged involvement.

Result: Successfully boosted website traffic and participation in EU Code Week, effectively promoting coding and digital literacy among the target audience.

Challenge: Highlight the EU’s Global Humanitarian Aid and support during the Covid-19 pandemic to inform and engage target audiences in selected markets.

Process: As team lead, we carried out a paid media campaign over traditional media (billboard and poster) throughout the target countries. This strategy was used to have the most impact and expose to the EU’s Humanitarian Aid and support during the Covid-19 pandemic.

Result: Increased public awareness of the EU’s humanitarian initiatives, achieving high social media engagement and reinforcing the EU’s commitment to supporting its member states and affected countries during the pandemic.

Challenge: Engage target audiences and raise awareness for European Year of Rail and European Mobility Week campaigns through creative Instagram filters.

Process: I led the process from ideation to execution, developing creative concepts and overseeing filter design and development in collaboration with external designers and 3D specialists. I drafted contracts, negotiated budgets, and ensured alignment with campaign objectives throughout production.

Result: Launched two successful filters, increasing audience engagement and boosting visibility for the European Commission’s initiatives. The interactive filters made the campaigns more relatable and enjoyable, significantly enhancing participation and awareness.

Challenge: Promote the importance of rail within Europe, showcasing the cross-border rail network for freight and travel through a social media influencer campaign.

Process: As project lead and influencer coordinator, I managed collaborations with influencers to produce tailored content, including video interviews, behind-the-scenes footage, and personal stories about rail benefits. I worked closely with design and content teams to create visually appealing materials for distribution across social media channels.

Result: Successfully increased public awareness of the rail network, evidenced by a significant rise in social media interactions and positive feedback. The campaign reinforced the European Commission’s commitment to sustainable transportation solutions.

Challenge: Execute APCO’s global rebrand initiative to reflect their updated brand identity, ensuring alignment and engagement across the organisation and external stakeholders.

Process: As a global project manager, I coordinated internal teams and stakeholders, facilitating clear communication and alignment during this transformative process. I spearheaded the creation of new company swag, fostering excitement and pride among employees. Additionally, I led internal communications efforts and supported APCO’s presence at high-profile events, including UNGA, Davos, and MSC, to reinforce the rebrand on a global scale.

Result: Successfully unveiled APCO’s refreshed identity to a global audience, strengthening internal and external engagement and establishing the brand’s presence at key international events.

Challenge: Establish ZeBeyond as a leader in green innovation within the automotive industry, while showcasing their ePOP system optimisation software at the prestigious CTI Symposium.

Process: As project lead, I developed and implemented a comprehensive communications and media relations strategy in collaboration with Trilligent. My initiatives included crafting impactful messaging that highlighted ePOP’s transformative impact across the product lifecycle, synthesising engineering, circularity, and financial factors. Through targeted media outreach, stakeholder engagement, and event coordination, I amplified ZeBeyond’s vision for a sustainable future to key industry players and investors.

Result: Successfully enhanced ZeBeyond’s presence at CTI Symposium, increasing brand awareness among industry leaders and solidifying their position in driving green innovation within the automotive sector.

Challenge: Highlight the tools and features of the WhatsApp Business app to support small and medium-sized businesses (SMBs) in Germany.

Process: As project lead, I managed scripting, directing, and producing video interviews showcasing real-world success stories from local SMBs. My team collaborated with the internal design team to ensure visuals and messaging aligned with campaign goals, and I utilised digital marketing strategies such as social media outreach and targeted advertising to reach business owners.

Result: Increased awareness and adoption of the WhatsApp Business app among SMBs in Germany. The campaign effectively illustrated the app’s value in enhancing customer engagement, streamlining communication, and fostering business growth, resulting in higher user satisfaction and engagement.

Challenge: Strengthen the executive’s positioning within the industry by providing strategic and operational support for press, speaking opportunities, and LinkedIn activities, aimed at enhancing their professional presence and influence.

Process: We developed a comprehensive media and social media strategy tailored to LinkedIn and Instagram, ensuring alignment with the executive’s objectives. This included community management, the creation of impactful social media copy and content, and the implementation of consistent reporting and analysis to track performance. Additionally, the team facilitated the development of keynote speeches and provided media training, equipping the executive to engage with their audience and industry stakeholders confidently.

Result: Successfully raised awareness about the importance of IP rights, fostering a greater sense of responsibility among youth regarding digital content consumption. The campaign achieved high engagement levels and strengthened Meta’s efforts in promoting respect for intellectual property.

Challenge: Educate young people about intellectual property (IP) rights and discourage piracy through engaging, youth-oriented messaging.

Process: As project lead, I oversaw the creation and execution of the campaign concept, ensuring clear and relevant messaging. My team developed educational visuals and interactive digital content, collaborating with influencers to amplify the message across platforms and reach young audiences effectively.

Result: Successfully raised awareness about the importance of IP rights, fostering a greater sense of responsibility among youth regarding digital content consumption. The campaign achieved high engagement levels and strengthened Meta’s efforts in promoting respect for intellectual property.

Challenge: Inspire school leavers to pursue sustainable careers in craftsmanship and skilled trades through innovative storytelling and compelling visuals.

Process: In my supervisory role, I led a team of creatives and strategists to develop a narrative showcasing real-life stories of artisans and their positive environmental and societal impact. I also contributed to the campaign’s production by drafting scripts, sourcing voice talent, and directing the recording process to ensure high-quality content.

Result: Increased awareness and interest in craftsmanship careers among school leavers. The campaign was recognised for its creative approach and successfully promoted sustainability within skilled trades as a rewarding career path.