Hi, I'm Eileen Leeds, a Senior Visual Designer with 20+ years of experience shaping user centric design (UX / UI) and building visual design systems for major media outlets. I love leading cross-functional teams to create user-centered experiences, prototyping, and turning concepts into polished digital and print content. My work spans content management systems, multimedia storytelling, and accessible design that works for diverse audiences. I excel at managing end-to-end design processes, conducting user research, and delivering flexible design paths that balance brand consistency with usability. From redesigning long-established publications to developing new titles like The Tablet Jr., I collaborate closely with editorial and advertising teams to enhance engagement and support revenue.

Eileen Leeds

Hi, I'm Eileen Leeds, a Senior Visual Designer with 20+ years of experience shaping user centric design (UX / UI) and building visual design systems for major media outlets. I love leading cross-functional teams to create user-centered experiences, prototyping, and turning concepts into polished digital and print content. My work spans content management systems, multimedia storytelling, and accessible design that works for diverse audiences. I excel at managing end-to-end design processes, conducting user research, and delivering flexible design paths that balance brand consistency with usability. From redesigning long-established publications to developing new titles like The Tablet Jr., I collaborate closely with editorial and advertising teams to enhance engagement and support revenue.

Available to hire

Hi, I’m Eileen Leeds, a Senior Visual Designer with 20+ years of experience shaping user centric design (UX / UI) and building visual design systems for major media outlets. I love leading cross-functional teams to create user-centered experiences, prototyping, and turning concepts into polished digital and print content. My work spans content management systems, multimedia storytelling, and accessible design that works for diverse audiences.

I excel at managing end-to-end design processes, conducting user research, and delivering flexible design paths that balance brand consistency with usability. From redesigning long-established publications to developing new titles like The Tablet Jr., I collaborate closely with editorial and advertising teams to enhance engagement and support revenue.

See more

Language

English
Fluent

Work Experience

Freelance Designer at Self-employed
July 1, 2020 - Present
Book design, Advertising design
Design & Production Manager at DeSales Media
July 1, 2020 - October 3, 2025
Redesigned the Catholic Diocese of Brooklyn’s 100+ year-old news publication, led the editorial team in adopting modern design practices with UX/UI guidelines. Conducted user research and provided two design paths, focusing on visual accessibility and brand consistency. Developed a children’s publication, The Tablet Jr., which expanded audience engagement and grew subscriptions. Collaborated with advertising teams to streamline content and support revenue through more effective ad placement strategies.
Senior Designer at Hearst Connecticut Media
October 1, 2018 - October 3, 2025
Led the design integration for newly acquired publications, ensuring smooth transitions to Hearst templates. Created visual content for both print and digital news, focusing on accessible design for mobile and desktop platforms. Data visualization for complex datasets, enhancing audience understanding through clear, user-friendly presentations.
Senior Designer / Information Designer at New York Daily News
December 1, 2013 - October 3, 2025
Delivered high-quality designs for breaking news, supporting seamless digital transitions from print to online. Engaged in long-term UX projects for enterprise news products, with a focus on data-driven storytelling and user interaction. Collaborated closely with editorial staff to ensure content was both visually impactful and accessible across multiple platforms.

Education

Instructional Design Certificate at Quinnipiac University
April 11, 2018 - October 3, 2019
BA in Illustration & Design at Fashion Institute of Technology, New York, NY
September 11, 1978 - May 12, 1987

Qualifications

Adobe Captivate Certification
January 1, 2019 - October 3, 2025
UX Design Circuit
January 11, 2018 - May 3, 2018
Data Analysis Circuit bootcamp
August 11, 2019 - October 3, 2019

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Non-Profit Organization