Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Liza B. Zimmerman, a writer and editor with more than three decades of experience across branding and communications. I specialize in custom content, value-added materials, social media, editorial, web content, and marketing, delivering clear, compelling copy that meets client tone and deadlines in the U.S. and abroad. I’ve built a broad network in media and the restaurant business (a 10K-person Rolodex) and enjoy solving content challenges—supervising teams, shaping strategy, and producing dynamic copy in multiple styles. I love connecting wine producers with importers, marketers with audiences, and educators with teams through interactive seminars and conferences, helping brands educate and sell more effectively.…I'm Liza B. Zimmerman, a writer and editor with more than three decades of experience across branding and communications. I specialize in custom content, value-added materials, social media, editorial, web content, and marketing, delivering clear, compelling copy that meets client tone and deadlines in the U.S. and abroad. I’ve built a broad network in media and the restaurant business (a 10K-person Rolodex) and enjoy solving content challenges—supervising teams, shaping strategy, and producing dynamic copy in multiple styles. I love connecting wine producers with importers, marketers with audiences, and educators with teams through interactive seminars and conferences, helping brands educate and sell more effectively.

Liza B. Zimmerman

Writer, Copywriter, Content Producer, +2





I'm Liza B. Zimmerman, a writer and editor with more than three decades of experience across branding and communications. I specialize in custom content, value-added materials, social media, editorial, web content, and marketing, delivering clear, compelling copy that meets client tone and deadlines in the U.S. and abroad. I’ve built a broad network in media and the restaurant business (a 10K-person Rolodex) and enjoy solving content challenges—supervising teams, shaping strategy, and producing dynamic copy in multiple styles. I love connecting wine producers with importers, marketers with audiences, and educators with teams through interactive seminars and conferences, helping brands educate and sell more effectively.…I'm Liza B. Zimmerman, a writer and editor with more than three decades of experience across branding and communications. I specialize in custom content, value-added materials, social media, editorial, web content, and marketing, delivering clear, compelling copy that meets client tone and deadlines in the U.S. and abroad. I’ve built a broad network in media and the restaurant business (a 10K-person Rolodex) and enjoy solving content challenges—supervising teams, shaping strategy, and producing dynamic copy in multiple styles. I love connecting wine producers with importers, marketers with audiences, and educators with teams through interactive seminars and conferences, helping brands educate and sell more effectively.

Available to hire

I’m Liza B. Zimmerman, a writer and editor with more than three decades of experience across branding and communications. I specialize in custom content, value-added materials, social media, editorial, web content, and marketing, delivering clear, compelling copy that meets client tone and deadlines in the U.S. and abroad. I’ve built a broad network in media and the restaurant business (a 10K-person Rolodex) and enjoy solving content challenges—supervising teams, shaping strategy, and producing dynamic copy in multiple styles. I love connecting wine producers with importers, marketers with audiences, and educators with teams through interactive seminars and conferences, helping brands educate and sell more effectively.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Italian

Fluent

Spanish; Castilian

Intermediate

French

Beginner

Work Experience

Editor-in-Chief; Editor-at-Large/Contributing Editor at Cheers Magazine

January 1, 2008 - December 31, 2014

Managed a 50-member board of top chain restaurant executives; moderated roundtables; supervised freelance writers and editorial team; increased ad revenue through value-added content; revitalized Beverage Conference; created/supervised social media campaigns; contributed features on restaurants, trends and wine programs; grew revenue and distribution.

Principal at Liza the Wine Chick Strategic Consulting

January 1, 2006 - Present

Founder and principal advising wine brands and marketers; cover trends and breaking news for national and international wine publications; facilitate meetings between wine producers and importers; develop targeted content and branding for wine technology, newspapers, retailers, and regions; teach courses; speak at industry events; organize large-scale educational wine events for corporations.

Vice President of Sales/Marketing at Vinum Wine Importing/Distributing

January 1, 2005 - December 31, 2005

Doubled the Washington sales force; opened Southern and Eastern Washington markets; expanded distribution to California, Nevada and Oregon; secured major off-premise listings and notable imports; generated press materials and managed media relations.

Senior/Managing Editor at Market Watch, M. Shanken Communications

January 1, 1998 - December 31, 2005

Built a trend-attuned, reader-targeted image; repositioned magazine for advertising competition; oversaw editorial quality and budget; led increases in advertising pages and managed annual editorial/art budget over $400,000; developed major features and guided staff through redesign.

Associate Editor at Supermarket News, Fairchild Publications

January 1, 1993 - December 31, 1998

Edited and contributed to editorial content; supported editors and production; contributed to industry coverage.