I create short-form video ads designed to earn attention quickly and communicate an offer clearly.
I run 15MOTION, combining creative strategy, direct-response thinking, AI-assisted production and human creative direction to produce paid-social video for Meta, TikTok, Instagram and YouTube.
My workflow covers the full creative process — research, angles, hooks, concepts, scripts, visual direction, AI video production, voiceover, editing, pacing, sound design, CTA and final quality review.
I focus on creating meaningfully different creative directions rather than simply producing cosmetic variations of the same ad.
I’m particularly interested in DTC, ecommerce and performance-focused brands looking for fresh short-form creative, paid tests and ongoing production partnerships.
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An in-house 15MOTION studio project demonstrating my approach to short-form paid-social creative.
I developed the project from creative direction through final production, including the concept, hooks, visual planning, AI-assisted video production, voiceover direction, editing, pacing, captions, sound design and final review.
The concept demonstrates how different opening hooks can lead into one clear advertising message — with particular focus on earning attention in the first seconds.
Created as a 15MOTION studio demonstration, not client work or a performance-results case study.
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