An in-house 15MOTION studio project demonstrating my approach to short-form paid-social creative.
I developed the project from creative direction through final production, including the concept, hooks, visual planning, AI-assisted video production, voiceover direction, editing, pacing, captions, sound design and final review.
The concept demonstrates how different opening hooks can lead into one clear advertising message — with particular focus on earning attention in the first seconds.
Created as a 15MOTION studio demonstration, not client work or a performance-results case study.
- Video Editor

