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Hi, I’m Will. I work with people who need content that actually does something — marketing leaders with too much on their plate, and small business owners who wear every hat including the one that says 'writer.' I have a background in performance — standup comedy and acting — which means I think about content the way a writer thinks about an audience: what makes them lean in, what makes them laugh, what makes them feel like someone finally gets it? That lens doesn't mean everything I write is funny. It means everything I write is written for a real person, not a persona. Clear. Direct. With a voice.…Hi, I’m Will. I work with people who need content that actually does something — marketing leaders with too much on their plate, and small business owners who wear every hat including the one that says 'writer.' I have a background in performance — standup comedy and acting — which means I think about content the way a writer thinks about an audience: what makes them lean in, what makes them laugh, what makes them feel like someone finally gets it? That lens doesn't mean everything I write is funny. It means everything I write is written for a real person, not a persona. Clear. Direct. With a voice.

Will Thomas

Marketing Consultant, Content Strategist, Content Creator, +4

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Hi, I’m Will. I work with people who need content that actually does something — marketing leaders with too much on their plate, and small business owners who wear every hat including the one that says 'writer.' I have a background in performance — standup comedy and acting — which means I think about content the way a writer thinks about an audience: what makes them lean in, what makes them laugh, what makes them feel like someone finally gets it? That lens doesn't mean everything I write is funny. It means everything I write is written for a real person, not a persona. Clear. Direct. With a voice.…Hi, I’m Will. I work with people who need content that actually does something — marketing leaders with too much on their plate, and small business owners who wear every hat including the one that says 'writer.' I have a background in performance — standup comedy and acting — which means I think about content the way a writer thinks about an audience: what makes them lean in, what makes them laugh, what makes them feel like someone finally gets it? That lens doesn't mean everything I write is funny. It means everything I write is written for a real person, not a persona. Clear. Direct. With a voice.

Available to hire

Hartford, United States

Hi, I’m Will. I work with people who need content that actually does something

— marketing leaders with too much on their plate, and small business owners who wear every hat including the one that says ‘writer.’

I have a background in performance — standup comedy and acting — which means I think about content the way a writer thinks about an audience: what makes them lean in, what makes them laugh, what makes them feel like someone finally gets it?

That lens doesn’t mean everything I write is funny.

It means everything I write is written for a real person, not a persona.

Clear. Direct. With a voice.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Strategist (Contractor) at FAT FREE

April 1, 2025 - Present

Senior strategic partner across multiple client accounts, providing digital guidance while coordinating cross-functional teams to deliver high-quality work on time and within budget. Responsibilities include managing multiple concurrent digital marketing engagements, contributing to project estimations, pitch decks, and client presentations; monitoring budgets and tracking time to ensure financial accountability; supporting website and email design updates across active campaigns; creating short-form video content from long-form webinars and presentations; and leading internal LinkedIn strategy and content development initiatives.

U.S. Affinity Marketing Manager at Marsh

May 1, 2022 - December 1, 2024

Owned digital marketing strategy and execution for the Franchise vertical within the Affinity division, partnering with leadership and cross-functional teams to support multiple client brands. Led planning and execution of integrated marketing campaigns across web, email, and content; wrote and oversaw original content including email campaigns, articles, and website copy; reviewed campaign and website analytics to assess performance and recommend optimizations; conceptualized, directed, shot, and edited video projects to support digital initiatives.

Associate Director, Project Management at Digitas North America

December 1, 2021 - April 1, 2022

Led large-scale digital projects for enterprise clients, managing complex scopes, budgets, and cross-disciplinary teams. Managed project budgets exceeding $1M; partnered with senior leadership to staff and plan complex digital engagements; guided cross-functional teams toward successful delivery of dynamic digital experiences; led client discussions to align on goals, scope, timelines, and project status.

Digital Marketing Project Leader at Adams & Knight

March 1, 2017 - December 1, 2021

Senior agency lead managing digital marketing initiatives for clients across financial services, healthcare, higher education, and government. Led multiple high-visibility digital marketing projects from strategy through execution; delivered award-winning work, including: an award-winning website (slamcoll.com), three of the top ten digital marketing campaigns of 2020 for a Fortune 500 client, and two TELLY Award-winning digital marketing campaigns for a Fortune 500 client. Collaborated closely with designers, copywriters, UX professionals, and developers; owned email execution and performance reporting across multiple campaigns; prepared financial estimates, project plans, and resource allocations to ensure on-time, on-budget delivery; led internal cross-functional initiatives focused on improving agency efficiency.

Digital Account Supervisor at Mitchell

May 1, 2016 - February 1, 2017

Provided day-to-day account leadership and strategic guidance for digital and social campaigns. Partnered with internal and external teams to plan, execute, and measure social acquisition campaigns; built strong relationships with third-party partners and influencers.

Digital Communications Manager at The Hartford Insurance Group

August 1, 2015 - April 1, 2016

Led internal digital communications initiatives and performance tracking for enterprise intranet platforms. Developed and maintained internal websites; owned analytics and reporting for enterprise-wide intranet usage; advised internal teams on effective digital communication strategies.

Digital Marketing Manager, Aetna International at Aetna

May 1, 2014 - March 1, 2015

Managed all digital marketing assets for Aetna International including website, social, email campaigns, and the intranet. Collaborated cross-functionally with marketing peers, vendors, and key stakeholders on content strategy execution; guided development of digital campaigns, tracking, and reviewing analytic data to identify trends and recommend future improvements; ensured Aetna International websites were configured and developed according to Digital Guidelines.

Communication Manager, Internal Communications at Aetna

February 1, 2011 - May 1, 2014

Managed daily production and tracked performance metrics of enterprise-wide intranet site. Provided strategic counsel to stakeholders and developed electronic solutions that raised awareness for internal communications initiatives. Served as an internal consultant for an enterprise-wide HR project aimed at revamping a major online communication vehicle; served as a major stakeholder in a pilot program for an internal social media platform.