I’m an Art Director and Senior Designer with 15+ years of experience at the intersection of brand, product, and experience design. I lead cross-functional teams to translate strategic vision into cohesive brand touchpoints across identity, digital products, and physical experiences. I specialize in 360° branding initiatives that unify logo, typography, color, packaging, environmental design, and web/mobile interfaces. I blend typography, layout, motion, interaction, and UX strategy to deliver experiences that are visually striking and functionally seamless.…

Robert Jordan

I’m an Art Director and Senior Designer with 15+ years of experience at the intersection of brand, product, and experience design. I lead cross-functional teams to translate strategic vision into cohesive brand touchpoints across identity, digital products, and physical experiences. I specialize in 360° branding initiatives that unify logo, typography, color, packaging, environmental design, and web/mobile interfaces. I blend typography, layout, motion, interaction, and UX strategy to deliver experiences that are visually striking and functionally seamless.…

Available to hire

I’m an Art Director and Senior Designer with 15+ years of experience at the intersection of brand, product, and experience design. I lead cross-functional teams to translate strategic vision into cohesive brand touchpoints across identity, digital products, and physical experiences.

I specialize in 360° branding initiatives that unify logo, typography, color, packaging, environmental design, and web/mobile interfaces. I blend typography, layout, motion, interaction, and UX strategy to deliver experiences that are visually striking and functionally seamless.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Founder / Creative Direction at FACTORY 808 DESIGNS, independent design company
January 1, 2014 - Present
Built a design company to directly engage with diverse clients across hospitality, fashion, technology and sports; oversaw cross-functional teams of 50+ including creatives, contractors, vendors, and artists. Led end-to-end design execution by defining brand strategy and delivering branding, products, packaging and messaging to achieve client objectives; engaged 50+ clients over 10 years. Developed branding and produced 100+ digital and print assets for the NFL’s inaugural game in Mexico City. Designed and oversaw manufacturing of bags and accessories for up to 500,000 units sold at Walmart. Created all graphics and illustrations for 2,000 Blue Bikes in New Orleans for Blue Cross Blue Shield partnership.
Art Direction / Brand Designer at Boston Yacht
January 1, 2018 - Present
Implemented a new brand strategy for a 75-year-old yacht sales company with global visibility; designed the logo, refined visual language, and determined graphic style for print and digital materials. Built a comprehensive graphics and media library, collaborated with developers on website brand consistency (30k monthly visitors), and designed tradeshow materials and on-dock experiences at major boat shows. Created digital marketing materials including social content and email campaigns.
Art Direction / Brand Designer at Haz y Hill Farm
January 1, 2017 - Present
Developed, created, and managed the brand vision from conception through completion for a legal cannabis producer; oversaw asset creation, packaging supply chain, merchandise, and retail store development. Hand-drew original artwork and prepared production files; ensured digital and print marketing materials met local, state, and FDA regulations; sourced vendors and managed supply chain to budgets and timelines. Guided child-resistant packaging and legal requirements for cannabis products; concept and design for multiple retail locations including displays and construction oversight; overall design of a licensed retail farm dispensary with substantial annual sales.
Art Direction / Designer at Emporium Design
January 1, 2020 - October 24, 2025
Collaborated with executives from diverse industries to conceptualize designs for architectural spaces; factored in concept, user experience, and workflow while integrating brand strategy into interior and exterior environments; produced collateral and worked with vendors to produce signage, artwork, wallpaper, and digital assets; concepted interiors for New York City restaurants ranging from pop-ups to 4,000 sq ft spaces.
Art Direction / Designer at Yahoo
January 1, 2017 - Present
Engaged with C-Suite professionals including the CEO; executed comprehensive internal projects for new digital products preloaded on Verizon phones; created UX/UI mock-ups for digital product concepts and development; handled highly confidential material.
Art Direction / Designer at NFL
January 1, 2017 - Present
Retained by the NFL to develop branding for the inaugural game in Mexico City; created a comprehensive design campaign for surface designs, broadcast graphics, website content, and environmental graphics. Assets were broadcast globally and supported the league’s international brand push; produced city-wide Fan Fest campaign and assets for 100+ vendors worldwide.
Senior Graphic Designer at Kenneth Cole
January 1, 2014 - October 24, 2025
Created a new brand identity and logo for the Kenneth Cole brand; executed special projects for the founder; produced assets for charitable campaigns (amfAR, Hurricane Sandy Relief, equality initiatives); handcrafted designs and custom products for New York Fashion Week; generated men's and women's graphics and textile designs for Kenneth Cole and Reaction lines.
Graphic Designer at A/X Armani Exchange
January 1, 2011 - October 24, 2025
Integrated corporate identity with forward-thinking design trends for men's and women's graphics; provided technical prototypes to ensure quality; liaised with international manufacturers and production teams; built expansive graphics libraries and updated data sheets for seasonal artwork.
Graphic Designer (Contract) at Nike
January 1, 2011 - October 24, 2025
Contract graphic designer contributing to brand and product graphics; collaborated with design and marketing teams.
Product Designer & Graphic Designer at The Betesh Group
January 1, 2010 - October 24, 2025
Product and graphic design for consumer products; contributed to branding and product presentation.
Production Assistant at Maine Island Furniture
January 1, 2006 - October 24, 2025
Production support and assistance in furniture manufacturing and design.
Founder / Art Director at FACTORY 808 DESIGNS
January 1, 2014 - November 10, 2025
Lead a multidisciplinary studio delivering integrated brand and digital experiences for lifestyle, sports, and tech clients. Directed end-to-end 360° branding projects, creating cohesive systems across logo, typography, color, packaging, environmental design, web, and mobile interfaces. Designed responsive web and app experiences aligned with broader brand strategy, ensuring consistency across every consumer touchpoint. Managed creative teams and external vendors to deliver campaigns, experiential events, and product launches. Partnered with NFL, Yahoo, Pepsi, Blue Cross Blue Shield, and Walmart, integrating brand storytelling into product experiences, packaging, and live events. Developed interactive prototypes, motion assets, and immersive digital experiences to strengthen brand engagement across multiple platforms. Oversaw brand evolution strategies, ensuring legacy brands were modernized without losing their core identity.
Art Director / Product Designer at Boston Yacht
October 1, 2025 - October 1, 2025
Spearheaded a full brand revitalization, integrating digital, environmental, and product design into a unified visual language. Created a modular, responsive website and mobile experiences reflecting the brand’s heritage while modernizing its digital presence. Designed environmental graphics, event materials, and promotional assets for boat shows and retail spaces. Developed social media strategies, ensuring consistent brand storytelling across Instagram, Facebook, and LinkedIn. Integrated website and inventory systems with yacht sale aggregators to streamline listings and improve digital sales channels. Collaborated with marketing, operations, and development teams to ensure cohesive execution across channels.
Art Director / Brand Designer at HAZY HILL FARM
June 1, 2025 - June 1, 2025
Directed the creation of a full 360° brand ecosystem, including packaging, website, e-commerce, social campaigns, and comprehensive in-store experiences, ensuring cohesive brand presence across all touchpoints. Designed the retail environment, environmental graphics, signage, and product displays, integrating physical space with the brand. Applied UX principles to digital interfaces while maintaining brand consistency across both physical and digital platforms. Developed scalable design systems, templates, and assets to support seasonal campaigns, retail partnerships, and multi-channel marketing initiatives.
Art Direction / Designer at Emporium Design
December 1, 2020 - December 1, 2020
Developed digital and physical brand experiences for hospitality, retail, and lifestyle clients. Crafted environmental, web, and print assets that translated brand narratives into immersive experiences. Worked closely with architects, developers, and marketing teams to ensure consistent visual and experiential quality across channels.
Art Direction / Designer at YAHOO
December 1, 2017 - December 1, 2017
Engaged with C-Suite professionals including the CEO and executed comprehensive special projects. Focused efforts on internal initiatives for new innovative digital products subsequently preloaded on Verizon phones. Demonstrated ability to create and handle highly confidential material. Created UX/UI mock-ups for digital product concepts and development.
Art Direction / Designer at NFL
December 1, 2017 - December 1, 2017
Retained by the NFL to develop branding for the inaugural game in Mexico City. Created surface designs, broadcast graphics, website content, and environmental graphics. Assets were broadcast globally and became representative of the league's international push; produced city-wide campaign assets for a city of 9 million people; delivered key art and assets for 100+ digital and print vendors worldwide.
Senior Graphic Designer at Kenneth Cole
January 1, 2014 - January 1, 2014
Led high-profile campaigns and digital experiences for global fashion audiences.
Graphic Designer (Contract) at Nike
January 1, 2011 - January 1, 2011
Contributed graphic design expertise to brand initiatives during contract period.
Product Designer & Graphic Designer at The Betesh Group
January 1, 2010 - January 1, 2010
Led product design and graphic design for lifestyle and retail campaigns, delivering cohesive brand visuals.

Education

Bachelor of Fine Arts - Graphic Design at Maine College of Art
January 1, 2000 - December 31, 2002
Maine Summer Institute in Graphic Design at Maine College of Art
January 1, 2001 - December 31, 2002
Non-degree program at Hartwick College
January 1, 1998 - December 31, 1999
Bachelor of Fine Arts - Graphic Design at Maine College of Art
January 1, 2000 - January 1, 2002
Maine Summer Institute in Graphic Design at Maine College of Art
January 1, 2001 - January 1, 2002
Coursework at Hartwick College
January 1, 1998 - January 1, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Media & Entertainment, Travel & Hospitality, Professional Services, Consumer Goods, Manufacturing

Skills

Experience Level