Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I help Finance, Healthcare, and DTC brands across the UAE and USA grow through performance-driven Meta and Google Ads campaigns. With 4+ years of hands-on experience, I’ve generated hundreds of leads and achieved up to 10x ROAS for finance clients while driving ecommerce sales for DTC brands. I build ad systems that scale, not just campaigns that run. I bring a performance-first mindset to every brand I work with, from audience research and creative testing to budget pacing and clear reporting so stakeholders understand what’s working and why.…I help Finance, Healthcare, and DTC brands across the UAE and USA grow through performance-driven Meta and Google Ads campaigns. With 4+ years of hands-on experience, I’ve generated hundreds of leads and achieved up to 10x ROAS for finance clients while driving ecommerce sales for DTC brands. I build ad systems that scale, not just campaigns that run. I bring a performance-first mindset to every brand I work with, from audience research and creative testing to budget pacing and clear reporting so stakeholders understand what’s working and why.

Abubakar Rubani

Digital Marketer, PPC Manager, Social Media Manager, +2





I help Finance, Healthcare, and DTC brands across the UAE and USA grow through performance-driven Meta and Google Ads campaigns. With 4+ years of hands-on experience, I’ve generated hundreds of leads and achieved up to 10x ROAS for finance clients while driving ecommerce sales for DTC brands. I build ad systems that scale, not just campaigns that run. I bring a performance-first mindset to every brand I work with, from audience research and creative testing to budget pacing and clear reporting so stakeholders understand what’s working and why.…I help Finance, Healthcare, and DTC brands across the UAE and USA grow through performance-driven Meta and Google Ads campaigns. With 4+ years of hands-on experience, I’ve generated hundreds of leads and achieved up to 10x ROAS for finance clients while driving ecommerce sales for DTC brands. I build ad systems that scale, not just campaigns that run. I bring a performance-first mindset to every brand I work with, from audience research and creative testing to budget pacing and clear reporting so stakeholders understand what’s working and why.

Available to hire

I help Finance, Healthcare, and DTC brands across the UAE and USA grow through performance-driven Meta and Google Ads campaigns. With 4+ years of hands-on experience, I’ve generated hundreds of leads and achieved up to 10x ROAS for finance clients while driving ecommerce sales for DTC brands.

I build ad systems that scale, not just campaigns that run. I bring a performance-first mindset to every brand I work with, from audience research and creative testing to budget pacing and clear reporting so stakeholders understand what’s working and why.

Skills

Google Ads

Facebook Ads

Copywriting

Experience Level

Google Ads

Expert

Facebook Ads

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

Facebook Ads Manager at Digital Upgraders LLC

January 1, 2025 - April 1, 2026

Managed Meta and Google Ads campaigns for ecommerce brands in the UAE and USA, focusing on driving actual sales. Helped multiple DTC brands grow online revenue through targeted campaigns around best-performing products. Worked closely with clients to understand offers and audiences before touching the ads manager. Tested creatives and angles, cut underperforming approaches, and doubled down on what worked, keeping CPLs low and sales strong. Managed budget pacing and weekly scaling to allocate spend to top-performing assets. Provided clear reporting to clients about what was working and what needed fixing.

Meta Ads Expert at Expert Accounting & Finance

March 1, 2023 - December 1, 2025

Planned, launched, and managed all Meta advertising campaigns for a finance brand over nearly 3 years, including audience research, creative development, daily optimization, and performance reporting. Achieved a 10x ROAS across multiple campaigns by building data-driven strategies for financial services audiences. Generated hundreds of high-quality leads per month through targeted ad creatives and landing page messaging, delivering strong lead-to-client conversion. Designed and launched a multi-stage retargeting system to re-engage warm audiences and reduce cost per lead while keeping the pipeline full. Wrote finance-compliant ad copy balancing regulatory requirements with persuasive messaging. Monitored performance daily and reallocated spend to top-performing ad sets to protect ROAS.

Content Researcher at Infinity Media

November 1, 2022 - November 1, 2023

Researched content angles and audience interests for Facebook Pages across different niches. Wrote copy for organic and paid social content, learning what makes people stop and read. Supported the paid team with competitive research and messaging trends across markets.

Copywriter at PNY Trainings

June 1, 2022 - October 1, 2022

Wrote ads, emails, and promotional content for training programs, laying the foundations of persuasive copy and audience-specific messaging. Gained early exposure to what makes people click, sign up, and buy, shaping approach to campaigns.