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Hi, I'm Farida Zahran, a Montreal-based marketing professional specializing in digital marketing, media strategy, and creative campaigns for the music and entertainment industry. I thrive at the intersection of data-driven decision making and storytelling, building strategies that accelerate audience growth for major labels and emerging artists. Over the past years I've led campaigns across social media and music streaming platforms, collaborated with creative teams to optimize workflows, and driven revenue through measurable optimization. I'm passionate about turning insights into action and collaborating with cross-functional teams to achieve ambitious objectives.…Hi, I'm Farida Zahran, a Montreal-based marketing professional specializing in digital marketing, media strategy, and creative campaigns for the music and entertainment industry. I thrive at the intersection of data-driven decision making and storytelling, building strategies that accelerate audience growth for major labels and emerging artists. Over the past years I've led campaigns across social media and music streaming platforms, collaborated with creative teams to optimize workflows, and driven revenue through measurable optimization. I'm passionate about turning insights into action and collaborating with cross-functional teams to achieve ambitious objectives.

Farida Zahran

PRO

Growth Marketer, Marketing Strategist, Digital Marketer, +7

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Hi, I'm Farida Zahran, a Montreal-based marketing professional specializing in digital marketing, media strategy, and creative campaigns for the music and entertainment industry. I thrive at the intersection of data-driven decision making and storytelling, building strategies that accelerate audience growth for major labels and emerging artists. Over the past years I've led campaigns across social media and music streaming platforms, collaborated with creative teams to optimize workflows, and driven revenue through measurable optimization. I'm passionate about turning insights into action and collaborating with cross-functional teams to achieve ambitious objectives.…Hi, I'm Farida Zahran, a Montreal-based marketing professional specializing in digital marketing, media strategy, and creative campaigns for the music and entertainment industry. I thrive at the intersection of data-driven decision making and storytelling, building strategies that accelerate audience growth for major labels and emerging artists. Over the past years I've led campaigns across social media and music streaming platforms, collaborated with creative teams to optimize workflows, and driven revenue through measurable optimization. I'm passionate about turning insights into action and collaborating with cross-functional teams to achieve ambitious objectives.

Available to hire

Montreal, Canada

Hi, I’m Farida Zahran, a Montreal-based marketing professional specializing in digital marketing, media strategy, and creative campaigns for the music and entertainment industry. I thrive at the intersection of data-driven decision making and storytelling, building strategies that accelerate audience growth for major labels and emerging artists.

Over the past years I’ve led campaigns across social media and music streaming platforms, collaborated with creative teams to optimize workflows, and driven revenue through measurable optimization. I’m passionate about turning insights into action and collaborating with cross-functional teams to achieve ambitious objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

French

Advanced

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Ad Operations Team Coordinator at Wavo

January 1, 2023 - October 20, 2025

Developed and executed media strategy for the market research industry. Monitored the performance of advertising campaigns and led data-driven recommendations for optimizations. Collaborated with the creative teams to develop ads that align with objectives.

Senior Media Buyer at Potloc

January 1, 2024 - October 20, 2025

Executed and optimized campaigns for major record labels (Warner Music Group, Sony Music Entertainment, Universal Music Group). Managed campaigns across social media channels and music streaming platforms. Led internal marketing campaigns and coordinated with cross-functional teams.

Operations Analyst - Specialist at Wavo

June 30, 2022 - October 20, 2025

Provided analytics and operational support to optimize ad campaigns, collaborated with teams to improve processes, and contributed to data-driven decision making for campaign performance.

Growth Marketing Consultant at Signifly

September 1, 2024 - Present

Developed and executed media strategies for market research clients, monitored performance of campaigns, and delivered data-driven optimization recommendations. Collaborated with creative teams to align creatives with business objectives.

Ad Operations Analyst - Specialist at Wavo

July 1, 2020 - June 1, 2022

Supported ad operations across campaigns, trafficking, optimization, and performance reporting. Analyzed data to identify optimization opportunities and collaborated with sales and creative teams to align campaigns with client objectives.

Operations Team Coordinator at Wavo

June 1, 2022 - January 1, 2023

Developed and executed media strategy for market research campaigns, monitored advertising performance, and provided data-driven recommendations for optimization. Collaborated with creative teams to improve workflows and scale efficiency.

Senior Media Buyer at Potloc

January 1, 2023 - January 1, 2024

Executed and optimized music industry campaigns for major labels including Warner Music Group, Sony Music Entertainment and Universal Music Group. Managed paid media across social channels and music streaming platforms; led internal Wavo B2B marketing campaigns and collaborated with creative teams to deliver aligned results.