As a seasoned Digital Marketing Specialist with over three years of industry experience, I bring a wealth of knowledge in crafting effective digital marketing strategies that resonate with target audiences. My expertise lies in developing and executing dynamic online marketing campaigns that not only drive traffic and generate leads but also significantly enhance brand visibility. With a solid history of delivering measurable outcomes, I am adept at leveraging a multitude of digital channels, including social media, email marketing, SEO, and PPC, to achieve exceptional results. Committed to professional growth, I continuously immerse myself in the latest trends and technologies, ensuring my skills remain at the forefront of the ever-evolving digital marketing landscape.…

ABIAS NDAMBAKUWA

As a seasoned Digital Marketing Specialist with over three years of industry experience, I bring a wealth of knowledge in crafting effective digital marketing strategies that resonate with target audiences. My expertise lies in developing and executing dynamic online marketing campaigns that not only drive traffic and generate leads but also significantly enhance brand visibility. With a solid history of delivering measurable outcomes, I am adept at leveraging a multitude of digital channels, including social media, email marketing, SEO, and PPC, to achieve exceptional results. Committed to professional growth, I continuously immerse myself in the latest trends and technologies, ensuring my skills remain at the forefront of the ever-evolving digital marketing landscape.…

Available to hire

As a seasoned Digital Marketing Specialist with over three years of industry experience, I bring a wealth of knowledge in crafting effective digital marketing strategies that resonate with target audiences. My expertise lies in developing and executing dynamic online marketing campaigns that not only drive traffic and generate leads but also significantly enhance brand visibility.

With a solid history of delivering measurable outcomes, I am adept at leveraging a multitude of digital channels, including social media, email marketing, SEO, and PPC, to achieve exceptional results. Committed to professional growth, I continuously immerse myself in the latest trends and technologies, ensuring my skills remain at the forefront of the ever-evolving digital marketing landscape.

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Work Experience

Freelance Digital Marketer at Self-Employed (Kroonstad)
January 1, 2023 - Present
Crafted and implemented dynamic social media strategies, elevating brand visibility across multi-channel platforms. Managed and refined PPC campaigns with a focus on ad copy improvements, cost-efficiency, and keyword research. Maintained cohesive brand messaging across all social media accounts. Produced in-depth performance analytics, delivering strategic insights for digital campaign optimization. Amplified monthly organic website traffic by 30% via targeted inbound marketing, including content creation and social engagement. Analyzed conversion rates to optimize pages and products, focusing on marketing efforts for maximum impact. Fostered lively and engaging social media interactions to bolster audience engagement.
Digital Marketing Analyst at International Institute of Digital Marketing
January 1, 2021 - December 31, 2022
Leveraged market research to decode consumer behavior and industry trends, enhancing targeted marketing efforts for digital campaigns. Mined insights from web analytics, social media engagement, and ad campaign performance data to inform strategy. Crafted and executed impactful digital marketing strategies, elevating brand presence, customer interaction, and conversion metrics. Continuously monitored and fine-tuned digital campaigns, ensuring objectives were met and ROI maximized. Fostered cross-functional collaboration with creatives and tech teams, ensuring unified brand messaging and seamless user experiences. Synthesized complex data into compelling reports and presentations to drive strategic decisions among stakeholders. Managed CMS and social media platforms, ensuring content remained fresh and relevant to audience interests. Analyzed web traffic patterns to identify high-engagement areas for strategic focus. Boosted organic search ranking through dedicated SEO initiatives.
Marketing Lecturer at DAM Technical College
January 1, 2018 - August 1, 2020
Developed innovative course content and educational resources for marketing subjects, ensuring alignment with industry trends and academic rigor. Assessed student work comprehensively to maintain high academic standards and provide constructive feedback. Designed and executed fair and detailed examination processes, contributing to the integrity of academic evaluations. Enhanced departmental efficiency by streamlining administrative tasks, showcasing strong organizational capabilities. Offered personalized mentoring to students, fostering their academic and personal growth within the marketing field. Led dynamic classroom discussions to promote critical thinking and active learning among students. Employed contemporary teaching techniques to engage students and equip them with marketing career-ready skills. Orchestrated structured academic programs that boosted learning outcomes and elevated student performance metrics. Crafted comprehensive course materials and interactive activities
Social Media Marketing Manager at Inspire Africa Connect
April 1, 2022 - August 31, 2022
Developed and implemented comprehensive social media marketing strategies across Facebook, Instagram, Twitter, and LinkedIn. Produced engaging multimedia content to captivate target audiences and enhance brand visibility. Managed brand reputation by promptly addressing comments and messages, ensuring positive user experiences. Diligently monitored social media metrics to evaluate campaign performance and optimize for maximum ROI. Fostered audience growth and engagement by leveraging platform-specific features and trends.
Marketing Survey Assistant at ExecuTrac Retail Information Solutions
January 1, 2014 - December 31, 2015
Spearheaded data collection initiatives to gauge consumer needs and demand, enhancing market understanding. Crafted targeted surveys and polls, capturing critical client preferences to inform business strategies. Transformed complex statistics into actionable insights through data-driven reporting.

Education

MCom Marketing Management (Pending) at University of South Africa
January 11, 2030 - December 30, 2025
Marketing in a Digital World at University of Illinois Urbana-Champaign
January 1, 2021 - December 31, 2022
Data Analytics in Practice at University of Illinois Urbana-Champaign
January 1, 2021 - December 31, 2022
Digital Marketing Capstone at University of Illinois Urbana-Champaign
January 1, 2021 - December 31, 2022
Digital Media & Marketing Strategies at University of Illinois Urbana-Champaign
January 1, 2021 - December 31, 2022
Digital Analytics in Theory at University of Illinois Urbana-Champaign
January 1, 2021 - December 31, 2022

Qualifications

Licensed Content Marketing Master
January 1, 2021 - December 31, 2022
Licensed Digital Marketing Master
January 1, 2021 - December 31, 2022
Licensed Marketing Strategy Master
January 1, 2021 - December 31, 2022
Licensed Paid Marketing Master
January 1, 2021 - December 31, 2022
Course: Marketing in a Digital World
January 1, 2021 - December 31, 2022
Data Analytics in Practice
January 1, 2021 - December 31, 2022
Digital Marketing Capstone
January 1, 2021 - December 31, 2022
Digital Media & Marketing Strategies
January 1, 2021 - December 31, 2022
Digital Analytics in Theory
January 1, 2021 - December 31, 2022

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail
    paper DIGITAL MARKETING PORTFOLIO
    Socialmediaguru paidads specialist Graphicdesigner…

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