Social Media Management, Marketing and Administration - Dr Bec

Project: Supporting a psychology and wellness brand with content strategy and copy designed to make complex topics feel clear, relatable and engaging.
Scope: Strategic content direction, copywriting, educational storytelling, creative ideation and audience engagement across Instagram and Facebook.
Outcome: increased percentage of views generated through Reels, over 5,000 accounts reached, increase in overall reach, increase in profile activity and increase in external link clicks.