I’m a South Africa-based Creative Director, Film Director and Producer with experience across commercials, branded content, music, documentary and digital storytelling. I’ve directed campaigns for brands including Standard Bank, Nedbank, Telkom, PEP, Colgate, Mobicred and Strongbow, working across concept development, storytelling, performance direction and production. I also bring a strong creative strategy and research background, with experience developing concepts, writing scripts, conducting interviews, shaping narratives and supporting projects from initial idea through production and post. My work spans both agency and production environments, and I’m particularly interested in projects that combine sharp ideas, strong visual storytelling and culturally relevant human insight.

Ayanda Duma

I’m a South Africa-based Creative Director, Film Director and Producer with experience across commercials, branded content, music, documentary and digital storytelling. I’ve directed campaigns for brands including Standard Bank, Nedbank, Telkom, PEP, Colgate, Mobicred and Strongbow, working across concept development, storytelling, performance direction and production. I also bring a strong creative strategy and research background, with experience developing concepts, writing scripts, conducting interviews, shaping narratives and supporting projects from initial idea through production and post. My work spans both agency and production environments, and I’m particularly interested in projects that combine sharp ideas, strong visual storytelling and culturally relevant human insight.

Available to hire

I’m a South Africa-based Creative Director, Film Director and Producer with experience across commercials, branded content, music, documentary and digital storytelling. I’ve directed campaigns for brands including Standard Bank, Nedbank, Telkom, PEP, Colgate, Mobicred and Strongbow, working across concept development, storytelling, performance direction and production.

I also bring a strong creative strategy and research background, with experience developing concepts, writing scripts, conducting interviews, shaping narratives and supporting projects from initial idea through production and post. My work spans both agency and production environments, and I’m particularly interested in projects that combine sharp ideas, strong visual storytelling and culturally relevant human insight.

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Work Experience

Director at Robot | Mortimer Harvey
July 1, 2026 - Present
Director at Robot | FCB (listed)
January 1, 2026 - Present
Director at Robot | Brand Right
November 1, 2025 - Present
Director at Robot | Meow Meow Woof
May 1, 2025 - Present
Director at Rob ot | Black Swan
October 1, 2024 - March 1, 2026
Director at Robot | McCann Johannesburg
September 1, 2024 - Present
Director at Robot | Mobicred
July 1, 2024 - Present
Director
March 1, 2024 - Present
Director at Rob ot | Hogarth
July 1, 2023 - Present
Director at March 2023–
March 1, 2023 - Present
Showmax Content Contributor & Interviewer at Idea Candy / Showmax
February 1, 2023 - Present
Contributor (Human Stories) at BBC / Hulu (listed)
January 1, 2023 - Present
Director at Robot | M&C Saatchi G̀ ` group
August 1, 2022 - March 1, 2023
Director at Robot | McCann Johannesburg
September 1, 2021 - Present
Assistant Media Director / Assistant Media Director (listed) at Joe Public
January 1, 2021 - March 1, 2021
Director at Sockeye
December 1, 2020 - Present
Extras Assistant Co-ordinator at Film Afrika / Hello FCB (listed)
October 1, 2020 - November 1, 2020
Extras Assistant Co-ordinator at Film Afrika / Hello FCB / Western Cape Government (listed)
January 1, 2020 - March 1, 2020
Researcher & Director’s Assistant at Giant Films / Ogilvy & Mather
January 1, 2020 - March 1, 2021
Creative Researcher (In-house) at Gold / Asa / Terre (listed)
January 1, 2020 - January 1, 2021
Director’s Assistant (to Sam Coleman) at Giant Films
September 1, 2019 - Present
Director at WhatIf TheWorld Gallery
August 1, 2019 - Present
Researcher / In-house Creative Researcher at Giant Films / Studio (listed) / True Music Studios & Ballantines Whiskey
May 1, 2019 - October 1, 2019
Director’s Assistant (to Ian Gabriel) at Pro Helvetia Johannesburg / Mushroom Hour
May 1, 2019 - Present
Director at Giant Films
September 1, 2018 - Present
Administrative Intern at Young Kultu r / Neo Denken Berlin
May 1, 2018 - May 31, 2018
1st Assistant Director & Gaffer at WhatIf TheWorld / Hyde Park Entertainment
March 1, 2018 - March 31, 2018

Education

Film & TV production (degree) at Stirling High School, East London / INBA Film & Television Production (listed)
January 1, 2012 - January 1, 2012
Bachelor’s degree (Film & TV production) at INBA Film & Television Production
January 1, 2012 - March 1, 2019

Qualifications

Director’s Award for Horizon
February 1, 2018 - February 1, 2018
Emerging Creative Talent Category
April 1, 2019 - April 1, 2019
Graduation
March 1, 2019 - March 1, 2019
Director’s Award (City Varsity Cape Town) / City Varsity
April 1, 2017 - April 1, 2018
Matric (Entrance to bachelor’s degree)
January 1, 2012 - January 1, 2012

Industry Experience

Media & Entertainment, Education, Other