Strongbow: ‘Never Stop Playing’ Campaign, 2025 Commercial Advertising

“Starting the year with this freshly released campaign for Strongbow, directed by the enigmatic and extremely talented, @ayanda_duma_ 🔥
Bringing playful energy and liquid storytelling to Strongbow’s ‘Never Stop Playing’. Shot in Jozi with a nimble and wonderful team” - Strongbow Client

This piece was an incredibly exciting one, as we got to really merge online, VFX and AI into something that feels exciting, technical, and fresh. The brief was to launch Golden Apple, Red Berry & Dry Ice as the new Summer flavours and to have fun with the ideation and get playful with the creative.

The result is an energetic, effervescent piece that tells the story of the sipping squad & the flavours they exist within in a way that feels exciting, world-bending, yet cohesive.