I am a Senior UX Researcher and Service Designer with over 13 years’ experience helping organisations design products and services. I’ve led end-to-end research across complex sectors—from health and government to data-driven and systems-focused programs—shaping real-world products. I bring extensive experience running discovery and delivery research, usability testing and co-creation in agile, cross-functional teams, collaborating with designers, business and enterprise architects and product leads to ensure solutions genuinely meet user and business needs.
Currently, I’m running an educational LinkedIn series on AI ethics for researchers and designers, sharing practical tips for responsible and inclusive AI adoption. I’m passionate about using research to bridge user insights and emerging technology—helping teams design products that are not just intelligent, but meaningful and ethical.
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