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Strategic Marketing Leader with 15+ years’ experience driving digital transformation, brand growth, and ROI across B2B and B2C sectors. Proven track record in scaling audiences, reducing costs, and delivering measurable results through data-driven strategies. Skilled in team leadership, multi-channel campaigns, and leveraging technology to enhance customer engagement and retention. Core Skills & Expertise Digital Marketing Strategy & Execution | Brand Development & Positioning | SEO/SEM & Google Ads/Analytics | Social Media Growth & Engagement | E-Commerce Optimisation & CRO | Content Marketing & Email Campaigns | CRM/CMS Management (WordPress, Kentico, SAP, MailChimp) | Data Analysis & ROI Reporting | Leadership, Training & Project Management…Strategic Marketing Leader with 15+ years’ experience driving digital transformation, brand growth, and ROI across B2B and B2C sectors. Proven track record in scaling audiences, reducing costs, and delivering measurable results through data-driven strategies. Skilled in team leadership, multi-channel campaigns, and leveraging technology to enhance customer engagement and retention. Core Skills & Expertise Digital Marketing Strategy & Execution | Brand Development & Positioning | SEO/SEM & Google Ads/Analytics | Social Media Growth & Engagement | E-Commerce Optimisation & CRO | Content Marketing & Email Campaigns | CRM/CMS Management (WordPress, Kentico, SAP, MailChimp) | Data Analysis & ROI Reporting | Leadership, Training & Project Management

AJCurran744002

Social Media Manager, Digital Marketer, Copywriter, +2

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Strategic Marketing Leader with 15+ years’ experience driving digital transformation, brand growth, and ROI across B2B and B2C sectors. Proven track record in scaling audiences, reducing costs, and delivering measurable results through data-driven strategies. Skilled in team leadership, multi-channel campaigns, and leveraging technology to enhance customer engagement and retention. Core Skills & Expertise Digital Marketing Strategy & Execution | Brand Development & Positioning | SEO/SEM & Google Ads/Analytics | Social Media Growth & Engagement | E-Commerce Optimisation & CRO | Content Marketing & Email Campaigns | CRM/CMS Management (WordPress, Kentico, SAP, MailChimp) | Data Analysis & ROI Reporting | Leadership, Training & Project Management…Strategic Marketing Leader with 15+ years’ experience driving digital transformation, brand growth, and ROI across B2B and B2C sectors. Proven track record in scaling audiences, reducing costs, and delivering measurable results through data-driven strategies. Skilled in team leadership, multi-channel campaigns, and leveraging technology to enhance customer engagement and retention. Core Skills & Expertise Digital Marketing Strategy & Execution | Brand Development & Positioning | SEO/SEM & Google Ads/Analytics | Social Media Growth & Engagement | E-Commerce Optimisation & CRO | Content Marketing & Email Campaigns | CRM/CMS Management (WordPress, Kentico, SAP, MailChimp) | Data Analysis & ROI Reporting | Leadership, Training & Project Management

Available to hire

Strategic Marketing Leader with 15+ years’ experience driving digital transformation, brand growth, and ROI across B2B and B2C sectors. Proven track record in scaling audiences, reducing costs, and delivering measurable results through data-driven strategies.

Skilled in team leadership, multi-channel campaigns, and leveraging technology to enhance customer engagement and retention.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager at SB Skills Solutions

January 27, 2025 - July 17, 2025

• Boosted monthly social media engagement by 900% while reducing ad spend. • Cut PPC costs while increasing lead quality and ROI. • Introduced integrated lead tracking from source to conversion. • Initiated company website rebuild to improve SEO performance.

Group Marketing and Social Media Manager at Brit European Transport

September 25, 2018 - October 24, 2024

• Grew social media following to 50k and annual reach from 1.5M to 6M with <£500 annual spend. • Managed Brit European’s 100-year celebration, including event design and major brand partnerships (Mercedes, JCB). • Oversaw creation of 4 websites, including e-commerce and multi-lingual platforms. • Implemented targeted Google Ads campaigns and landing page optimisation via Google Analytics. • Ran high-conversion B2B and B2C email campaigns • Oversaw creation of 4 websites, including e-commerce and multi-lingual platforms. • Implemented targeted Google Ads campaigns and landing page optimisation via Google Analytics. • Ran high-conversion B2B and B2C email campaigns using MailChimp.

Business Development Manager at Miles More Media **part of the Brit European Transport Group

October 1, 2018 - February 1, 2021

• Led development and launch of a mobile app, securing deals with Halfords and Kwik Fit. • Produced press releases, marketing content, and partner adverts. • Increased social engagement through analytics-driven posting strategies. • Cut annual website/app costs by £40k through supplier review.

E-Commerce and Marketing Manager at Oprema Limited

April 6, 2015 - June 22, 2017

• Raised database quality from 62% incomplete to 99.3% full integrity. • Increased marketing campaign open rates to 30.7% (industry avg. 16%). • Boosted web sales by 310% through UX-driven site restructuring. • Produced first multi-discipline brochure, covering 80% of costs via ad revenue.

Sales & Marketing at Various

September 1, 1998 - March 30, 2015

Various sales, marketing, and management roles (1998–2015) including E-Commerce Data Leader (EMEA), Internal Sales Team Manager, and Product Manager in the security and technology sectors. Responsibilities included data management, sales leadership, CRM development, and international client relationship management.