Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Gerry Alaby, a senior SEO Manager and AI-driven digital marketer with 10+ years optimizing search, local visibility, and paid media for health care, medical wellness, and aesthetic practices nationwide. I've led SEO and GEO strategy across 100+ websites and 49 medical practices, managing technical SEO, on-page and off-page optimization, Google Business Profiles, Google Ads, and reputation management in high-trust, regulated environments. I'm experienced with Generative Engine Optimization (GEO), E-E-A-T content architecture, entity-based SEO, GA4, Google Search Console, schema markup (JSON-LD), and AI-powered marketing tools—driving more qualified patients at lower acquisition costs.…I'm Gerry Alaby, a senior SEO Manager and AI-driven digital marketer with 10+ years optimizing search, local visibility, and paid media for health care, medical wellness, and aesthetic practices nationwide. I've led SEO and GEO strategy across 100+ websites and 49 medical practices, managing technical SEO, on-page and off-page optimization, Google Business Profiles, Google Ads, and reputation management in high-trust, regulated environments. I'm experienced with Generative Engine Optimization (GEO), E-E-A-T content architecture, entity-based SEO, GA4, Google Search Console, schema markup (JSON-LD), and AI-powered marketing tools—driving more qualified patients at lower acquisition costs.

Gerry Alaby

Digital Marketer, Marketing Strategist, Content Creator, +2





I'm Gerry Alaby, a senior SEO Manager and AI-driven digital marketer with 10+ years optimizing search, local visibility, and paid media for health care, medical wellness, and aesthetic practices nationwide. I've led SEO and GEO strategy across 100+ websites and 49 medical practices, managing technical SEO, on-page and off-page optimization, Google Business Profiles, Google Ads, and reputation management in high-trust, regulated environments. I'm experienced with Generative Engine Optimization (GEO), E-E-A-T content architecture, entity-based SEO, GA4, Google Search Console, schema markup (JSON-LD), and AI-powered marketing tools—driving more qualified patients at lower acquisition costs.…I'm Gerry Alaby, a senior SEO Manager and AI-driven digital marketer with 10+ years optimizing search, local visibility, and paid media for health care, medical wellness, and aesthetic practices nationwide. I've led SEO and GEO strategy across 100+ websites and 49 medical practices, managing technical SEO, on-page and off-page optimization, Google Business Profiles, Google Ads, and reputation management in high-trust, regulated environments. I'm experienced with Generative Engine Optimization (GEO), E-E-A-T content architecture, entity-based SEO, GA4, Google Search Console, schema markup (JSON-LD), and AI-powered marketing tools—driving more qualified patients at lower acquisition costs.

Available to hire

I’m Gerry Alaby, a senior SEO Manager and AI-driven digital marketer with 10+ years optimizing search, local visibility, and paid media for health care, medical wellness, and aesthetic practices nationwide.

I’ve led SEO and GEO strategy across 100+ websites and 49 medical practices, managing technical SEO, on-page and off-page optimization, Google Business Profiles, Google Ads, and reputation management in high-trust, regulated environments. I’m experienced with Generative Engine Optimization (GEO), E-E-A-T content architecture, entity-based SEO, GA4, Google Search Console, schema markup (JSON-LD), and AI-powered marketing tools—driving more qualified patients at lower acquisition costs.

Skills

Language

English

Fluent

Work Experience

SEO Specialist Team Leader at 24 DATA, Inc. / Envision Physician Services

May 1, 2019 - Present

Directed SEO strategy for a portfolio of 100+ healthcare and medical wellness websites; improved organic rankings, traffic, and qualified lead volume across nationwide multi-location groups. Managed Google Business Profiles for 49 medical practices and clinics; oversaw Google Ads PPC campaigns with Smart Bidding and Performance Max to reduce cost-per-lead while improving patient acquisition efficiency. Built topic authority using E-E-A-T content frameworks, entity-based internal linking, schema markup, and AI-assisted content quality reviews, positioning client sites for both traditional and LLM-era search visibility. Managed online reputation for 49 doctors and healthcare facilities using Reputation.com, boosting review volume and ratings. Mentored SEO team; produced detailed performance reports with insights and recommendations for clients and executive stakeholders.

Digital Marketing Manager at Senior Health Care Advisors

January 1, 2018 - December 31, 2018

Planned and executed full-funnel digital marketing campaigns targeting medical care leads, combining Bing/Yahoo PPC, retargeting, on-page/off-page SEO, and social media management. Implemented compliant digital strategies in coordination with the Compliance Department to maximize ROI in regulated health care advertising environments.

Off-Site SEO Specialist at JM Field Marketing

January 1, 2017 - April 30, 2017

Supported off-site SEO initiatives with link building, content syndication, and performance analysis for marketing campaigns.

SEO Account Consultant at Jupiter SEO Experts

August 1, 2015 - May 31, 2017

Managed SEO accounts across health, medical, and pharmacy niches, maintaining keyword ranking logs from campaign start through completion and delivering monthly analytics reports for 9 websites. Executed white-hat backlink strategies including web 2.0 content creation, blog outreach, and content marketing to grow organic authority in competitive niches.

Senior Director at Alaby Creative Media LLC

March 1, 2011 - November 30, 2013

Founded and operated a digital marketing agency delivering SEM, SEO, video production, and social bookmarking services—growing client websites using white-hat search strategies and targeted keyword research.