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I'm Gerry Alaby, a senior SEO Manager and AI-driven digital marketer with 10+ years optimizing search, local visibility, and paid media for health care, medical wellness, and aesthetic practices nationwide. I've led SEO and GEO strategy across 100+ websites and 49 medical practices, managing technical SEO, on-page and off-page optimization, Google Business Profiles, Google Ads, and reputation management in high-trust, regulated environments. I'm experienced with Generative Engine Optimization (GEO), E-E-A-T content architecture, entity-based SEO, GA4, Google Search Console, schema markup (JSON-LD), and AI-powered marketing tools—driving more qualified patients at lower acquisition costs.…I'm Gerry Alaby, a senior SEO Manager and AI-driven digital marketer with 10+ years optimizing search, local visibility, and paid media for health care, medical wellness, and aesthetic practices nationwide. I've led SEO and GEO strategy across 100+ websites and 49 medical practices, managing technical SEO, on-page and off-page optimization, Google Business Profiles, Google Ads, and reputation management in high-trust, regulated environments. I'm experienced with Generative Engine Optimization (GEO), E-E-A-T content architecture, entity-based SEO, GA4, Google Search Console, schema markup (JSON-LD), and AI-powered marketing tools—driving more qualified patients at lower acquisition costs.

Gerry Alaby

Digital Marketer, Marketing Strategist, Content Creator, +2

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I'm Gerry Alaby, a senior SEO Manager and AI-driven digital marketer with 10+ years optimizing search, local visibility, and paid media for health care, medical wellness, and aesthetic practices nationwide. I've led SEO and GEO strategy across 100+ websites and 49 medical practices, managing technical SEO, on-page and off-page optimization, Google Business Profiles, Google Ads, and reputation management in high-trust, regulated environments. I'm experienced with Generative Engine Optimization (GEO), E-E-A-T content architecture, entity-based SEO, GA4, Google Search Console, schema markup (JSON-LD), and AI-powered marketing tools—driving more qualified patients at lower acquisition costs.…I'm Gerry Alaby, a senior SEO Manager and AI-driven digital marketer with 10+ years optimizing search, local visibility, and paid media for health care, medical wellness, and aesthetic practices nationwide. I've led SEO and GEO strategy across 100+ websites and 49 medical practices, managing technical SEO, on-page and off-page optimization, Google Business Profiles, Google Ads, and reputation management in high-trust, regulated environments. I'm experienced with Generative Engine Optimization (GEO), E-E-A-T content architecture, entity-based SEO, GA4, Google Search Console, schema markup (JSON-LD), and AI-powered marketing tools—driving more qualified patients at lower acquisition costs.

Available to hire

I’m Gerry Alaby, a senior SEO Manager and AI-driven digital marketer with 10+ years optimizing search, local visibility, and paid media for health care, medical wellness, and aesthetic practices nationwide.

I’ve led SEO and GEO strategy across 100+ websites and 49 medical practices, managing technical SEO, on-page and off-page optimization, Google Business Profiles, Google Ads, and reputation management in high-trust, regulated environments. I’m experienced with Generative Engine Optimization (GEO), E-E-A-T content architecture, entity-based SEO, GA4, Google Search Console, schema markup (JSON-LD), and AI-powered marketing tools—driving more qualified patients at lower acquisition costs.

Skills

Language

English

Fluent

Work Experience

SEO Specialist Team Leader at 24 DATA, Inc. / Envision Physician Services

May 1, 2019 - Present

Directed SEO strategy for a portfolio of 100+ healthcare and medical wellness websites; improved organic rankings, traffic, and qualified lead volume across nationwide multi-location groups. Managed Google Business Profiles for 49 medical practices and clinics; oversaw Google Ads PPC campaigns with Smart Bidding and Performance Max to reduce cost-per-lead while improving patient acquisition efficiency. Built topic authority using E-E-A-T content frameworks, entity-based internal linking, schema markup, and AI-assisted content quality reviews, positioning client sites for both traditional and LLM-era search visibility. Managed online reputation for 49 doctors and healthcare facilities using Reputation.com, boosting review volume and ratings. Mentored SEO team; produced detailed performance reports with insights and recommendations for clients and executive stakeholders.

Digital Marketing Manager at Senior Health Care Advisors

January 1, 2018 - December 31, 2018

Planned and executed full-funnel digital marketing campaigns targeting medical care leads, combining Bing/Yahoo PPC, retargeting, on-page/off-page SEO, and social media management. Implemented compliant digital strategies in coordination with the Compliance Department to maximize ROI in regulated health care advertising environments.

SEO Account Consultant at Jupiter SEO Experts

August 1, 2015 - May 31, 2017

Managed SEO accounts across health, medical, and pharmacy niches, maintaining keyword ranking logs from campaign start through completion and delivering monthly analytics reports for 9 websites. Executed white-hat backlink strategies including web 2.0 content creation, blog outreach, and content marketing to grow organic authority in competitive niches.

Off-Site SEO Specialist at JM Field Marketing

January 1, 2017 - April 30, 2017

Supported off-site SEO initiatives with link building, content syndication, and performance analysis for marketing campaigns.

Senior Director at Alaby Creative Media LLC

March 1, 2011 - November 30, 2013

Founded and operated a digital marketing agency delivering SEM, SEO, video production, and social bookmarking services—growing client websites using white-hat search strategies and targeted keyword research.