I am a results-driven social media strategist with a track record of growing brands across multiple industries. Since 2019 I have built and managed digital presence for freelance clients on Upwork and Fiverr, turning ideas into engaging campaigns that boost followers and drive community engagement. I specialize in crafting high-quality content, from copy and graphics to short-form video, and I thrive on turning insights into measurable growth. In 2023 I founded Wealth 203 as a Digital Brand Strategist, expanding my experience to real estate and portfolio management. I lead social media strategy, content calendar development, and analytics-driven campaigns, continually increasing visibility and trust across platforms. I am passionate about helping brands tell compelling stories online and turning data into growth.

Alex Murithi

I am a results-driven social media strategist with a track record of growing brands across multiple industries. Since 2019 I have built and managed digital presence for freelance clients on Upwork and Fiverr, turning ideas into engaging campaigns that boost followers and drive community engagement. I specialize in crafting high-quality content, from copy and graphics to short-form video, and I thrive on turning insights into measurable growth. In 2023 I founded Wealth 203 as a Digital Brand Strategist, expanding my experience to real estate and portfolio management. I lead social media strategy, content calendar development, and analytics-driven campaigns, continually increasing visibility and trust across platforms. I am passionate about helping brands tell compelling stories online and turning data into growth.

Available to hire

I am a results-driven social media strategist with a track record of growing brands across multiple industries. Since 2019 I have built and managed digital presence for freelance clients on Upwork and Fiverr, turning ideas into engaging campaigns that boost followers and drive community engagement. I specialize in crafting high-quality content, from copy and graphics to short-form video, and I thrive on turning insights into measurable growth.

In 2023 I founded Wealth 203 as a Digital Brand Strategist, expanding my experience to real estate and portfolio management. I lead social media strategy, content calendar development, and analytics-driven campaigns, continually increasing visibility and trust across platforms. I am passionate about helping brands tell compelling stories online and turning data into growth.

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Language

English
Advanced
Swahili
Advanced

Work Experience

Co-founder & Social Media Strategist at Nairobi Estate
January 1, 2024 - Present
Co-founded and managed the digital presence of a real estate company, driving lead generation through social platforms. Developed social media strategy and management including content creation (copy, graphics, video), SEO and keyword optimization, paid and organic media campaigns, email marketing and automation. Managed client interactions via social media ensuring consistent communication and trust-building. Built and scaled a digital brand to over 80k followers in under a year by tapping into viral trends and creative content. Produced engaging short-form video, meme-based campaigns, and interactive content to drive community engagement. Oversaw content calendars, campaign scheduling, and platform management. Applied knowledge of social media algorithms to maximize organic reach.
Founder & Digital Brand Strategist at Wealth203 Remote
January 1, 2019 - Present
Founded and led digital brand strategy initiatives focused on enhancing online visibility and engagement through smart content and campaign execution. Specialized in social media strategy, SEO, copywriting, video editing, and analytics. Managed paid media campaigns on platforms like Meta Ads and TikTok Ads. Applied analytics tools to track KPIs, measure ROI, and refine strategies based on performance insights.
Social Media Strategist & Account Manager at Freelance / Upwork / Fiverr
January 1, 2019 - Present
Built and scaled a digital brand to over 80k followers by tapping into viral trends and creating engaging content, including short-form video and campaigns. Managed multiple accounts with consistent growth in followers, engagement, and brand visibility.

Education

HubSpot Academy Certification at HubSpot Academy
August 26, 2025 - September 25, 2027
Google Digital Garage Certification at Google Digital Garage
August 26, 2025 - August 26, 2026

Qualifications

Google Ads Display Certification
August 26, 2025 - August 26, 2026
Certified in Google Ads Display with proven skills in creating targeted campaigns, optimizing ad performance, leveraging audience insights, and maximizing ROI through strategic display advertising.
social media strategist certified
August 26, 2025 - September 25, 2027
Certified in Social Media Strategy, Monitoring, Content Creation, and Engagement. Skilled in building brand visibility, driving audience growth, and creating effective campaigns that deliver measurable results.

Industry Experience

Real Estate & Construction, Media & Entertainment, Financial Services, Professional Services, Software & Internet