Andrés Martínez Cabañero

Applied AI tools to optimize e-commerce and marketing efforts for multiple clients; designed end-to-end AI-assisted content production, data analysis, and automation workflows. Leveraged AI APIs and programming (e.g., Python, Next.js) to accelerate campaign production and extract actionable insights from data.

Led multi-channel growth marketing within the accelerator program: defined go-to-market strategy, ran paid campaigns (Google Ads, Meta Ads), email marketing, and social media, while tracking KPIs and optimizing campaigns. Implemented data-driven improvements that contributed to sustainable organic growth and improved time-to-profitability for new product launches. Built the go-to-market plan for product launches and coordinated influencer partnerships to scale reach, resulting in a stronger brand presence within the accelerator network.

Led the company’s marketing strategy, built and scaled the e-commerce platform on Shopify, and oversaw SEO, paid campaigns, CRM, and analytics across channels for 3+ years. Executed end-to-end marketing operations, achieving significant organic growth and improved online bookings through optimization and automation. Implemented data-driven marketing practices and multi-channel campaigns to drive revenue.