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Hi, I’m Andrés, a hands-on E-commerce Manager and Digital Marketing Specialist based in Valencia, Spain. I build and scale Shopify stores, run performance campaigns, and implement data-driven SEO strategies to grow revenue and improve customer acquisition. I blend product lifecycle marketing with AI-enabled workflows to accelerate content production, automate routines, and generate actionable insights from GA4 and analytics. I’m motivated by turning data into growth and collaborating with teams to launch successful products.…Hi, I’m Andrés, a hands-on E-commerce Manager and Digital Marketing Specialist based in Valencia, Spain. I build and scale Shopify stores, run performance campaigns, and implement data-driven SEO strategies to grow revenue and improve customer acquisition. I blend product lifecycle marketing with AI-enabled workflows to accelerate content production, automate routines, and generate actionable insights from GA4 and analytics. I’m motivated by turning data into growth and collaborating with teams to launch successful products.

Andrés Martínez Cabañero

Growth Marketer, Content Strategist, eCommerce Developer, +4

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Hi, I’m Andrés, a hands-on E-commerce Manager and Digital Marketing Specialist based in Valencia, Spain. I build and scale Shopify stores, run performance campaigns, and implement data-driven SEO strategies to grow revenue and improve customer acquisition. I blend product lifecycle marketing with AI-enabled workflows to accelerate content production, automate routines, and generate actionable insights from GA4 and analytics. I’m motivated by turning data into growth and collaborating with teams to launch successful products.…Hi, I’m Andrés, a hands-on E-commerce Manager and Digital Marketing Specialist based in Valencia, Spain. I build and scale Shopify stores, run performance campaigns, and implement data-driven SEO strategies to grow revenue and improve customer acquisition. I blend product lifecycle marketing with AI-enabled workflows to accelerate content production, automate routines, and generate actionable insights from GA4 and analytics. I’m motivated by turning data into growth and collaborating with teams to launch successful products.

Available to hire

Hi, I’m Andrés, a hands-on E-commerce Manager and Digital Marketing Specialist based in Valencia, Spain. I build and scale Shopify stores, run performance campaigns, and implement data-driven SEO strategies to grow revenue and improve customer acquisition.

I blend product lifecycle marketing with AI-enabled workflows to accelerate content production, automate routines, and generate actionable insights from GA4 and analytics. I’m motivated by turning data into growth and collaborating with teams to launch successful products.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

E-commerce Manager & Digital Marketing Specialist at EscapesGP

October 1, 2022 - Present

Built a full Shopify-based e-commerce platform from scratch, including the conversion funnel, product catalog, and checkout flow; developed and executed a comprehensive SEO strategy (technical, on-page, and content) that drove +65% organic traffic in 8 months and achieved top organic ranking for key commercial terms. Managed end-to-end Google Ads and Meta Ads campaigns, reduced cost-per-lead by 30%, and implemented Mailchimp email flows generating 20% of online bookings. Analyzed customer journeys with GA4, conducted A/B tests on landing pages to improve conversions and reduce CAC by 60%. Maintained high reputation on TripAdvisor/Google with 4.7/5 stars and designed go-to-market strategies for product launches. Grew social media from 0 to 2,100+ followers in 4 months via influencer partnerships, and delivered an average ROAS of 3.2x. Implemented HubSpot CRM and email automation workflows for lead nurturing and conversion tracking.

Chief Marketing Officer (CMO) at EscapesGP

January 1, 2024 - April 1, 2025

Led the company’s marketing strategy, built and scaled the e-commerce platform on Shopify, and oversaw SEO, paid campaigns, CRM, and analytics across channels for 3+ years. Executed end-to-end marketing operations, achieving significant organic growth and improved online bookings through optimization and automation. Implemented data-driven marketing practices and multi-channel campaigns to drive revenue.

Chief Marketing Officer (CMO) at Lanzadera Acceleration Program

January 1, 2024 - April 30, 2025

Led multi-channel growth marketing within the accelerator program: defined go-to-market strategy, ran paid campaigns (Google Ads, Meta Ads), email marketing, and social media, while tracking KPIs and optimizing campaigns. Implemented data-driven improvements that contributed to sustainable organic growth and improved time-to-profitability for new product launches. Built the go-to-market plan for product launches and coordinated influencer partnerships to scale reach, resulting in a stronger brand presence within the accelerator network.

Freelance AI Tools Specialist at Freelance / Self-Employed

January 1, 2026 - Present

Applied AI tools to optimize e-commerce and marketing efforts for multiple clients; designed end-to-end AI-assisted content production, data analysis, and automation workflows. Leveraged AI APIs and programming (e.g., Python, Next.js) to accelerate campaign production and extract actionable insights from data.