Keep Active
AMSmyth
Published
Keep Active is a holiday club designed to captivate and inspire young people and adults to achieve success through sport, fitness, dance, cooking and creative activities.
The visual identity is a vibrant kaleidoscope that mirrors the energy and enthusiasm of Keep Active, using a primary colour palette to convey creativity and excitement and that resonates with young children.
The bold dynamic logo conveys a sense of adventure that An abstract multi-coloured
“K” takes centre stage, symbolizing the variety of activities available. The font choice adds a touch of friendliness, capturing the essence of a holiday club that is fun, friendly and welcoming.
Working collaboratively with the team at Keep Active and partnering with STO Marketing, I was responsible for creating the brand identity and translating this across a range of marketing assets including the website, social channels and merchandise.