I'm an experienced marketing professional with hands-on experience leading and collaborating with international teams. I have a diverse background in sales, product marketing, business development, strategy and e-commerce, and I'm passionate about creating value for customers and delivering measurable results. I'm looking for a role where I can use and develop my skills to create value for customers, help bring a positive impact to the company and deliver the best results.…

Ana Duarte Silva

I'm an experienced marketing professional with hands-on experience leading and collaborating with international teams. I have a diverse background in sales, product marketing, business development, strategy and e-commerce, and I'm passionate about creating value for customers and delivering measurable results. I'm looking for a role where I can use and develop my skills to create value for customers, help bring a positive impact to the company and deliver the best results.…

Available to hire

I’m an experienced marketing professional with hands-on experience leading and collaborating with international teams. I have a diverse background in sales, product marketing, business development, strategy and e-commerce, and I’m passionate about creating value for customers and delivering measurable results.

I’m looking for a role where I can use and develop my skills to create value for customers, help bring a positive impact to the company and deliver the best results.

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Skills

Experience Level

Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Fluent
French
Intermediate

Work Experience

Quick Commerce Analyst at Glovo
March 1, 2023 - Present
Led assortment definition and optimization strategy including dynamic pricing execution and analysis. Supported the team through report generation and relevant data analysis, designed strategy initiatives to drive growth for Quick Commerce. Managed Ad Hoc reports, automated processes, and homogenized workflows to improve efficiency. Oversaw promotions management, cross-selling opportunities, and collaborated with brand activation teams to implement campaigns. Developed, implemented, and tracked projects to ensure strategy execution. Coordinated with regional and local teams to implement strategies proposed by Global Teams.
Digital Analyst & Brand Manager at Tendam Group
April 1, 2023 - August 4, 2025
Managed traffic acquisition for 4 group brands (Cortefiel, Pedro del Hierro, Hoss Intropia, Slow Love). Held bi-weekly meetings with CCO and Digital Director to define weekly budget strategy for the group, achieving 19% online sales growth to €234.8 million. Analyzed reports from online advertising platforms, SEO, and analytics tools to improve SEO content (keywords, website). Elaborated strategy and managed brand awareness campaigns on platforms such as Instagram, Facebook, and Pinterest. Coordinated with marketing and content teams for daily campaign activation and promotions. Liaised with external agencies and suppliers for daily work management, incident resolution, and activation of new proposals and digital strategy improvements.
EMEA Marketing Analyst Associate at Hewlett-Packard
February 1, 2022 - August 4, 2025
Collaborated closely with marketing teams across various business units and countries inside EMEA to translate media briefs into tactical plans and deliver business goals. Worked with reporting and insights team to prepare and deliver regular reporting of main results, contributing to a $64.857B growth representing a 4.49% year-over-year increase. Managed traffic, quality assurance, activation, and monitored media campaigns in DSPs and social media platforms including DV360, Amazon, Facebook, Snapchat, Instagram, Twitter, LinkedIn, TikTok, Reddit, and Pinterest. Participated in regular sessions with marketing managers from different business units to learn new strategies for optimization and enhancement of the digital in-house marketing strategy.
CRO Manager at Kaspersky
February 1, 2022 - August 4, 2025
Led A/B and multivariate testing initiatives to enhance conversion rates using data-driven insights and comprehensive research methods including heat maps and user surveys. Identified conversion issues and growth opportunities. Created wireframes for UX improvements and optimized websites for different regions through localized content and design, addressing demographic differences.
Sales Assistant at Zara, INDITEX
July 1, 2019 - August 4, 2025
Assisted with daily sales and helped elaborate strategies including merchandising, client interaction, and complaint handling to ensure strong customer satisfaction.
Quick Commerce Analyst at Glovo
March 1, 2023 - Present
Led an assortment definition and optimization strategy including dynamic pricing execution and analysis. Supported the team by generating relevant data reports and driving analysis as well as designing strategy initiatives. Analyzed and supported the team defining growth strategy for Quick Commerce. Managed ad hoc reports, automated processes, and homogenized working methods to improve efficiencies. Managed promotions and cross-selling opportunities, collaborating closely with the brand activation team for campaign implementation. Developed, implemented, and tracked projects to guarantee strategy execution. Engaged with regional and local teams to implement strategies proposed by Global Teams.
Digital Analyst & Brand Manager at Tendam Group
June 30, 2023 - August 4, 2025
Managed traffic acquisition for four brands: Cortefiel, Pedro del Hierro, Hoss Intropia, and Slow Love. Held bi-weekly meetings with CCO and Digital Director to define weekly budget strategy, resulting in a 19% increase in online sales to €234.8 million. Analyzed reports from different advertising platforms, SEO, and analytics tools. Improved SEO content and created strategies and managed brand awareness campaigns on Instagram, Facebook, and Pinterest. Coordinated with marketing and content teams to activate daily campaigns and promotions. Liaised with external agencies and suppliers for daily work management, incident resolution, and activation of new proposals and improvements related to digital strategy.
EMEA Marketing Analyst Associate at Hewlett-Packard
February 28, 2022 - August 4, 2025
Worked closely with marketing teams across various business units and countries within EMEA to translate media briefs into tactical plans and deliver business goals. Collaborated with reporting and insights teams to prepare and deliver regular reporting of main results, achieving $64.857B growth with a 4.49% year-over-year increase. Managed traffic, QA, activation, and monitoring of media campaigns on DSPs and social media platforms including DV360, Amazon, Facebook, Snapchat, Instagram, Twitter, LinkedIn, TikTok, Reddit, and Pinterest. Participated in regular sessions with marketing managers from different business units to learn new strategies for optimization and enhancement of digital in-house marketing strategy.
CRO Manager at Kaspersky
February 28, 2020 - August 4, 2025
Led A/B and multivariate testing initiatives to enhance conversion rates using data-driven insights and comprehensive research methods including heat maps and user surveys. Identified conversion issues and growth opportunities. Created wireframes for UX improvements and optimized websites for different regions through localized content and design addressing demographic differences.
Sales Assistant at ZARA, INDITEX
July 31, 2019 - August 4, 2025
Assisted with daily sales and helped to elaborate strategies such as merchandising, ways to interact with clients, and handling complaints to ensure strong customer satisfaction.
Category Manager & Analyst at Glovo
April 1, 2024 - Present
Led assortment definition and optimization strategy for Quick Commerce vertical covering groceries, pharma, and beauty. Executed and analyzed dynamic pricing. Supported the team through report generation, data-driven analysis, and strategy design. Automated processes and homogenized ways of working to achieve efficiencies. Managed promotions and cross-selling opportunities while collaborating with the brand activation team to implement campaigns. Developed, implemented, and tracked projects to guarantee strategy execution and engaged with regional and local teams to implement strategies proposed by Global Teams.
Digital Analyst & Brand Manager at Tendam Group
April 1, 2024 - August 22, 2025
Managed traffic acquisition for four brands within the group (Cortefiel, Pedro del Hierro, Hoss Intropia, and Slowlove). Held bi-weekly meetings with the COO and Digital director to define weekly budget strategies, contributing to a 19% online sales growth to €234.8 million. Analyzed reports from various online advertising platforms, SEO, and analytics tools. Improved SEO content through keywords and website enhancements. Developed and managed brand awareness campaigns on platforms such as Instagram, Facebook, and Pinterest. Coordinated marketing and content teams for daily campaign activations and promotions. Liaised with external agencies and suppliers for daily work management, incident resolution, and activation of new digital strategy proposals.
EMEA Marketing Analyst Associate at Hewlett-Packard
June 1, 2022 - August 22, 2025
Collaborated closely with marketing teams across various business units and countries in EMEA. Translated media briefs into tactical plans to deliver business goals. Worked with reporting and insights teams to prepare and deliver regular main result reports showing growth of $64.857B, a 4.49% year-over-year increase. Managed traffic, QA, activation, and monitoring of media campaigns across DSPs and social media platforms including DV360, Amazon, Facebook, Snapchat, Instagram, Twitter, LinkedIn, TikTok, Reddit, and Pinterest. Participated in regular sessions with marketing managers across different business units to learn new strategies for optimization and enhancement of digital in-house marketing strategy.
CRO Manager at Kaspersky
February 1, 2022 - August 22, 2025
Led A/B and multivariate testing initiatives to enhance conversion rates using data-driven insights and comprehensive research methods, including heat maps and user surveys. Identified conversion issues and growth opportunities. Created wireframes for UX improvements and optimized websites for different regions through localized content and design, addressing demographic differences.
Traffic Acquisition Manager at Ten Dam Group
April 30, 2024 - September 18, 2025
Managed traffic acquisition of 4 brands of the group - Cortefiel, Pedro del Hierro, Hoss Intropia and Slowlove. Bi-weekly meetings with CCO and Digital Director to define weekly budget strategy for the Group. Analyzed reports with data from different online advertising platforms, SEO and analytics tools. Improved SEO content and managed brand awareness campaigns on Instagram, Facebook, Pinterest. Coordinated with marketing and content teams for daily campaigns and promotions. Dialogued with external agencies and suppliers for the correct management of daily work, incident resolution and activation of new proposals and improvements related to the digital strategy.
Marketing Analyst (EMEA)
June 30, 2022 - September 18, 2025
Worked with marketing teams across various business units and countries (EMEA) to translate media briefs into tactical plans and deliver regular reporting of main results (growth of $64.857B, a 4.49% YoY). Tracked traffic, QA, activated and monitored campaigns in DSPs and social media platforms (DV360, Amazon, Facebook, Snapchat, Instagram, TikTok, Twitter, LinkedIn, Pinterest). Participated in regular sessions with marketing managers to learn new strategies for optimization and enhancement of the digital in-house marketing strategy. Created UX improvements and localized content addressing demographic differences.
A/B Testing Lead / CRO Specialist
February 28, 2022 - September 18, 2025
Led A/B testing initiatives to enhance conversion rate, using data-driven insights and comprehensive research methods, including heat maps and user surveys. Identified conversion issues and growth opportunities. Created wireframes for UX improvements and optimized websites for different regions through localized content addressing demographic differences.
Conversion Rate Optimization Specialist at Freelance / In-house Digital Marketing (Barcelona area)
February 28, 2022 - September 18, 2025
Led A/B testing initiatives to enhance conversion rates using data-driven insights, identified conversion issues and growth opportunities; created UX wireframes and localized content to improve regional performance.
Marketing Manager / CRM Manager at Kaspersky (EMEA region)
June 30, 2022 - September 18, 2025
Worked with cross-functional marketing teams across business units and countries to translate media briefs into tactical plans and deliver regular reporting of results; managed traffic campaigns on DSPs and social platforms; contributed to omnichannel growth and ROI.
Growth Marketing Manager at Grupo Cortefiel (Cortefiel, Pedro del Hierro, Hoss Intropía, Slow Love)
April 1, 2024 - September 18, 2025
Managed traffic acquisition for four brands; led weekly budget strategy sessions with CCO and Digital Director; analyzed performance across online channels; improved SEO content and ran brand awareness campaigns; coordinated with marketing and content teams for daily campaigns and promotions; liaised with external agencies and suppliers; implemented data-driven digital strategy.
Business & Strategy Lead at Nova IMS / Universidade Nova de Lisboa
April 25, 2025 - September 18, 2025
Focused on business strategy and market activation; coordination with regional teams for strategy execution and local content localization.

Education

Master in Information Management, specialization in Marketing Intelligence at NOVA IMS - Universidade Nova de Lisboa
September 1, 2019 - August 1, 2021
Bachelor's degree in Business Administration / Management at ISEG - Instituto Superior de Economia e Gestão
September 1, 2014 - July 1, 2018
Master in Information Management, with specialization in Marketing Intelligence at Universidade Nova de Lisboa - Nova IMS
September 1, 2019 - August 31, 2021
Bachelor's degree in Business Administration / Management at ISEG - Instituto Superior de Economia e Gestão
September 1, 2014 - July 31, 2018
Master in Information Management, with specialization in Marketing Intelligence at NOVA IMS - Universidade Nova de Lisboa
September 1, 2019 - August 1, 2021
Bachelor's degree in Business Administration / Management at ISEG - Instituto Superior de Economia e Gestão
September 1, 2014 - July 1, 2018
Master in Information Management (Marketing Intelligence) at NOVA IMS - Universidade Nova de Lisboa
September 1, 2019 - August 31, 2021
Bachelor's Degree in Business Administration / Management at ISEG - Instituto Superior de Economia e Gestão
September 1, 2014 - July 31, 2018
Master in Information Management, Marketing Intelligence at ISEG - Instituto Superior de Economia e Gestão
September 1, 2014 - July 31, 2018
Bachelor's Degree in Business Administration / Management at Nova IMS - Universidade Nova de Lisboa
January 11, 2030 - September 18, 2025

Qualifications

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services, Consumer Goods, Education

Skills

Experience Level