Multidisciplinary UX/UI Designer with a background in digital marketing, creating user-centred designs and campaigns that drive engagement and results.

Anahi Abiuso

Multidisciplinary UX/UI Designer with a background in digital marketing, creating user-centred designs and campaigns that drive engagement and results.

Available to hire

Multidisciplinary UX/UI Designer with a background in digital marketing, creating user-centred designs and campaigns that drive engagement and results.

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Fluent
Italian
Intermediate

Work Experience

Marketing Assistant at The J&S Group Ltd
March 1, 2025 - Present
Created campaign visuals and edited photo/video content using Canva, CapCut, and Photoshop. Proposed updated typography and color palette systems to improve visual hierarchy and digital consistency across the brand's web and social presence. Led the World Environment Day campaign with storytelling and UX principles, resulting in 60% follower growth and 34% community interaction uplift. Delivered actionable insights using Google Analytics and social media data to guide strategic decisions. Conducted competitor and platform research to guide event-focused content strategy with a user-first approach. Developed user personas and journeys to support content alignment and visual relevance in B2B campaigns. Recommended SEO improvements and optimized navigation structure, content layout, and image metadata for better on-site experience.
Digital Marketing Bootcamp Participant at HyperionDev
March 31, 2025 - August 15, 2025
Designed a fictional omnichannel campaign for a sustainable brand including personas, user journeys, and conversion-focused content. Achieved a grade of 99% in SEO, content marketing, social media, and email campaigns. Conducted website audits and developed strategies integrating UX/UI with SEO. Gained proficiency in Google Analytics, keyword research, CRM systems, and marketing automation. Collaborated in a fast-paced remote environment and provided UX/UI feedback during peer sessions.
UI Design Bootcamp Participant at UX Design Institute
March 31, 2025 - August 15, 2025
Designed 9 responsive screens for fictional apps applying design systems, typography, and UI components. Improved design clarity and iteration speed by 10% through feedback loops. Applied accessibility standards using tools like Colour Contrast Checker for WCAG compliance.
UX Design Bootcamp Participant at UX Design Institute
June 30, 2024 - August 15, 2025
Designed a high-fidelity hotel app prototype using Design Thinking. Conducted user research through benchmarking, surveys, and usability testing. Produced affinity diagrams and journey maps to guide design choices. Built wireframes, flow diagrams, and prototypes iterating on feedback.
Spanish Teacher, Owner & Teacher at Self-employed
January 1, 2018 - Present
Boosted website traffic by 40% through logo and UX collaboration with developers. Increased student performance by 20% using tailored learning methods and progress tracking. Produced educational YouTube content, raising engagement by 20%, and retained 60% of students during online learning shift.
Marketing Assistant at The J&S Group Ltd
March 1, 2025 - Present
Created campaign visuals and edited photo/video content using Canva, CapCut, and Photoshop with consistent layout and color treatments for stronger brand recognition. Proposed updated typography and color palette system to improve visual hierarchy and digital consistency across the brand's web and social presence. Led the World Environment Day campaign, applying storytelling techniques and UX principles to improve clarity and engagement, resulting in 60% follower growth and 34% community interaction uplift. Delivered actionable insights using Google Analytics and social media data to guide strategic decisions. Conducted competitor and platform research to guide event-focused content strategy with a user-first approach. Developed initial user personas and journeys to support content alignment and visual relevance in B2B campaigns. Contributed with recommendations to improve SEO and on-site experience by optimising navigation structure, content layout, and image metadata. Developed data-
Owner & Spanish Teacher at Self-employed
January 1, 2018 - Present
Boosted website traffic by 40% through logo and UX collaboration with developers. Increased student performance by 20% using tailored learning methods and progress tracking. Produced educational YouTube content, raising engagement by 20%, and retained 60% of students during the shift to online learning.
Marketing Assistant at The J&S Group Ltd
March 1, 2025 - Present
Created campaign visuals and edited photo/video content using Canva, CapCut, and Photoshop, enhancing brand recognition through consistent layouts and colour treatments. Proposed updated typography and colour palette systems to boost digital consistency. Led the World Environment Day campaign applying storytelling and UX principles, achieving 60% follower growth and 34% community interaction uplift. Delivered actionable insights from Google Analytics and social media data to guide strategic decisions. Conducted competitor and platform research, developed user personas and journeys for B2B campaigns. Made recommendations for SEO and on-site experience enhancements. Developed data-driven B2B personas to personalise marketing efforts.
Spanish Teacher (Owner & Teacher) at Self-employed
January 1, 2018 - Present
Boosted website traffic by 40% through logo and UX collaboration with developers. Increased student performance by 20% with tailored learning methods and progress tracking. Produced educational YouTube content raising engagement by 20%, retaining 60% of students during transition to online learning.

Education

BSc in Geology at University of Cordoba
January 11, 2030 - August 15, 2025
Graphic Design Studies (Pending Completion) at Blas Pascal University
January 11, 2030 - August 15, 2025
BSc in Geology at University of Cordoba
January 11, 2030 - August 16, 2025
Graphic Design Studies (Pending Completion) at Blas Pascal University, Argentina
January 11, 2030 - August 16, 2025
Professional Diploma in UI Design at UX Design Institute
October 1, 2024 - March 1, 2025
Professional Diploma in UX Design at UX Design Institute
September 1, 2023 - June 1, 2024
BSc in Geology at University of Cordoba
January 11, 2030 - August 16, 2025

Qualifications

Content Marketing Certification | HubSpot Academy
June 1, 2025 - August 15, 2025
Digital Advertising Certification | HubSpot Academy
June 1, 2025 - August 15, 2025
SEO Certification | HubSpot Academy
June 1, 2025 - August 15, 2025
Social Media Certification II | HubSpot Academy
June 1, 2025 - August 15, 2025
Marketing with Canva | Canva Design School
June 1, 2025 - August 15, 2025
Social Media Certification | HubSpot Academy
May 1, 2025 - August 15, 2025
Digital Marketing | HyperionDev Bootcamp
December 1, 2024 - March 31, 2025
UI Design | Professional Diploma | UX Design Institute
October 1, 2024 - March 31, 2025
UX Design | Professional Diploma | UX Design Institute
September 1, 2023 - June 30, 2024
Italian International Certification - CILS B1
March 1, 2025 - August 15, 2025
Content Marketing Certification | HubSpot Academy
June 1, 2025 - August 16, 2025
Digital Advertising Certification | HubSpot Academy
June 1, 2025 - August 16, 2025
SEO Certification | HubSpot Academy
June 1, 2025 - August 16, 2025
Social Media Certification II | HubSpot Academy
June 1, 2025 - August 16, 2025
Marketing with Canva | Canva Design School
June 1, 2025 - August 16, 2025
Social Media Certification | HubSpot Academy
May 1, 2025 - August 16, 2025
Digital Marketing | HyperionDev Bootcamp
December 1, 2024 - March 1, 2025
UI Design | Professional Diploma | SCQF Level 7 | UX Design Institute
October 1, 2024 - March 1, 2025
UX Design | Professional Diploma | SCQF Level 8 | UX Design Institute
September 1, 2023 - June 1, 2024
Italian International Certification - CILS B1 | Università per Stranieri di Siena
March 1, 2025 - August 16, 2025
Content Marketing Certification (HubSpot Academy)
June 1, 2025 - August 16, 2025
Digital Advertising Certification (HubSpot Academy)
June 1, 2025 - August 16, 2025
SEO Certification (HubSpot Academy)
June 1, 2025 - August 16, 2025
Social Media Certification II (HubSpot Academy)
June 1, 2025 - August 16, 2025
Marketing with Canva (Canva Design School)
June 1, 2025 - August 16, 2025
Social Media Certification (HubSpot Academy)
May 1, 2025 - August 16, 2025
Digital Marketing (HyperionDev Bootcamp)
December 1, 2024 - March 1, 2025
UI Design Professional Diploma (UX Design Institute)
October 1, 2024 - March 1, 2025
UX Design Professional Diploma (UX Design Institute)
September 1, 2023 - June 1, 2024
Italian International Certification - CILS B1
March 1, 2025 - August 16, 2025

Industry Experience

Education, Retail, Professional Services, Software & Internet, Media & Entertainment
    paper Designing Trust — A Responsive Banking App Experience

    Project overview
    This project was part of my Final Project for the UX Design Institute - UI Professional Diploma (bootcamp).
    I took on the role of a UI designer, responsible for creating a responsive user interface for a fictional challenger banking app aimed at transforming the user experience.

    The problem
    The goal was to create a fresh, responsive banking interface that seamlessly adapts to various screen devices for a fictional client.
    The Fictional Client is a challenger brand, emerging as a dynamic competitor to traditional banking institutions. They aim for a user-friendly interface that not only meets user needs but also sets them apart in a saturated market.
    Traditional banking apps often suffer from cluttered interfaces, a lack of personalisation, and inadequate mobile responsiveness.
    For this new challenger client, providing a user experience that is clear, playful, and trustworthy is essential for differentiation and fostering customer loyalty and providing an intuitive experience that simplifies essential financial tasks while incorporating personality and visual appeal.

    The solution
    I designed a responsive banking interface that balances usability, clarity, and subtle playfulness. The solution includes:
    Accounts Overview: A clean dashboard for quick access to all accounts
    Current Account: A streamlined view of transactions and frequent payees
    My Spending: Visualised goals and spending insights for better money management
    Built mobile-first, the design adapts across devices while reflecting the brand’s values of clearness, playfulness, and trustworthiness.

    paper Luxurious Britain — A Native App for Frictionless Hotel Bookings

    Final project for UX Design Institute - Professional Diploma (bootcamp)

    Project Brief: As a UX Designer, my role involved leading a comprehensive UX research process to create a high-fidelity prototype for a fictional hotel mobile app.

    I was responsible for conducting user interviews, synthesising findings, and translating user needs into design solutions, ensuring an intuitive and engaging experience for potential users.

    The problem
    Users booking accommodation prioritise minimising time spent learning to use an app.
    With the pressure of choosing the perfect holiday, hotel booking apps must be simple, straightforward, and designed to streamline the process. All relevant information should be accessible.
    Unfortunately, some apps create obstacles that frustrate users during navigation.

    The solution
    I designed a luxury hotel app that gives users freedom and control over their travel choices.
    This user-friendly app caters to UK travellers, featuring six premium destinations, each one showcasing top high-end hotels.
    The goal is to address challenges identified during research, using the triangulation technique to implement effective solutions.
    Ultimately, the app provides a remarkable experience, ensuring users complete bookings feeling confident and satisfied.