I am a motivated, agile and driven SEO Content Strategist and Copywriter with a strong background in finance, insurance, fashion, luxury goods and FMCG. Over the past 11+ years, I’ve delivered performance-driven content for global brands and agencies, including Google, Pandora, Santander, Diageo and Post Office. I excel at turning data into actionable content strategies, driving SEO outcomes, and leading multi-format content programs across international portfolios. I specialise in keyword research, content audits, gap analyses and editorial planning, along with managing budgets and mentoring teams. My approach combines strategic foresight with hands-on copywriting and content creation, ensuring scalable, results-focused narratives across websites, blogs, product pages and campaigns.…I am a motivated, agile and driven SEO Content Strategist and Copywriter with a strong background in finance, insurance, fashion, luxury goods and FMCG. Over the past 11+ years, I’ve delivered performance-driven content for global brands and agencies, including Google, Pandora, Santander, Diageo and Post Office. I excel at turning data into actionable content strategies, driving SEO outcomes, and leading multi-format content programs across international portfolios. I specialise in keyword research, content audits, gap analyses and editorial planning, along with managing budgets and mentoring teams. My approach combines strategic foresight with hands-on copywriting and content creation, ensuring scalable, results-focused narratives across websites, blogs, product pages and campaigns.WWWW…