I'm a freelance affiliate marketer with a passion for helping SMEs achieve sustainable growth through strategic digital partnerships. My background includes supporting CRM and email marketing initiatives, with proven success in affiliate recruitment and campaign optimization. I take pride in delivering detailed analytics and strategy development tailored to each client. Previously, I've worked across multiple tech and gaming brands, managing affiliate programs and enhancing publisher engagement. Outside of work, I enjoy golf, going to the gym, practicing Brazilian Jiu-Jitsu, and volunteering as a committee member at my local football club, where I maintain the website.

Adam Rothwell

I'm a freelance affiliate marketer with a passion for helping SMEs achieve sustainable growth through strategic digital partnerships. My background includes supporting CRM and email marketing initiatives, with proven success in affiliate recruitment and campaign optimization. I take pride in delivering detailed analytics and strategy development tailored to each client. Previously, I've worked across multiple tech and gaming brands, managing affiliate programs and enhancing publisher engagement. Outside of work, I enjoy golf, going to the gym, practicing Brazilian Jiu-Jitsu, and volunteering as a committee member at my local football club, where I maintain the website.

Available to hire

I’m a freelance affiliate marketer with a passion for helping SMEs achieve sustainable growth through strategic digital partnerships. My background includes supporting CRM and email marketing initiatives, with proven success in affiliate recruitment and campaign optimization. I take pride in delivering detailed analytics and strategy development tailored to each client.

Previously, I’ve worked across multiple tech and gaming brands, managing affiliate programs and enhancing publisher engagement. Outside of work, I enjoy golf, going to the gym, practicing Brazilian Jiu-Jitsu, and volunteering as a committee member at my local football club, where I maintain the website.

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Language

English
Fluent

Work Experience

Affiliate Account Manager at Revil8
August 1, 2022 - Present
Conducted competitor and gap analyses to identify market trends and performance insights. Delivered comprehensive weekly client performance reports using data from Awin affiliate platform. Achieved revenue generation of over £225,000 with an ROI of 1:25 in 2025 through performance-led publisher activation and campaign optimisation. Developed and implemented tailored strategies per client, successfully increasing revenue notably through ClearPay onboarding. Managed programme budgets and coordinated regular publisher communications via HTML newsletters to highlight top-performing products and promotions.
Marketing Executive at Tactus Group
July 31, 2022 - July 28, 2025
Managed affiliate program reporting and daily/weekly performance analyses for four brands using GA and platforms like AWIN. Increased affiliate partners by 500% through recruitment and effectively optimised campaigns leveraging competitor analyses and specific tactics such as price adjustments, student competitions, and cashback incentives. Supported CRM and email marketing teams via campaign reporting, scheduling, and content/design briefing. Provided retail marketing support and took part in social media campaign execution and basic graphic design tasks.
Affiliate Account Manager at Exclusive Media Ltd (Exclusive Rewards)
November 30, 2021 - July 28, 2025
Played a key role in designing and implementing a cashback and discount codes rewards platform. Integrated more than 15 affiliate platforms, onboarding over 2,500 partners within 18 months. Managed publisher accounts with daily communication across multiple platforms. Led creative and graphic design efforts aligned with advertiser guidelines to support social media growth from 0 to 10,000 users. Co-wrote newsletters and contributed to social media content that significantly increased LinkedIn followers and generated inbound leads.
Social Media Manager at DigitalGuys
January 31, 2018 - July 28, 2025
Managed client social media pages, creating and scheduling regular content and articles to engage users and drive traffic. Handled customer interaction including managing inquiries and email administration, fostering increased client social media presence.

Education

Master of Science at University of Central Lancashire
September 1, 2022 - December 31, 2024
Bachelor of Science with Honours at University of Central Lancashire
September 1, 2014 - November 30, 2016
FdSc Computer Technology (Foundation Degree) at Runshaw Adult College
September 1, 2012 - July 31, 2014
BTEC Level 3 Extended Diploma at Runshaw College
September 1, 2010 - July 31, 2012
10 GCSEs including Maths, English and ICT at Bishop Rawstorne Church of England Academy
September 1, 2007 - July 31, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Computers & Electronics, Software & Internet, Retail