I’m Anthony Scott, a content strategist and paid media manager focused on growth-driven lead generation across Meta, Google, and TikTok. I specialize in creating and scaling high-performing content, testing creative at speed, and managing paid campaigns that turn attention into qualified leads and revenue. I’ve led end-to-end content and advertising efforts for both B2B and consumer brands, aligning messaging, targeting, and funnels to deliver measurable results. I’m known for structured thinking, fast iteration, and building repeatable systems— content planning frameworks, creative testing workflows, and reporting templates— that align content, paid media, and sales. This approach ensures ideas move from strategy to execution efficiently, driving consistent growth without operational friction.

Anthony Scott

I’m Anthony Scott, a content strategist and paid media manager focused on growth-driven lead generation across Meta, Google, and TikTok. I specialize in creating and scaling high-performing content, testing creative at speed, and managing paid campaigns that turn attention into qualified leads and revenue. I’ve led end-to-end content and advertising efforts for both B2B and consumer brands, aligning messaging, targeting, and funnels to deliver measurable results. I’m known for structured thinking, fast iteration, and building repeatable systems— content planning frameworks, creative testing workflows, and reporting templates— that align content, paid media, and sales. This approach ensures ideas move from strategy to execution efficiently, driving consistent growth without operational friction.

Available to hire

I’m Anthony Scott, a content strategist and paid media manager focused on growth-driven lead generation across Meta, Google, and TikTok. I specialize in creating and scaling high-performing content, testing creative at speed, and managing paid campaigns that turn attention into qualified leads and revenue. I’ve led end-to-end content and advertising efforts for both B2B and consumer brands, aligning messaging, targeting, and funnels to deliver measurable results.

I’m known for structured thinking, fast iteration, and building repeatable systems— content planning frameworks, creative testing workflows, and reporting templates— that align content, paid media, and sales. This approach ensures ideas move from strategy to execution efficiently, driving consistent growth without operational friction.

See more

Language

English
Fluent

Work Experience

Head Of Content Creation & Marketing (Contract) at BluePrint Media LLC
January 1, 2019 - December 31, 2024
Led end-to-end content creation and marketing for B2C clients, specializing in video-driven campaigns across Meta, Google, and TikTok. Built platform-native content strategies aligned with business goals and audience intent; defined hooks, formats, and messaging frameworks to support organic growth and paid acquisition. Produced short- and long-form video content, ensuring brand voice and performance. Designed and managed paid media campaigns (audiences, budgets, pacing, bidding) across Meta, Google, and TikTok; developed funnel and landing-page alignment to drive qualified conversions. Collaborated with sales and operations to refine lead quality; built dashboards and reporting templates to track spend, CPL, and conversions. Implemented iterative creative testing and repeatable processes for content planning and performance analysis to scale growth.
Lead End-to-End Content Creation & Digital Marketing Strategy at Veterinary Group
December 31, 2017 - December 30, 2022
Nave operates over 10 veterinarian hospitals in Las Vegas. I developed new employee training videos, in-store display content, and engaging social media content for all their locations, enhancing both internal communications and public outreach.

Education

Associate in Marketing & Communications at Mira Costa College
January 1, 2013 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Education