I am Armando Silvestre, a graphic designer with more than 20 years of experience in branding, development, and strategy. My expertise extends across various fields, including UI/UX design. I am passionate about bringing ideas to life through creative visual communication. My career in Graphic Design and Art Direction began in my early years. Over the years, I have had the pleasure of working with numerous high-profile clients, honing my skills in brand creation and digital design. I look forward to every project as a new opportunity for success. _Website not available. Sign in: https://www.twine.net/signup_…

Armando Silvestre

I am Armando Silvestre, a graphic designer with more than 20 years of experience in branding, development, and strategy. My expertise extends across various fields, including UI/UX design. I am passionate about bringing ideas to life through creative visual communication. My career in Graphic Design and Art Direction began in my early years. Over the years, I have had the pleasure of working with numerous high-profile clients, honing my skills in brand creation and digital design. I look forward to every project as a new opportunity for success. _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

I am Armando Silvestre, a graphic designer with more than 20 years of experience in branding, development, and strategy. My expertise extends across various fields, including UI/UX design. I am passionate about bringing ideas to life through creative visual communication.

My career in Graphic Design and Art Direction began in my early years. Over the years, I have had the pleasure of working with numerous high-profile clients, honing my skills in brand creation and digital design. I look forward to every project as a new opportunity for success.

Website not available. Sign in: https://www.twine.net/signup

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Language

Spanish; Castilian
Fluent
English
Intermediate

Work Experience

Graphic design, web design and production at FactoríaTalio
January 1, 2001 - January 1, 2004
Collaboration on web design, graphic design, and all related production tasks for the company's various digital projects.
Print & Signage Technician at D.D.V (Digital Design Valencia)
January 1, 2002 - January 1, 2004
Operation of specialized machinery, including the Roland SOLJET 500 printing plotter, Roland cutting plotter, and milling machine. Provided high-quality signage and wrapping services for distinguished clients such as: Estudio Paco Bascuñan, Nacho Lavernia y Asociados, Dimarco, Feria de Valencia, and Porcelanosa.
Graphic Design at AO-Creatius Studio
January 1, 2004 - July 1, 2004
Delivered graphic and web design services for clients including Anitín, PaiArrop, Vidal Supermarket Chain, and the Biomechanics Institute of Valencia.
Graphic design & 3D design at Malabar, Serveis Gràfics i Editorials
September 1, 2004 - January 1, 2006
Executed Graphic Design, Web Design, and 3D Design projects for companies including Lladrò, Malvarrosamedia, J. Tomás Areas de Ingeniería, Abordo, and Inlet.
Graphic & Web Design at BOMO Design Studio
February 1, 2006 - August 1, 2006
Provided Graphic and Web Design services to organizations such as Aido, VLC Convention Bureau, and Valencia City Council.
Graphic Design, Web Design, Packaging Design and Art Direction at Bold Bureau Communication Agency
August 1, 2006 - March 1, 2011
Provided comprehensive design and creative services, including Graphic Design, Web Design, Packaging Design and Art Direction, for a diverse client roster featuring the Generalitat Valenciana (Valencian Regional Government), Ecus, Barahonda Wineries, Garogres Cerámicas, Borsao Wineries, and IVADIS.
Graphic Design, Web Design and Art Direction at Rosebud Advertising Agency
January 1, 2011 - September 1, 2011
Delivered high-level Graphic Design, Web Design, and Art Direction services for a portfolio of major clients, including Nestlé, Bancaja, Unibet, Valencia C.F., the Red Cross, Simba Toys, and Kenay.
Graphic design, art direction & creativity at EXIT-UP
January 1, 2012 - May 31, 2014
Graphic Design, art direction, branding & brand strategy, creative strategy and development, advertising campaign development.
Freelance - Senior Art Director / Senior Graphic Designer at Actyvos Group
September 1, 2014 - May 1, 2015
Graphic Design, art direction, creative strategy and development, client relationship management and production management
Senior Art Director / Senior Graphic Designer / Creative at CSG Communication Agency
September 1, 2015 - November 1, 2016
Head of Design, art direction, branding & brand strategy, creative strategy and development, advertising campaign development, client relationship management and production management.
Art Director, Graphic Designer, and Creative Specialist within the Marketing Department at Ron Legendario (Grupo Alonso)
December 1, 2016 - March 1, 2020
Graphic design, art direction, branding & brand strategy, creative strategy and development, advertising campaign development, packaging design and production management.
Art Director, Graphic Designer, and Creative Specialist within the Marketing Department at Grupo Alonso
March 1, 2020 - October 1, 2022
Graphic design, art direction, branding & brand strategy, creative strategy and development, advertising campaign development, packaging design and production management.
Public Tender Manager for Ferrocarrils de la Generalitat Valenciana (FGV) at Promedios Group
November 1, 2022 - July 31, 2025
Signage and Information Maintenance & Production Account Manager (for MetroValencia and Tram D'Alacant Operations) Key responsibilities: · Led the design and development of all public signage for the FGV (Valencian Regional Railways) transport networks in Valencia and Alicante. · Coordinated implementation projects across more than 50 metro and TRAM stations, ensuring visual consistency and strict regulatory accessibility. · Provided comprehensive management of budgets and production, overseeing and supervising suppliers, industrial contractors, and internal technical teams. · Served as the main point of liaison with technical leads and FGV's executive management throughout the entire tendering (licitador) and execution process.
Art Director, Graphic Designer and Creative at Armando Silvestre Graphic Design & Art Direction
August 1, 2025 - Present
Branding and Visual Identity: · Creation and evolution of corporate identities. · Cohesive and scalable visual systems. · Brand guidelines and application manuals. Art Direction: · Visual conceptualization for campaigns and projects. · Aesthetic and technical supervision of graphic assets. · Coordination with internal teams and external vendors. Corporate Graphic Design: · Internal and external communication materials. · Presentations, reports, annual reviews, and institutional documents. · Editorial design and promotional materials. Visual Communication in Complex Environments: · Signage and wayfinding systems. · Identity application across physical spaces and media. · Coordination of final artwork and production. Creative Support for Companies and Organizations: · Development of visual concepts for specialized projects and campaigns. · Graphic adaptation for marketing, social media, and advertising. · Consultancy and support as an external Senior Designer. Graphic Management and Production · Final artwork preparation (Prepress) and print readiness. · Quality control for graphic production. · Vendor relationship management and technical follow-up.

Education

Bachelor of Fine Arts (B.F.A.) at San Carlos Faculty of Fine Arts Universitat Politècnica de València (Polytechnic University of Valencia)
January 1, 1997 - January 1, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Energy & Utilities, Transportation & Logistics, Travel & Hospitality, Consumer Goods
    uniE621 Advertising Campaign & Brand Experience: Centro Porsche Valencia
    Art direction and graphic design for a comprehensive campaign for Centro Porsche Valencia. The main objective was to go beyond showcasing cars to emotionally connect with the local audience, bringing the brand's sporting spirit and heritage to the streets of Valencia. The project was built on two pillars: Communication Campaign: Development of visual assets that convey the passion for motoring and the timeless elegance of Porsche models, strengthening brand awareness in the city. Event & Experience: Graphic conceptualization for an exclusive brand event. An immersive environment was designed where motoring enthusiasts could interact directly with the vehicles and live the "Porsche experience" firsthand. graphicdesigner branding…
    uniE621 Comprehensive Branding & Packaging Design: Bowtie Gin
    Brand identity, packaging design, and art direction for Bowtie, the new London Dry gin marking Legendario's strategic expansion into the premium spirits market. The challenge was to launch a new contender in a competitive category, positioning it under the concept of an "Unusual Premium Gin." The visual narrative focuses on duality: striking the perfect balance between classic British elegance and a bold, modern spirit. The bottle design anchors the brand universe. We selected a sleek matte black finish featuring a sophisticated gradient that fades into transparency at the base, revealing the purity of the spirit. This dark, mysterious canvas provides high contrast for the crisp white serif typography and the vibrant yellow bowtie icon, creating a striking visual anchor that ensures the bottle stands out on the shelf with distinction and style. branding graphicdesigner photo packaging…
    uniE621 Packaging Design & Line Extension: Alba Bocaditos Mini
    Expansion of the "Bocaditos" product family for the brand Alba, introducing the new "Mini" range in an individual, on-the-go consumption format. The main challenge of this project was adapting the established visual identity from the larger family-size packs to a much narrower, vertical packaging (single-serving flow-pack or bar format). It was crucial to maintain brand consistency while adjusting hierarchies and resizing graphic elements for the reduced space. The design retains the brand's DNA: a clean white background, gestural typography (now integrating the word "mini"), and the watercolor-style color base. The product photography was renewed to showcase the snack's new size—smaller and square—accompanied by fresh ingredients that define the new varieties: Olives & Rosemary (green/olive tones) and Ham & Tomato (reddish/earth tones). graphicdesigner branding photo packaging…
    uniE621 Packaging Design: Alba Bocaditos
    Packaging design development for "Bocaditos," a line of baked snacks by the brand Alba. The main objective of this project was to create a visual identity that communicated freshness, flavor, and lightness. To achieve this, we opted for a clean design with a white background, allowing the macro photography of the product to pop and become the undisputed protagonist. The composition integrates real ingredients (garlic, parsley, tomato, cheese) to reinforce the promise of natural flavor. Differentiation between the SKUs (Garlic & Parsley vs. Tomato, Cheese & Oregano) is achieved through vibrant color coding applied to the typography and a watercolor-style base at the bottom of the package, adding an artisanal and dynamic touch to the final presentation. Key Design Elements: Appetite Appeal: Realistic and enticing product photography. Color Coding: Clear flavor differentiation (Green/Yellow and Red/Orange). Typography: Use of a gestural script font for the "Bocaditos" logo to suggest movement and fun. graphicdesigner branding photo packaging…

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