Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Spanish; Castilian
Fluent
English
Intermediate
Work Experience
Art Director, Graphic Designer and Creative at Armando Silvestre Graphic Design & Art Direction
August 1, 2025 - PresentBranding and Visual Identity:
· Creation and evolution of corporate identities.
· Cohesive and scalable visual systems.
· Brand guidelines and application manuals.
Art Direction:
· Visual conceptualization for campaigns and projects.
· Aesthetic and technical supervision of graphic assets.
· Coordination with internal teams and external vendors.
Corporate Graphic Design:
· Internal and external communication materials.
· Presentations, reports, annual reviews, and institutional documents.
· Editorial design and promotional materials.
Visual Communication in Complex Environments:
· Signage and wayfinding systems.
· Identity application across physical spaces and media.
· Coordination of final artwork and production.
Creative Support for Companies and Organizations:
· Development of visual concepts for specialized projects and campaigns.
· Graphic adaptation for marketing, social media, and advertising.
· Consultancy and support as an external Senior Designer.
Graphic Management and Production
· Final artwork preparation (Prepress) and print readiness.
· Quality control for graphic production.
· Vendor relationship management and technical follow-up.
Public Tender Manager for Ferrocarrils de la Generalitat Valenciana (FGV) at Promedios Group
November 1, 2022 - July 31, 2025Signage and Information Maintenance & Production Account Manager (for MetroValencia and Tram D'Alacant Operations)
Key responsibilities:
· Led the design and development of all public signage for the FGV (Valencian Regional Railways) transport networks in Valencia and Alicante.
· Coordinated implementation projects across more than 50 metro and TRAM stations, ensuring visual consistency and strict regulatory accessibility.
· Provided comprehensive management of budgets and production, overseeing and supervising suppliers, industrial contractors, and internal technical teams.
· Served as the main point of liaison with technical leads and FGV's executive management throughout the entire tendering (licitador) and execution process.
Graphic Designer & Art Director at Grupo Alonso – Dpto. Comunicación
March 1, 2020 - PresentLead graphic design and art direction for corporate communications; responsible for branding, packaging, and campaign visuals; collaborates with marketing and external studios to deliver consistent brand identity.
Art Director, Graphic Designer, and Creative Specialist within the Marketing Department at Grupo Alonso
March 1, 2020 - October 1, 2022Graphic design, art direction, branding & brand strategy, creative strategy and development, advertising campaign development, packaging design and production management.
Graphic Designer & Art Director at Ron Legendario (Grupo Alonso)
December 1, 2016 - March 1, 2020Managed brand identity and packaging visuals for Ron Legendario within Grupo Alonso; developed campaigns across print, digital, and social media; ensured cohesive visual language.
Art Director, Graphic Designer, and Creative Specialist within the Marketing Department at Ron Legendario (Grupo Alonso)
December 1, 2016 - March 1, 2020Graphic design, art direction, branding & brand strategy, creative strategy and development, advertising campaign development, packaging design and production management.
Creative Designer / Art Director at CSG Comunicación
September 1, 2015 - November 1, 2016Creative design and art direction for client campaigns; branding, packaging, and promotional materials; collaborated with clients and vendors to deliver visuals.
Senior Art Director / Senior Graphic Designer / Creative at CSG Communication Agency
September 1, 2015 - November 1, 2016Head of Design, art direction, branding & brand strategy, creative strategy and development, advertising campaign development, client relationship management and production management.
Freelance Graphic Designer & Art Director at Freelance
May 1, 2015 - September 1, 2015Freelance projects in branding, layout, and visual storytelling for various clients; delivered cohesive design systems and campaigns.
Marketing / Design at Active Group
September 1, 2014 - May 1, 2015Design and production of marketing materials, signage, and information graphics for campaigns and corporate communications.
Freelance - Senior Art Director / Senior Graphic Designer at Actyvos Group
September 1, 2014 - May 1, 2015Graphic Design, art direction, creative strategy and development, client relationship management and production management
Graphic Designer & Art Director at EXIT Studio
January 1, 2012 - May 1, 2014Graphic design and art direction for branding and advertising projects; collaboration with clients to develop visual identities and campaigns.
Graphic design, art direction & creativity at EXIT-UP
January 1, 2012 - May 31, 2014Graphic Design, art direction, branding & brand strategy, creative strategy and development, advertising campaign development.
Graphic Designer at Rosebud
January 1, 2011 - September 1, 2011Branding and print collateral design; contributed to visual identity development and marketing materials.
Graphic Design, Web Design and Art Direction at Rosebud Advertising Agency
January 1, 2011 - September 1, 2011Delivered high-level Graphic Design, Web Design, and Art Direction services for a portfolio of major clients, including Nestlé, Bancaja, Unibet, Valencia C.F., the Red Cross, Simba Toys, and Kenay.
Graphic Design, Web Design, Packaging Design and Art Direction at Bold Bureau Communication Agency
August 1, 2006 - March 1, 2011Provided comprehensive design and creative services, including Graphic Design, Web Design, Packaging Design and Art Direction, for a diverse client roster featuring the Generalitat Valenciana (Valencian Regional Government), Ecus, Barahonda Wineries, Garogres Cerámicas, Borsao Wineries, and IVADIS.
Graphic & Web Design at BOMO Design Studio
February 1, 2006 - August 1, 2006Provided Graphic and Web Design services to organizations such as Aido, VLC Convention Bureau, and Valencia City Council.
Designer at Bold Bureau – Estudio de diseño
January 1, 2006 - January 1, 2011Graphic design and creative work across branding, print, and digital media for multiple clients.
Graphic design & 3D design at Malabar, Serveis Gràfics i Editorials
September 1, 2004 - January 1, 2006Executed Graphic Design, Web Design, and 3D Design projects for companies including Lladrò, Malvarrosamedia, J. Tomás Areas de Ingeniería, Abordo, and Inlet.
Designer at BOMO Studio
January 1, 2004 - January 1, 2006Design work in branding and print media; contributed to visual identity projects and layouts.
Graphic Design at AO-Creatius Studio
January 1, 2004 - July 1, 2004Delivered graphic and web design services for clients including Anitín, PaiArrop, Vidal Supermarket Chain, and the Biomechanics Institute of Valencia.
Print & Signage Technician at D.D.V (Digital Design Valencia)
January 1, 2002 - January 1, 2004Operation of specialized machinery, including the Roland SOLJET 500 printing plotter, Roland cutting plotter, and milling machine.
Provided high-quality signage and wrapping services for distinguished clients such as: Estudio Paco Bascuñan, Nacho Lavernia y Asociados, Dimarco, Feria de Valencia, and Porcelanosa.
Designer at Factoría Talio
January 1, 2001 - January 1, 2004Graphic design tasks including branding, layout, and collateral for various clients.
Graphic design, web design and production at FactoríaTalio
January 1, 2001 - January 1, 2004Collaboration on web design, graphic design, and all related production tasks for the company's various digital projects.
Education
Bachelor of Fine Arts (B.F.A.) at San Carlos Faculty of Fine Arts Universitat Politècnica de València (Polytechnic University of Valencia)
January 1, 1997 - January 1, 2001Qualifications
Industry Experience
Media & Entertainment, Professional Services, Energy & Utilities, Transportation & Logistics, Travel & Hospitality, Consumer Goods, Software & Internet, Retail
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