Asmaa Arbab Badr

Senior Digital Performance Marketer at MazNexa

Accelerated e-commerce growth by 76% and boosted orders by 152% through data-driven optimizations and a digital strategy overhaul. Drove ROI improvement and ROAS growth across key accounts using HubSpot, Google Ads, Meta Ads, TikTok, and Zoho; managed budgets, daily performance analysis, and client communications to secure strategic buy-in.

Senior Digital Performance Marketer at MazHolding

Led market-entry digital strategy for a Gulf regional expansion; defined campaign launches, aligned teams, and built a localised messaging framework to resonate with cultural audiences. Delivered end-to-end digital plan and budget allocation to meet growth targets.

Senior Digital Media Buyer at LA Casa (Cairo)

Delivered a 600% GMV increase (1M to 7M SAR/month) while maintaining CAC targets and expanding revenue streams; built and executed cross-channel media plans; partnered with operations to optimize weekly campaigns.

Senior Digital Media Buyer at Growth (Cairo)

Accelerated e-commerce growth by 76% and orders by 152% for a key retail client through a comprehensive digital strategy and HubSpot-aligned teams; improved ROIs and budget efficiency.

Senior Digital Media Buyer at The App Concept (Cairo/Alexandria)

Created and managed PPC campaigns across Facebook, Instagram, TikTok, and Google Ads; collaborated with product teams to identify high-potential categories; conducted A/B testing and ongoing optimization.

Senior Digital Media Buyer at Tree Marketing Solutions

Designed and executed a mix of prospecting and remarketing campaigns; optimized plans and budgets against GMV and CIR targets; conducted weekly performance reviews and reporting.

Wrote, reviewed, edited, and updated content for websites, blogs, and marketing materials; conducted research and interviews to stay ahead of trends; assisted in creating promotional assets.

Social Media Specialist at BT

Generated social media content ideas; managed posting, monitoring, and community engagement; collaborated with teams to align campaigns with client objectives.

Sales Executive at Oriflame (Alexandria)

Demonstrated products, attended conferences, negotiated contracts and packages; contributed toward monthly/annual targets.

Senior Digital Performance Marketer at MazNexa

Led e-commerce growth via data-driven optimization and multi-channel paid advertising (Google Ads, Meta, TikTok, HubSpot, Zoho). Delivered ROI improvements, 76% revenue growth, and 152% increase in orders; improved ROAS and reduced CAC while scaling brands.

Senior Digital Media Planner/Consultant at Self-Employed / Freelance

Accelerated e-commerce growth for multiple clients through data-driven strategies, day-to-day campaign management, performance analytics, and strategic budgeting across platforms (HubSpot, Zoho, Google Ads, Meta, TikTok).

Senior Digital Media Buyer at LA Casa

Delivered a 600% increase in GMV (from 1M to 7M SAR per month) while maintaining a healthy cost structure (CIR 14-19%). Built media plans and optimized budgets across channels, driving revenue growth.

Senior Digital Media Buyer - Growth at Growth (Cairo)

Developed data-driven growth campaigns, daily performance analysis, and lead-gen strategies to meet aggressive targets; aligned teams via HubSpot.

Senior Digital Media Buyer at MazHolding

Managed Saudi market media buying with daily optimization and reporting; improved ROI and scaled campaigns.

Senior Digital Media Buyer at The App Concept

Managed campaigns across Facebook, Instagram, TikTok, and Google Ads; collaborated with product teams; produced monthly performance reports.

Wrote, reviewed, edited, and updated content for websites, blogs, and marketing materials; conducted research; supported promotional material design; engaged on social media.

Content Creator at Tree Marketing Solutions

Created and planned PPC campaigns; collaborated with account managers; tested and optimized ads; produced monthly client reports.

Social Media Specialist & Shopify Data Entry at Dubai

Managed social media content, data entry, audience insights, engagement, and monthly reporting.