Hi, I’m Laura Lim, a Senior Producer and Video Strategist who specializes in turning long-form content into high-performing social clips. I craft hooks, pacing, and retention-focused edits for reels, TikTok, and Shorts, helping brands connect, educate, and grow their audiences. Over the past decade plus, I’ve led creative teams and freelance collaborations from All Social Media Creations to Upwork, consistently boosting engagement and viewer retention through clear storytelling and compelling visuals. I’m proficient with Final Cut Pro, Avid, Premiere Pro, DaVinci Resolve, After Effects, Illustrator, and Photoshop, and I leverage AI tools to speed up workflows without sacrificing quality.

Laura Lim

PRO

Hi, I’m Laura Lim, a Senior Producer and Video Strategist who specializes in turning long-form content into high-performing social clips. I craft hooks, pacing, and retention-focused edits for reels, TikTok, and Shorts, helping brands connect, educate, and grow their audiences. Over the past decade plus, I’ve led creative teams and freelance collaborations from All Social Media Creations to Upwork, consistently boosting engagement and viewer retention through clear storytelling and compelling visuals. I’m proficient with Final Cut Pro, Avid, Premiere Pro, DaVinci Resolve, After Effects, Illustrator, and Photoshop, and I leverage AI tools to speed up workflows without sacrificing quality.

Available to hire

Hi, I’m Laura Lim, a Senior Producer and Video Strategist who specializes in turning long-form content into high-performing social clips. I craft hooks, pacing, and retention-focused edits for reels, TikTok, and Shorts, helping brands connect, educate, and grow their audiences.

Over the past decade plus, I’ve led creative teams and freelance collaborations from All Social Media Creations to Upwork, consistently boosting engagement and viewer retention through clear storytelling and compelling visuals. I’m proficient with Final Cut Pro, Avid, Premiere Pro, DaVinci Resolve, After Effects, Illustrator, and Photoshop, and I leverage AI tools to speed up workflows without sacrificing quality.

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Language

English
Fluent
Spanish; Castilian
Beginner

Work Experience

Founder & Director at All Social Media Creations
December 1, 2025 - Present
Looking for top-notch video editing and social media management services? Look no further! Our team has over 10 years of experience in all things video production, from camera work and live productions to expert editing. We offer a wide range of services, including commercials, business intro videos, speaker sizzle reels, social media videos, animations, instructional videos, and more. Plus, we can help manage your social media profiles to ensure a cohesive and effective online presence. Whether you're an individual in need of help with a one-time project or a company looking to outsource your video editing and social media management, we've got you covered. Let us bring your vision to life with captivating and SEO-optimized video content and a strong social media strategy.
Content Production at The Brandprenuer Agengy
January 1, 2019 - Present
Assist with the vision and concept of the brand to the video. Create an Edited versions and Animation graphics to the content and vision.
Remote Producer and Video Editor at Dacary Productions
June 1, 2019 - December 31, 2024
Helping clients create video content to get them noticed and visible in what they do and how they do it. The industries I assisted real estate agents, corporate leaders, Construction companies, business experts, and speakers. The position changed depending on the needs of the production. Would work from the concept to the editing. Sometimes I would wear more than one hat, like Direct, Edit, and Produce. The type of videos ranged from informational testimonial videos, social media content, music videos, commercials, and corporate videos.
Video Editor at Consumer News Tv
June 11, 2018 - November 11, 2019
Purpose was to Edit video for broadcast and social to inform and educate the communities about the companies in the local area.
Head Broadcast Technician at Royal Caribbean International
June 6, 2003 - June 1, 2018
Responsible for all television production and creation of content as well as monitoring what was airing on television. Maintained and repaired equipment and budget for purchases and projects on the ship. Created content for cruise director for local shows and commercials for the shopping network. My purpose was to educate and entertain the guests on the ship.
Senior Producer & Video Strategist at All Social Media Creations
January 1, 2022 - Present
Edited and produced short-form content (Reels, TikTok, Shorts), increasing engagement by 45% through strong hooks, pacing, and retention-focused editing. Identified high-impact moments from long-form content and shaped them into clear, standalone clips. Added captions, visual emphasis, and structure to improve clarity and viewer retention. Reduced turnaround time by 65% using AI tools while maintaining consistent quality and style.
Video Editor & Content Specialist at Dacary Productions
January 1, 2010 - January 1, 2022
Edited commercial, TV, and instructional content with a focus on storytelling, clarity, and audience engagement. Increased viewer retention by up to 85% through improved pacing and content structure. Created motion graphics and visual elements to enhance communication and engagement.
Freelance Multimedia Creative at Upwork
January 1, 2010 - Present
Delivered short-form and long-form video content for global clients across multiple industries. Managed end-to-end editing workflows, ensuring fast turnaround and consistent delivery. Collaborated with clients to refine messaging and improve content performance.
Editor & Motion Graphics Artist at CNTV
January 1, 2010 - January 1, 2012
Developed motion graphics and edited broadcast content for television. Improved production efficiency through organized workflows and asset management.
Head Broadcast Technician at Royal Caribbean
January 1, 2003 - January 1, 2010
Directed live broadcast operations and managed technical production teams. Ensured high-quality execution of large-scale productions under tight timelines.

Education

Bachelors of Science of Film and Television at New York University: Tisch School of the Arts
June 1, 2003 - August 1, 2000
Associates Degree - General Studies at Pueblo COmmunity College
June 1, 2000 - August 1, 1999
Bachelor's Degree in Film and Television at New York University, Tisch School of the Arts
January 11, 2030 - January 1, 2003
Associate Degree in General Studies with Emphasis in Broadcast Television at Pueblo Community College
January 11, 2030 - January 1, 2001

Qualifications

Industry Experience

Media & Entertainment, Professional Services, Software & Internet