Jessica Fern Counselling Psychotherapy approached me to evolve their existing brand into an identity that felt calm, welcoming, and approachable. Retaining the established green palette and recognisable "JF" monogram, I developed a refined logo inspired by growth and renewal, alongside a simple typography system, supportive colour palette, and flexible visual assets. The project extended across brand guidelines, social media templates, and a redesigned website, creating a cohesive experience that encourages connection and makes seeking support feel less intimidating.
- Brand Designer
- Designer
- Graphic Designer