Brand Identity for Jessica Fern Counselling Psychotherapy

Jessica Fern Counselling Psychotherapy approached me to evolve their existing brand into an identity that felt calm, welcoming, and approachable. Retaining the established green palette and recognisable “JF” monogram, I developed a refined logo inspired by growth and renewal, alongside a simple typography system, supportive colour palette, and flexible visual assets. The project extended across brand guidelines, social media templates, and a redesigned website, creating a cohesive experience that encourages connection and makes seeking support feel less intimidating.