Available to hire
I’m Aleksandar, a senior strategic marketing professional with a proven track record of driving revenue growth through brand development and integrated go-to-market programs. I thrive on turning complex market challenges into clear, measurable actions that deliver results for businesses across real estate, technology, and consumer spaces.
I am passionate about building high-performing teams, delivering measurable outcomes, and crafting compelling brand narratives. I enjoy turning data into actionable insights, and I thrive in environments that value experimentation, collaboration, and continuous improvement.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Serbian
Fluent
English
Fluent
Portuguese
Advanced
Japanese
Advanced
Russian
Beginner
Spanish; Castilian
Beginner
Work Experience
Marketing Director Europe, Real Estate and Motors Verticals at OLX Group
June 1, 2021 - June 1, 2025Led Europe-wide go-to-market strategy for OLX Group's Real Estate and Motors verticals; introduced a unified EU marketing planning framework; centralized brand architecture and measurement; managed cross-functional teams; built EU GTM framework with product and strategy; implemented media mix modeling and KPI dashboards to drive ROI and engagement.
Marketing & Operations Manager at ORIA Real Estate Advisors (ex Tamea International) / Movinn
September 1, 2019 - April 30, 2021Marketing and operations lead for ORIA’s online platforms for expats; advised and collaborated with the CEO and external partners on the launch of flagship relocation platform; oversaw cross-channel campaigns, CRM, and market expansion activities across Europe.
Senior Brand Manager at Mattoni 1873
January 1, 2009 - April 1, 2012Managed a portfolio of 5 brands and brand extensions; led growth initiatives, packaging innovation, SKU optimization, and CRM-driven campaigns; expanded brand reach and market share.
PR Specialist at Pro Credit Bank
January 1, 2006 - January 1, 2009Built and managed an in-house PR unit within Marketing; delivered YoY increase in media coverage; handled media relations, crisis management, and communications for product launches.
Strategic Advisor (Start-ups and Scale-ups) at OLX Group
October 1, 2021 - PresentLed strategic brand positioning, value propositions and EU GTM planning for Real Estate & Motors verticals. Implemented an integrated EU marketing framework and coordinated with local markets (Poland, Romania, Portugal) to unify product messaging and optimize performance.
Marketing & Brand Strategy Consultant at Brightman Group
June 1, 2021 - PresentCreated a comprehensive marketing playbook for real estate property marketing, expanded the luxury buyer customer base, and built brand awareness. Served as a Board Advisor guiding growth initiatives.
Marketing & Operations Manager at MOViINN
April 1, 2021 - PresentAdvised CEO on the launch of the flagship online relocation platform, driving marketing and operations to accelerate user adoption and integration with EU markets.
Marketing & Operations Manager at ORIA Real Estate Advisors (ex Tamea International)
September 1, 2019 - PresentManaged EU go-to-market frameworks, CRM enhancements and local marketing initiatives; collaborated with CEO and partners to expand market reach.
Member of the Board of Advisors at Brightman Group
June 1, 2021 - PresentAdvised on real estate property marketing; created and launched a marketing playbook; expanded brand awareness and contributed to board-level marketing direction.
Strategic Advisor (start-ups and scale-ups) at Aleks ⇌ Andar
June 2, 2025 - PresentStrategic brand positioning and value propositions
Advisory on structuring investor pitches
Go-To-Market strategy
Education
Executive Program at Ehrenberg-Bass Institute for Marketing Science, University of South Australia
January 11, 2030 - January 10, 2026Public Relations and Media Appearance Orientation Program at London School of Public Relations
January 11, 2030 - January 10, 2026Japanese Language & Literature at Belgrade University
January 11, 2030 - February 10, 2026Narrative Economics — Executive Program at Yale University
January 11, 2030 - February 28, 2026Public Relations & Media Appearance at London School of Public Relations
January 11, 2030 - February 28, 2026Crisis Communications in Practice at London School of Public Relations
January 11, 2030 - February 28, 2026Qualifications
Industry Experience
Real Estate & Construction, Media & Entertainment, Financial Services, Professional Services, Software & Internet, Education, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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