I’m a seasoned SEO copywriter, content strategist, and an EA with over a decade of experience supporting startups, ecommerce brands, and media companies. Skilled at writing to content for optimum clarity and objectives. Expert at writing AI prompts to streamline workflows and performance. _Website not available. Sign in: https://www.twine.net/signup_ At CWEB.com, I currently serve as Editor-in-Chief and Executive Assistant to the CEO. I lead daily news coverage, assign stories, write headlines, and manage a team of 10+ writers—while also handling executive-level support including scheduling, email communications, and special projects. My work has helped increase site traffic by 70% and improve domain authority significantly. An ecommerce client faced low email click-throughs, so I revamped their messaging using audience research, persuasive copy, and A/B testing. I aligned the brand voice with user intent and optimized CTAs and landing page flow. In 60 days, conversions rose 42%. My approach blends creative storytelling with data-driven strategy and sharp editing.

AZ Publishers

I’m a seasoned SEO copywriter, content strategist, and an EA with over a decade of experience supporting startups, ecommerce brands, and media companies. Skilled at writing to content for optimum clarity and objectives. Expert at writing AI prompts to streamline workflows and performance. _Website not available. Sign in: https://www.twine.net/signup_ At CWEB.com, I currently serve as Editor-in-Chief and Executive Assistant to the CEO. I lead daily news coverage, assign stories, write headlines, and manage a team of 10+ writers—while also handling executive-level support including scheduling, email communications, and special projects. My work has helped increase site traffic by 70% and improve domain authority significantly. An ecommerce client faced low email click-throughs, so I revamped their messaging using audience research, persuasive copy, and A/B testing. I aligned the brand voice with user intent and optimized CTAs and landing page flow. In 60 days, conversions rose 42%. My approach blends creative storytelling with data-driven strategy and sharp editing.

Available to hire

I’m a seasoned SEO copywriter, content strategist, and an EA with over a decade of experience supporting startups, ecommerce brands, and media companies. Skilled at writing to content for optimum clarity and objectives. Expert at writing AI prompts to streamline workflows and performance.
Website not available. Sign in: https://www.twine.net/signup

At CWEB.com, I currently serve as Editor-in-Chief and Executive Assistant to the CEO. I lead daily news coverage, assign stories, write headlines, and manage a team of 10+ writers—while also handling executive-level support including scheduling, email communications, and special projects. My work has helped increase site traffic by 70% and improve domain authority significantly.

An ecommerce client faced low email click-throughs, so I revamped their messaging using audience research, persuasive copy, and A/B testing. I aligned the brand voice with user intent and optimized CTAs and landing page flow. In 60 days, conversions rose 42%. My approach blends creative storytelling with data-driven strategy and sharp editing.

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Work Experience

Editor in Chief- Executive Asst. to CEO at CWEB.com/ DailyShocker.com
October 1, 2016 - Present
Led editorial strategy and daily news coverage, driving 70% traffic growth and boosting domain authority to 59+. Executed high-impact marketing campaigns to elevate brand visibility. Wrote finance and general news content under deadline. Recruited, trained, and led a team of 10+ writers. Ensured compliance with legal requirements regarding copyright and intellectual property laws in all published materials. Provided high-level executive support to the CEO, including calendar management, email, letter drafting, scheduling, project management, pitch deck presentations, and document preparation.
Content Writer/Digital Marketing Strategist at AZPublishers.com
March 1, 2025 - July 19, 2025
SEO marketing content writer. Used real-time data insights to repurpose content into videos, shorts, and social media assets, ensuring each piece aligns with the marketing funnel to demonstrate measurable impact. Created content marketing plans from ideation, planning, and execution with B2B and B2C clients. Skilled at writing to humanize AI produced content for optimum clarity and objectives. Expert at writing prompts to streamline workflows and performance. Produced email campaigns for outreach and follow-up.
E Commerce Manager and Marketing Advisor Contract at OrganicGreek.com
January 1, 2025 - July 19, 2025
Drove a 60% increase in revenue and enhanced operational efficiency by forging key partnerships with major retailers. Pioneered package design and expanded product lines to increase revenue by 50%. Boosted customer lifetime value and average order value by 45% with innovative product bundles. Collaborated and assisted in design with graphic teams to design labels. Scripted videos and reels for social media marketing.
Content Writer, Producer, and Strategist at ClearVoice Agency
December 31, 2022 - July 19, 2025
Collaborated across design, marketing, and product teams to align content with client's brand strategy. Optimized content production through project management and team collaboration. Edited, assigned, and proofread for accuracy and consistency. Created high-quality, engaging content under tight deadlines. Discussed ideation with clients for B2B and B2C content marketing projects. Edited other writers' work for grammar, messaging, and brand consistency.
Contributing Writer at CBS News Los Angeles Local
January 1, 2015 - July 19, 2025
Published writer for business, careers, local events, fashion, celebrity, and tourism activities. Found experts in their field and interviewed subjects for writing assignments. Wrote and edited high-quality content and visually impactful news stories reporting on assignments under deadlines. Shot and edited images for stories. Researched and gathered information to develop accurate and credible stories. Established strong relationships with sources and other contacts to support leads and story development.
Editor in Chief- Executive Asst. to CEO at CWEB.com/ DailyShocker.com
October 1, 2016 - Present
Led editorial strategy and daily news coverage, driving 70% traffic growth and boosting domain authority to 59+. Executed high-impact marketing campaigns to elevate brand visibility. Wrote finance and general news content under deadline. Recruited, trained, and led a team of 10+ writers. Ensured compliance with legal requirements regarding copyright and intellectual property laws in all published materials. Provided high-level executive support to the CEO, including calendar management, email, letter drafting, scheduling, project management, pitch deck presentations, and document preparation.
Content Writer/Digital Marketing Strategist at AZPublishers.com
March 1, 2025 - July 19, 2025
SEO marketing content writer. Used real-time data insights to repurpose content into videos, shorts, and social media assets, ensuring alignment with marketing funnel to demonstrate measurable impact. Created content marketing plans from ideation, planning, and execution with B2B and B2C clients. Skilled at writing to humanize AI produced content for optimum clarity and objectives. Expert at writing prompts to streamline workflows and performance. Produced email campaigns for outreach and follow up.
E Commerce Manager and Marketing Advisor Contract at OrganicGreek.com
January 1, 2025 - July 19, 2025
Drove a 60% increase in revenue and enhanced operational efficiency by forging key partnerships with major retailers. Pioneered package design and expanded product lines to increase revenue by 50%. Boosted customer lifetime value and average order value by 45% with innovative product bundles. Collaborated and assisted in design with graphic teams to design labels. Scripted videos and reels for social media marketing.
Content Writer, Producer, and Strategist at ClearVoice Agency
December 31, 2022 - July 19, 2025
Collaborated across design, marketing, and product teams to align content with client's brand strategy. Optimized content production through project management and team collaboration. Edited, assigned, and proofread for accuracy and consistency. Created high-quality, engaging content under tight deadlines. Discussed ideation with clients for B2B and B2C content marketing projects. Edited other writers' work for grammar, messaging, and brand consistency.
Contributing Writer at CBS News Los Angeles Local
January 1, 2015 - July 19, 2025
Published writer for business, careers, local events, fashion, celebrity, and tourism activities. Found experts and interviewed subjects for writing assignments. Wrote and edited high-quality content and visually impactful news stories reporting on assignments under deadlines. Shot and edited images for stories. Researched and gathered information to develop accurate and credible stories. Established strong relationships with sources and other contacts to support leads and story development.

Education

Business Administration/Liberal Arts at Roger Williams College
January 1, 1990 - December 31, 1993

Qualifications

Walmart Connect Ad Certification DSP: Ecommerce
January 1, 2024 - January 31, 2024
Walmart Connect Retail Media Certification Walmart: Ecommerce
March 1, 2024 - March 31, 2024
Legal Issues and Your Media Company Course
January 1, 2021 - January 31, 2021
Intro To Journey Mapping
May 1, 2021 - June 30, 2021
Google Advanced Analytics Course Completed
January 1, 2021 - December 31, 2021
Hands-On Fact-Checking Course
January 1, 2021 - January 31, 2021
Certificate: Programmatic Advertising
March 1, 2023 - March 31, 2023
Walmart Connect Ad Certification DSP
January 1, 2024 - January 1, 2024
Walmart Connect Retail Media Certification
March 1, 2024 - March 1, 2024
Legal Issues and Your Media Company Course
January 1, 2021 - January 1, 2021
Intro To Journey Mapping
May 1, 2021 - June 1, 2021
Google Advanced Analytics Course Completed
January 1, 2021 - January 1, 2021
Hands-On Fact-Checking Course
January 1, 2021 - January 1, 2021
Programmatic Advertising
March 1, 2023 - March 1, 2023

Industry Experience

Media & Entertainment, Retail, Financial Services, Software & Internet, Professional Services