I'm Achraf El Khou, a Senior Graphic Designer leading visual design across e-commerce, DTC, Amazon, and digital marketing. I currently head the design department at NutraChamps, owning packaging, Amazon graphics, ads, UI/UX, CRO, motion, and 3D. I hold a Bachelor’s degree in Computer Science, which helps me bridge design and development, and I love building design systems and running experiments to drive measurable results. Over the years I’ve led rebranding and digitalization projects for Nikon Lenswear and Kodak Lens, earning an Awwwards Honorable Mention for Nikon Lenswear UI redesign, and I enjoy collaborating across marketing, product, and engineering to ship fast, scalable experiences.…I'm Achraf El Khou, a Senior Graphic Designer leading visual design across e-commerce, DTC, Amazon, and digital marketing. I currently head the design department at NutraChamps, owning packaging, Amazon graphics, ads, UI/UX, CRO, motion, and 3D. I hold a Bachelor’s degree in Computer Science, which helps me bridge design and development, and I love building design systems and running experiments to drive measurable results. Over the years I’ve led rebranding and digitalization projects for Nikon Lenswear and Kodak Lens, earning an Awwwards Honorable Mention for Nikon Lenswear UI redesign, and I enjoy collaborating across marketing, product, and engineering to ship fast, scalable experiences.WWWW…