Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Founder, Creative Director and Business Development Lead with 8+ years of experience across brand identity, UI/UX, packaging, social media campaigns, e-commerce and design systems. Skilled at leading creative teams, pitching ideas, building client relationships and translating business goals into visual systems, campaign concepts and digital experiences.…

AAKRITI GUPTA

Creative Director, Graphic Designer, Art Director, +2





Founder, Creative Director and Business Development Lead with 8+ years of experience across brand identity, UI/UX, packaging, social media campaigns, e-commerce and design systems. Skilled at leading creative teams, pitching ideas, building client relationships and translating business goals into visual systems, campaign concepts and digital experiences.…

Available to hire

Founder, Creative Director and Business Development Lead with 8+ years of experience across brand identity, UI/UX, packaging, social media campaigns, e-commerce and design systems. Skilled at leading creative teams, pitching ideas, building client relationships and translating business goals into visual systems, campaign concepts and digital experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Graphic Designer (Client: Nirmit Bharat / DigiHaat, ONDC Ecosystem | Iksula) at Nirmit Bharat / DigiHaat (ONDC Ecosystem) | Iksula

October 1, 2024 - July 31, 2025

Designed DigiHaat (buyer app in the ONDC ecosystem) focused on intuitive navigation, scalable user flows and accessible commerce for small sellers. Led UI/UX for Amazing India, a DigiHaat sub-brand for Indian artisans with an earthy, premium, culture-rich visual language. Created social media and ad creatives for distinct positioning (mass accessibility for DigiHaat and premium artisanal storytelling for Amazing India). Developed UI frameworks, wireframes and prototypes and supported usability-led improvements with product managers, developers and stakeholders.

Creative Head at Gold Fish PR and Communications LLC

February 1, 2024 - October 31, 2024

Led creative direction for social media campaigns, UI design and brand communication across salon and real estate clients. Designed and executed campaign creatives contributing to a 90% increase in brand engagement for a salon brand. Collaborated with marketing managers and web developers to improve user engagement and boost landing-page website traffic by 150%.

Founder & Creative Director, Business Development Lead at Pyaar Vypaar Design Company

January 1, 2024 - Present

Co-founded a design and marketing studio, leading creative direction across brand identity, packaging, websites, social media and campaign design. Owns business development including lead qualification, client discovery and pitch direction. Sets visual direction and reviews outputs to ensure brand consistency via moodboards and design-system approvals. Translates client business goals into brand strategy, visual identity, digital experience direction and presentation decks. Art directs product and lifestyle shoots and reels across lifestyle, beauty, interiors, F&B, sports and real estate categories, aligning approvals and delivery priorities with studio timelines.

Senior Designer at QED42

February 1, 2023 - June 30, 2023

Designed the UI for a B2B SaaS platform and collaborated with HTML/CSS developers on a time-bound digital product project. Developed a comprehensive design system to ensure brand consistency across product interfaces and communication assets. Supported company brand materials including print media, website redesign and social media design using Figma and Adobe Illustrator.

Design Manager at Noise

January 1, 2022 - December 31, 2022

Redesigned UX for the NoiseFit app through wireframing, prototyping, A/B testing inputs and user feedback. Collaborated with mobile app developers and stakeholders to relaunch product experiences for targeted user segments. Designed Amazon storefronts, website product pages, mobile interface assets and performance creatives for consumer electronics products.

Art Director at Kashish Yoga

January 1, 2021 - December 31, 2021

Led a team of 12 for responsive product design and brand identity work, including lightweight scalable animations using Lottie, After Effects and Premiere Pro. Designed e-books, vector illustrations and tutorial video assets for wellness programs while maintaining brand guidelines. Collaborated with certified yogis and data professionals on research, brainstorming, content strategy and product sitemap development.

Art Director at Bare Anatomy

June 1, 2020 - December 31, 2020

Designed packaging for a new product line, contributing to a 12% sales increase within the first month. Created cohesive brand assets across packaging, print, website, social media and email design with product and marketing teams. Built email templates and illustrated layouts supporting a 10% increase in sign-ups and reducing manual email production via Mailchimp workflows.

Senior Graphic Designer at Unomono

July 1, 2019 - March 31, 2020

Created brand guidelines, pitch decks, infographics, social media systems and marketing collateral for B2B and B2C food and beverage clients. Conceptualized logos, typography, color systems, GIF animations, websites and social content using Adobe Creative Suite. Art directed product photography and converted visuals into digital mockups for print, web and social media use.

Graphic Designer at Full Circle Karma

February 1, 2018 - June 30, 2019

Created brand identity, merchandise concepts, product catalogue layouts, prototypes and editorial visual assets using Sketch and InVision. Art directed and edited photos and videos for websites, magazines, social media and digital marketing campaigns.