I am a results‐driven Social Media Manager with strong expertise in content strategy, community management, and data‐driven growth. I combine creativity and analytics to build engaging multi-platform campaigns that boost brand awareness, drive organic and paid reach, and optimize ROI. Skilled in social listening, trendspotting, and hashtag strategy, I thrive on developing authentic brand storytelling and executing cross-channel content (Instagram, TikTok, Facebook, LinkedIn, X) with excellent copywriting, video editing, and graphic design capabilities.
Proficient with social media analytics tools, KPI tracking, A/B testing, and campaign optimization, I use insights from performance metrics (engagement rate, reach, impressions, conversions) to continuously refine strategies. I excel at community engagement and customer service, responding to audience feedback in real time and fostering loyal brand advocates. Adaptability, creativity, and tech-savviness (including AI-assisted tools for content generation and trend detection) are central to my approach.
With a collaborative mindset and experience in paid social campaigns, SEO and hashtag optimization, vendor negotiation, and content calendar planning, I deliver impactful results that align with business goals and brand voice.
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- Developed social campaigns to raise awareness for scholarship programs.
- Managed community engagement (comments, messages, stories).
- Collaborated with design team to create event graphics and promo videos.
- Designed a consistent visual identity and brand voice across all platforms.
- Created carousel posts, reels, and TikToks to showcase new arrivals.
- Ran targeted ad campaigns to drive traffic to Shopify store.
Results: - Grew Instagram followers by +15,000 in 6 months.
- Increased engagement rate from 2% to 6%.
- Boosted monthly sales by 30% through paid ads & organic campaigns.
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