I’m Aarshiya, a Senior Product Designer with a passion for turning complex ideas into intuitive, visually engaging experiences. With 4+ years of hands-on work delivering high-fidelity UI, design systems, and accessible interfaces, I translate user research into scalable digital solutions that align with brand goals and drive measurable impact. I collaborate across Agile teams, partner with developers, and champion inclusive design using tools like Figma and Adobe Creative Suite. From mobile apps to admin dashboards, I enjoy shaping delightful user journeys and delivering designs that improve efficiency and user satisfaction.

Aarshiya Afsheen

I’m Aarshiya, a Senior Product Designer with a passion for turning complex ideas into intuitive, visually engaging experiences. With 4+ years of hands-on work delivering high-fidelity UI, design systems, and accessible interfaces, I translate user research into scalable digital solutions that align with brand goals and drive measurable impact. I collaborate across Agile teams, partner with developers, and champion inclusive design using tools like Figma and Adobe Creative Suite. From mobile apps to admin dashboards, I enjoy shaping delightful user journeys and delivering designs that improve efficiency and user satisfaction.

Available to hire

I’m Aarshiya, a Senior Product Designer with a passion for turning complex ideas into intuitive, visually engaging experiences. With 4+ years of hands-on work delivering high-fidelity UI, design systems, and accessible interfaces, I translate user research into scalable digital solutions that align with brand goals and drive measurable impact.

I collaborate across Agile teams, partner with developers, and champion inclusive design using tools like Figma and Adobe Creative Suite. From mobile apps to admin dashboards, I enjoy shaping delightful user journeys and delivering designs that improve efficiency and user satisfaction.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Lead end-to-end UX/UI Designer at Grosvenor – Kemat Consulting
April 1, 2024 - Present
Lead end-to-end UX/UI design for admin and tenant-facing applications, ensuring designs meet UCD principles and accessibility standards. Conduct user research, usability testing, and create wireframes, prototypes, and high-fidelity mockups for responsive platforms. Facilitate design workshops with cross-functional teams to define requirements and align on product goals. Delivered the design, streamlining steps and improving efficiency for stakeholders and tenants.
Senior UX/UI Designer at Infosys
February 1, 2021 - September 1, 2022
Produced 50+ prototypes for pre-implementation testing, improving development clarity and reducing rework. Collaborated with developers, product managers, and business analysts to design accessible, user-friendly digital solutions in agile sprints. Conducted WCAG-compliant accessibility audits and implemented improvements for platforms such as CanadaBuys. Led usability testing for banking platforms, improving onboarding flows and reducing customer drop-off.
Graphic Designer at Puthiya Thalaimurai
March 1, 2020 - May 1, 2021
Created digital and print marketing assets, improving brand visibility and engagement. Designed social media visuals and print campaigns in alignment with brand guidelines.
UX UI Designer at Grosvenor - Kemat Consulting
April 1, 2024 - Present
Led end-to-end UX/UI design for admin and tenant-facing applications, ensuring User-Centred Design (UCD) principles and WCAG accessibility standards. Conducted user research, usability testing, and created personas, journeys, wireframes, interactive prototypes, and high-fidelity designs for responsive web and mobile platforms. Facilitated stakeholder workshops and cross-functional collaboration to define requirements and streamline workflows. Collaborated with developers to implement user feedback, delivering the Grosvenor Mobile App (6+ tenant services) and redesigns that reduced manual support requests and improved self-service.
Associate Experience Designer at Infosys, India
February 1, 2021 - September 30, 2022
Designed and delivered 50+ interactive prototypes for pre-implementation testing, improving development clarity and reducing rework. Collaborated with 10+ developers, product managers, and business analysts in weekly Agile sprints to create accessible, user-friendly digital solutions. Conducted WCAG-compliant accessibility audits, increasing compliance from 60% to 100%. Led usability testing for 3+ banking platforms, optimizing onboarding flows and reducing onboarding drop-off by 25%. Contributed to CanadaBuys accessibility improvements and onboarding UI for Finacle with 20+ user flows and visual templates.
Graphic Designer at Puthiya Thalaimurai, India
March 1, 2020 - January 31, 2021
Designed and delivered digital and print marketing assets (brochures, posters, newsletters, social visuals) using Photoshop, Illustrator, and InDesign. Improved brand visibility and audience engagement, developed campaign creatives with strong typography and visual hierarchy, and produced motion graphics and animations for social media campaigns, enhancing shareability and interaction.

Education

Master of Science in User Experience Engineering at Goldsmiths, University of London
January 1, 2022 - January 1, 2023
Bachelor of Multimedia Animation at Loyola College
January 1, 2017 - January 1, 2020
M.Sc User Experience Engineering at Goldsmiths, University of London
January 1, 2022 - December 31, 2023
Bachelor of Multimedia Animation at Loyola College
January 1, 2017 - December 31, 2020

Qualifications

Accessibility Certification Course
January 11, 2030 - February 15, 2026
RISD strategic design program certification
January 11, 2030 - February 15, 2026
UX certification course
January 11, 2030 - February 15, 2026
Adobe XD
January 11, 2030 - February 15, 2026
Accessibility certification course
January 11, 2030 - March 31, 2026
RISD strategic design program certification
January 11, 2030 - March 31, 2026
UX certification course Adobe XD
January 11, 2030 - March 31, 2026

Industry Experience

Software & Internet, Professional Services, Real Estate & Construction, Media & Entertainment, Education, Financial Services