MCXA - Brand Identity for a Global Architecture Studio

A complete visual identity for MCXA (Mauricio Ceballos X Architects), a Mexico City-based architecture practice working across airports, civic institutions, and high-design residential projects. The system centers on a monogram built from a strict 2×2 structural grid, where the studio’s initials form solid architectural mass and a negative-space X and A emerge beneath; a logic carried through into a custom wordmark, a repeating brand pattern inspired by perforated Mexican modernist screens, and a full application suite spanning stationery, digital, and signage. Rooted in brutalist and mid-century Mexican modernist references, the identity balances monumental scale with material honesty; precise, load-bearing, and unmistakably rooted in place.