I help ambitious businesses transform their brand into a strategic asset that attracts the right customers, builds credibility, and drives growth. With nearly eight years of experience across design disciplines, I specialise in brand strategy and visual identity systems that go beyond beautiful logos. Every project begins with understanding the business, audience, and market before translating those insights into distinctive, memorable brand experiences. From startups to established organisations, I create scalable brand identities that feel timeless, communicate with clarity, and leave a lasting impression across every customer touchpoint.…

Aarya Ghule

PRO

I help ambitious businesses transform their brand into a strategic asset that attracts the right customers, builds credibility, and drives growth. With nearly eight years of experience across design disciplines, I specialise in brand strategy and visual identity systems that go beyond beautiful logos. Every project begins with understanding the business, audience, and market before translating those insights into distinctive, memorable brand experiences. From startups to established organisations, I create scalable brand identities that feel timeless, communicate with clarity, and leave a lasting impression across every customer touchpoint.…

Available to hire

I help ambitious businesses transform their brand into a strategic asset that attracts the right customers, builds credibility, and drives growth.

With nearly eight years of experience across design disciplines, I specialise in brand strategy and visual identity systems that go beyond beautiful logos. Every project begins with understanding the business, audience, and market before translating those insights into distinctive, memorable brand experiences.

From startups to established organisations, I create scalable brand identities that feel timeless, communicate with clarity, and leave a lasting impression across every customer touchpoint.

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Language

English
Fluent
Hindi
Fluent
Marathi (Marāṭhī)
Fluent
French
Beginner

Work Experience

Brand Designer and Strategist at Freelance
January 1, 2026 - Present
Delivered end-to-end brand identities across consumer FMCG and B2B infrastructure sectors; led brand strategy development including market analysis, competitive positioning, and audience personas; translated strategic foundations into visual identity systems; designed conceptually grounded logo suites, colour palettes, and typography systems; produced complete brand collateral spanning packaging, stationery, signage, social media templates, and export documentation.
Apparel and Equipment Graphic Designer at Qwicket
May 1, 2025 - September 1, 2025
Designed cricket equipment graphics; developed mood boards for seasonal cricket apparel catalogue; created apparel concept sketches, 2D drawings, and tech packs, incorporating trims, panel cuts, fabric selection, and functional detailing; produced 3D apparel concepts for fit and visualisation.
Footwear Designer at GAS Jeans
May 1, 2024 - May 1, 2025
Designed and conceptualised seasonal collections aligned with the GAS Jeans brand identity; developed new uppers and technical blueprints to bring innovative and functional designs to life; collaborated with production and sourcing teams to ensure designs met production and brand standards.
Product Design Ambassador at Gravity Sketch
July 1, 2022 - September 30, 2022
Developed concept sketches, 3D CAD models and high-quality renderings, CMF execution for luxury door handle collections; researched global design trends, technologies, colour and material innovations, consumer trends, market research and analysis; created sketches, technical design/CAD drawings, and material swatches for packaging; built product design presentations and trend boards.
Product Design Ambassador at Gravity Sketch, Portland (USA)
July 1, 2022 - September 1, 2022
Coordinated with the team to improvise apparel, footwear, and accessories merchandising strategies based on market trends. Managed clothing samples and new merch line special edition packages. Assisted with the annual inventory process, and collaborated with the team to achieve apparel merchandising objectives. Stayed updated with consumer preferences and incorporated creative solutions into merchandising strategies for different collections.
Product Design Intern at Therefore Design Studio (India)
January 1, 2020 - May 1, 2020
Assisted with concept sketches, CAD drawings, material selection, and prototype development; collaborated with design team on branding and packaging; supported the creation of 3D renderings and project timelines.
Product Design Intern at Global Digital Mojo
May 1, 2019 - July 1, 2019
Assisted in product design tasks, concept development and visualisation, contributing to branding and packaging projects.
Product Design Intern at Global Digital Mojo (India)
May 1, 2019 - July 1, 2019
Contributed to design research and CAD modeling; assisted with product development and visualizations; gained exposure to packaging and 3D renderings.

Education

Master of Science in Sports Product Design at University of Oregon, Portland (USA)
September 1, 2021 - June 1, 2023
Bachelor of Design in Industrial Design at MIT Institute of Design (India)
August 1, 2016 - June 1, 2020

Qualifications

NORA KUHNER MASTERCLASS: FUTURE OF SPORTS CLOTHING AND EQUIPMENT
April 1, 2023 - April 1, 2023
FIT SPORT DESIGN AWARDS WINNER 2024
April 1, 2024 - April 1, 2024
KYOORIUS YOUNG BLOOD AWARDS 2024 WINNER
May 1, 2024 - May 1, 2024

Industry Experience

Consumer Goods, Manufacturing, Retail, Professional Services, Other, Media & Entertainment
    Tist Media - Brand identity design for a creative media agency
    Designed a complete brand identity for Tist Media, a Mumbai-based creative media agency connecting premium brands with content creators. The project encompassed brand strategy, creative direction, logo design, typography, colour palette, visual assets, social media systems, and brand applications, resulting in a modern, editorial identity that reflects connection, community, and the agency's digital-first vision.…
    Spasan Infratech - Brand Identity Design and Strategy
    Full brand identity project for Spasan Infratech Private Limited, a full-service electrical and energy solutions company operating across HT/LT panels, solar installations, and EV charging infrastructure across India. The project began with a comprehensive brand strategy, market landscape analysis, competitive positioning, target audience personas, and brand voice before moving into visual identity. The chosen creative direction, Current, is built on a palette of Command Black, Electric Green, Live Wire orange, and Signal White: a combination no competitor in India's electrical or energy sector currently owns. The logomark is a geometric shield, referencing the Sanskrit meaning of Spasan, saved, with a spark element at its centre communicating the electrical nature of the business. The custom wordmark features letter terminals that mirror the shield's curved geometry, creating a cohesive, engineered system across every application. Deliverables included brand strategy documentation, logo suite, colour palette, typography system, stationery suite, brand assets, and a full brand presentation. Services: Brand Strategy · Visual Identity · Logo Design · Typography · Colour System · Brand Collateral…
    Jogubais Exports Brand Identity and Packaging Design
    Full brand identity and packaging design project for Jogubais Exports Private Limited, an organic food company rooted in India's finest agricultural regions, beginning with jaggery and expanding into a complete range of chemical-free, thoughtfully sourced produce for Indian households, health-conscious urban consumers, and international export markets. The creative direction draws from the depth of Indian heritage: deep maroons, forest greens, saffron yellows, and earthy creams, in a visual world that is boldly Indian without being nostalgic, and premium without being inaccessible. The logomark is built from four J letterforms in rotational symmetry, creating a mandala-like mark that reads simultaneously as a monogram and a subtle abstract reference to the sacred Vedic swastika, a symbol of auspiciousness and prosperity. The primary wordmark is set in a customised version of Basgira, a characterful serif with a flowing J descender that references Jogubai, the Hindu goddess the brand is named after, while a horizontal mattra line above the letterforms pays quiet tribute to Devanagari typographic heritage. Packaging design spans jaggery powder, jaggery cubes, and farm-fresh pulses, each designed to be shelf-loud in retail while carrying the warmth and integrity of the brand's agricultural origins. Deliverables included brand identity, logo suite, colour palette, typography system, packaging design, stationery suite, brand assets, export collateral, and social media identity. Services: Brand Identity · Logo Design · Packaging Design · Typography · Colour System · Brand Collateral · Social Media Design…
    Cricket Apparel and Equipment Design
    Qwicket is an elite cricket brand built for every aspect of the game, from high-intensity training sessions and match-day performance to the refined lifestyle surrounding modern cricket culture. Founded in Sharjah, UAE, the brand is focused on creating world-class cricket gear and jersey kits that resonate with the younger generation of cricket enthusiasts and athletes playing at both national and international levels. I had the opportunity to design the branding and graphics for Qwicket’s equipment range, which included bats and grips, batting gloves, batting pads, kit bags, socks, and other cricket accessories. In addition, I developed a detailed and comprehensive cricket team apparel collection featuring jerseys, pants, and shorts customized to reflect each local team’s branding, identity, and visual style.…