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As a Senior Associate Designer at The Souled Store, Mumbai, I craft apparel graphics that blend pop culture, trends, and compelling visuals into statement-driven collections. With a background in Visual Communications, I've had the privilege of leading projects for iconic IP’s like TOP GUN and Ed Sheeran, contributing to their first official launches in India. My design philosophy focuses on translating bold ideas into wearable statements—where every piece is not just visually striking but part of a larger creative narrative. I thrive on experimentation, research, and pushing creative boundaries to create designs that truly resonate with audiences. I enjoy collaborating across teams and mentoring junior designers, always aiming to maintain a strong brand-led aesthetic while balancing creativity with commercial viability.…As a Senior Associate Designer at The Souled Store, Mumbai, I craft apparel graphics that blend pop culture, trends, and compelling visuals into statement-driven collections. With a background in Visual Communications, I've had the privilege of leading projects for iconic IP’s like TOP GUN and Ed Sheeran, contributing to their first official launches in India. My design philosophy focuses on translating bold ideas into wearable statements—where every piece is not just visually striking but part of a larger creative narrative. I thrive on experimentation, research, and pushing creative boundaries to create designs that truly resonate with audiences. I enjoy collaborating across teams and mentoring junior designers, always aiming to maintain a strong brand-led aesthetic while balancing creativity with commercial viability.

Aarya Singh

Graphic Designer, Designer, Art Director, +2

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As a Senior Associate Designer at The Souled Store, Mumbai, I craft apparel graphics that blend pop culture, trends, and compelling visuals into statement-driven collections. With a background in Visual Communications, I've had the privilege of leading projects for iconic IP’s like TOP GUN and Ed Sheeran, contributing to their first official launches in India. My design philosophy focuses on translating bold ideas into wearable statements—where every piece is not just visually striking but part of a larger creative narrative. I thrive on experimentation, research, and pushing creative boundaries to create designs that truly resonate with audiences. I enjoy collaborating across teams and mentoring junior designers, always aiming to maintain a strong brand-led aesthetic while balancing creativity with commercial viability.…As a Senior Associate Designer at The Souled Store, Mumbai, I craft apparel graphics that blend pop culture, trends, and compelling visuals into statement-driven collections. With a background in Visual Communications, I've had the privilege of leading projects for iconic IP’s like TOP GUN and Ed Sheeran, contributing to their first official launches in India. My design philosophy focuses on translating bold ideas into wearable statements—where every piece is not just visually striking but part of a larger creative narrative. I thrive on experimentation, research, and pushing creative boundaries to create designs that truly resonate with audiences. I enjoy collaborating across teams and mentoring junior designers, always aiming to maintain a strong brand-led aesthetic while balancing creativity with commercial viability.

Available to hire

As a Senior Associate Designer at The Souled Store, Mumbai, I craft apparel graphics that blend pop culture, trends, and compelling visuals into statement-driven collections. With a background in Visual Communications, I’ve had the privilege of leading projects for iconic IP’s like TOP GUN and Ed Sheeran, contributing to their first official launches in India. My design philosophy focuses on translating bold ideas into wearable statements—where every piece is not just visually striking but part of a larger creative narrative.

I thrive on experimentation, research, and pushing creative boundaries to create designs that truly resonate with audiences. I enjoy collaborating across teams and mentoring junior designers, always aiming to maintain a strong brand-led aesthetic while balancing creativity with commercial viability.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Surface Pattern Design

Expert

T-shirt Design

Expert

Adobe Premiere Pro

Intermediate

Language

Hindi

Fluent

English

Fluent

French

Beginner

Work Experience

Senior Associate- Design at The Souled Store, Mumbai

January 1, 2022 - Present

Develop product range with a strong narrative and visual consistency, ensuring each piece contributes to a larger creative vision. Conduct in-depth trend research and mood board curation, identifying emerging aesthetics that align with both brand identity and market demand. Work directly with the Head of Design to translate abstract themes into cohesive product lines, balancing creativity with commercial viability. Design bold, high-impact apparel graphics, incorporating typography, illustration, and mixed-media elements. Ensure seamless integration of print techniques, textures, and finishes, enhancing the tactile and visual appeal of each product. Oversee prototype fittings and product detailing, ensuring quality and alignment with the intended design direction. Coordinate with marketing, business, and production teams, providing guidance and feedback to junior designers, fostering a culture of creativity and precision. Recognized for adaptability and ability to execute diverse desig